SEARCH ENGINE OPTIMIZATION

Presentation
by
Mila Smith
 SEARCH ENGINE OPTIMIZATION

Search engine optimization (SEO) is the process of improving the visibility of a

website or a web page in search engines via the "natural" or un-paid ("organic" or
"algorithmic") search results.
ON PAGE SEO
On-Page SEO Checklist:
 Always start with keyword selection, research and testing
 Meta Description tag
 ALT tags
 H1 tags
 URL structure
 Internal linking strategy
 Content
 Keyword density
 Site maps, both XML and user facing
 Usability and accessibility
 Track target keywords
 Expect results in 6-12 months
 AVOID COMMON ON-PAGE SEO
MISTAKES SUCH AS:

 Duplicate content
 URL variants of the same pages

 Off-site images and content on-site

 Duplicate title tags

AVOID SPAMMY SEO TACTICS SUCH AS:

 Hidden text
 Hidden links

 Keyword repetition

 Doorway pages

 Mirror pages

 Cloaking
OFF-PAGE OPTIMISATION
 Off page optimization or off-page SEO is basically
controlling how the internet portrays your website.
 A professional off-page SEO will be able to employ their
own resources* to control how search engines view your
website and thereby control your ranking. Most off-page
SEO techniques done well will result in very high ROI and
high ranking in MSN, Google and Yahoo!
 *One way links from their link publishing partners
 Gradual link building technology
 Your business partners and their link publishing resources
 General internet resources: Powerful free directories, one
way link brokering etc.
 Online PR campaigns
 News articles
CURRENT STATE ANALYSIS
 Name :https://www.americanbusinesscard.com/
 Site Health: 81%
 Page Rank : 2
 cPR Score: 2.4/10
 Alexa Rank: 2,808,573
Title-tag
The title tags are too short and do not include keywords.Search engines allows to
input 55 to 65 characters in Title Tags. It gives better visibility of the site in search
engines..

Meta-description
Meta Description & keywords are missing and not defined. The standard length for
Meta description is 250 characters. It’s defines the structure of the site to the
search engines.

Header tags
Header tags (H1, H2, H3 …..) are not defined. They play a very important element of
on-site SEO for getting better Search Engine Result Pages (SERPs).
ON PAGE ANALYSIS
CURRENT STATE ANALYSIS
 Alt tags
 Alt tags are already implemented and these are related to the respective images. Alt tags gives a fair
description of the product.

 Site Content
 The site content is unique (which means that it is not copied from any other website). However, it could be
modified to include more keywords.

 URL Structure
 The website’s URL structure is SEO friendly & the length of URL is good from the SEO perspective.

 Page Size & Speed

 Average page loading time for https://www.americanbusinesscard.com/1.52 seconds which is under 2
seconds. 2 Second is the standard page speed recommendation.

 Average page size for https://www.americanbusinesscard.com/ is 15.6 kb which is under the page
recommended page size by Google which is 100kb. Above page speed and size analysis is based on home
page analysis only. As the site many pages so it not possible to check each page. We will try to analysis
other pages in our detailed analysis.

 HTTP Header
 HTTP header is working and no errors were found in it.
CURRENT STATE ANALYSIS
CURRENT STATE ANALYSIS
 Site-Back Links
 https://www.americanbusinesscard.com/ h as no backlinks. Backlinks are inbound or incoming links to a
website or a web page from another website. Inbound links are as they can deliver targeted visitors from other
websites and can help improve the ranking position of a website on search engines that use link popularity as part
of their ranking algorithms.
CURRENT STATE ANALYSIS
 Social bookmarks
 These are the social back link from any source or medium. Currently no social
bookmarking back-links are found for
https://www.americanbusinesscard.com/
 Link exchanges
 It helps the site link to the others website as similar domain. It gives the site
popularity & traffic for https://www.americanbusinesscard.com/
 Articles
 Currently no articles are found for
https://www.americanbusinesscard.com/
 Blog comments
 Currently no any blogs are found for
https://www.americanbusinesscard.com/. Now a day’s blogs are plays very
important role for the search engines & user trust .
ON-SITE: KEYWORD RESEARCH
Keyword Research
We would conduct thorough keyword research and analysis, including analyzing competitors,
and find the best and most searched keywords related to our weather vertical. Then, we
would use these keywords both in content of the website (wherever possible) and within
the code of the main pages.

e.g.-Business Card, custom Business Card, postcard

In addition to these pages should there be any sub-category pages, the same would be listed
once we start with the keyword research activity.
ON-SITE: IMPLEMENTATION OF TAGS

The following tags will be implemented:

---Google verify meta tag
---msn validate mata tag/yahoo
---Alexa verify meta tag
-- Title Tags
-- Meta Description
-- Meta Keywords
-- Header tags
-- W3C Markup Validations
-- Sitemap: xml,html,text
--- Google local bussiness map
---- Domain mapping with keyword
OFF-SITE: ACTIVITY OVERVIEW
The following activities would be conducted under the off-site activity chart:
----press release
---search engine submission
--Directory submission
-- Link Exchange
-- Social bookmarking
-- Article Posting
-- Blog comments
-- forum posting
 SOCIAL MEDIA
 Facebook
 Stumbleupon

 Twitter

 Linkdln

 Instagram

 Youtube
ACTIVITY PLAN: 6 MONTHS
On-Page Optimization First Month

Keyword research and finalization

Write and apply meta tags description

Apply keywords into the title-tags/heading

Apply keywords into the pages text

URL re-writing

Robots.txt creation/submission

Revalidate and site-submission

Off-Page Optimization First Month

Search Engine Submission

Dmoz submission

Alexa submission

Link exchange with 4-5 sites

ACTIVITY PLAN: 6 MONTHS
CONTD...
THANK YOU