Website Audit

Domain Details
Organization : Aashrayaa Projects
Domain : aashrayaaprojects.com
Registrar : Godaddy
Domain Age : 5921 Days Old
Registered On : 02/02/2006
Expires On : 02/02/2024
Renewed On : 14/02/2022

Authority Of Your Domain

Page Authority : 15
Domain Authority : 14
Spam Score : 1%

Page Authority : Page Authority (PA) is a score developed to predict how well a specific page will
rank on search engine result pages (SERP).

Domain Authority : Domain Authority (DA) is a search engine ranking score developed to predict
how likely a website is to rank in search engine result pages.

Spam Score : Represents the percentage of sites with similar features we've found to be penalized
or banned by Google. This does not mean that the site is spammy.

SEO Analysis

• Meta Title Tag is Missing from your Page.

• Meta Description Tag is Missing your Page.
• focus Keywords are missing on your website.
• Alt Tags Missing On your Website.
• Use Responsive Images.
• Canonical Tags are Missing.

Meta Title Tag: Search engines such as Google use metadata from meta tags to understand
additional information about the webpage. They can use this information for ranking purposes, to
display snippets in search results.
Meta Description: A meta description is an HTML element that provides a brief summary of a web
page. A page's meta description tag is displayed as part of the search snippet in a search engine
results page (SERP) and is meant to give the user an idea of the content that exists within the page
and how it relates to their search query.

Focus Keyword: The focus keyword or key phrase is the search term that you want a page or post to
rank for most. When people search for that phrase, they should find you.

Alt Tags : Alt tags are meant to be alternative tags of an Image as google can not identify what type
of image we are using on our website. Providing alt tags help google to identify what our image is
Representing.

Canonical Tag: A canonical URL is the URL of the page that Google thinks is most representative from
a set of duplicate pages on your site.

Content Audit

SL.No Page Word Count

1. https://www.aashrayaaprojects.com/ 713
2. https://www.aashrayaaprojects.com/completed-projects.html 322
3. https://www.aashrayaaprojects.com/ongoing-projects.html 140
4. https://www.aashrayaaprojects.com/home.html 713

Note : Your Page does not have any duplicate content issue but our test is showing you have 74% of
duplicate content on your website because Canonical Tag is missing in your site.

How Canonical Tag affects my Site?

As you can see aashrayaaprojects.com and aashrayaaprojects.com/home.html have same
word count because both the page but Search Engine Consider it as 2 Different URLs. To avoid this
either we need to add canonical Tag or enable 301 redirection on the duplicate page.

301 Redirection: A 301 signals a permanent redirect from one URL to another.

As per our analysis we could see that the content present on your website is very minimal. Search
Engines crawl up to 1000 content per page you require at least 800 words of content to rank on
Google. Optimizing your content will help you to rank on Google and also helps in increasing the
page Authority Of Your Website.

Mobile Responsitivity

Server Location Test : India

Performance Grade

Server Location Test: Canada

Performance Grade
Note:
Your website is hosted in U.S California. The Site Performance is Excellent in
Canadian Location but very poor to load from Indian Location because it is taking time to
pull data from US server to the devices requesting data from India.

SEO Issues to be Fixed on Priority basis

HIGH Priority
• Your most common keywords are not appearing in one or more of the meta-tags above.
Your primary keywords should appear in your meta-tags to help identify the topic of your
webpage to search engines.
• The meta description tag is missing from your page. You should include this tag to provide a
brief description of your page which can be used by search engines. Well-written and
inviting meta descriptions may also help click-through rates to your site in search engine
results.
• The meta title tag is missing from your page. A missing or poor title tag (that does not target
important keywords or phrases) will make it difficult for your page to rank well in search
engines.
• This webpage is using render blocking resources! Eliminating render-blocking resources can
help your page load significantly faster and improve the website experience for your visitors.
• This webpage is not serving images in a modern format. Image formats like JPEG 2000, JPEG
XR, and WebP often provide better compression than PNG or JPEG, which means faster
downloads and less data consumption.
• Your website is not connected with social media using the API’s provided by Facebook,
Google +, Twitter, Pinterest, or using addthis.com

Medium Priority
• Your webpage is using “img” tags with empty or missing “alt” attribute.
• This webpage is using target=”_blank” links without rel=”noopener” or rel=”noreferrer”
attribute, which can expose it to performance and security issues.
• The Document Object Model (DOM) of this webpage has 1,821 nodes which is greater than
the recommended value of 1,500 nodes. A large DOM size negatively affects site
performance and increases the page load time.
• Not all image display dimensions match the natural aspect ratio! Fix aspect ratio issues to
avoid distorted images on your site.
• Not all images in this page are properly sized! You are serving images that are larger than
needed for the size of the user’s viewport.
 Social Media Audit
Page Name : Aashrayaa Projects
Page Created On : 4th February 2015
Page Likes : 185
Page Followers : 187
Last Post Date : June 17 2018
Current Ads : No Ads

Page Name : Aashrayaa Eco City

Page Created On : 16th September 2019
Page Likes : 471
Page Followers : 484
Last Post Date : February 21 2020
Current Ads : No Ads

Instagram Last Active Status 26th January 2022

Note:

As per our Analysis Aashrayaa Eco City is Good to go for generating Leads we can use this
page to run ad campaigns, but we must run a brand awareness campaign at an initial stage for 15
days to collect audience sets. As this page was idol from past 2 years, running a brand awareness
campaign can help you in reducing the cost per Lead and will help your business to get more leads at
Minimal Cost. The brand awareness campaign is including Instagram and Facebook.