Professional Documents
Culture Documents
& Professor,
Austin Peay State University
~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Executive Vice President
International Association of
Business Communicators,
Nashville Chapter
Social Media?
Social Networking?
Where is it found?
Who uses it?
Why is it growing so
quickly?
Why is it important for
professional
communicators?
Just what do we mean when we say, “Social Media?”
Social media is media designed to be disseminated through social
interaction, created using highly accessible and scalable
publishing techniques (en.wikipedia.org/wiki/Social_media).
A category of sites that is based on user participation and user-
generated content. They include social networking sites like
LinkedIn or Facebook, social bookmarking sites like Del.icio.us,
social news sites like Digg or Reddit, and other sites that are
centered on user interaction (searchenginewatch.com/define).
Social Media is…a shift in how people discover, read, and share
news and information and content. It's a fusion of sociology and
technology, tranforming monologue (one to many) into dialog
(many to many) (
http://www.webpronews.com/blogtalk/2007/06/29/the-definit
ion-of-social-media
).
Just what do we mean when we say, “Social
Networking?”
A social network service focuses on building and reflecting of
social networks or social relations among people, e.g., who share
interests and/or activities (en.wikipedia.org/wiki/Social
Networking).
The process of building online communities, often accomplished
both through 'groups' and 'friends lists' that allow greater
interaction on websites. Find out more about social networking(
webtrends.about.com/od/web20/a/web20-glossary_2.htm).
Interactive communication in which participants in online
communities such as Facebook share thoughts, photos, etc. with
members of their own personal networks in a controlled way(
sait-fds.editme.com/Sssss).
SOCIAL MEDIA SITES SOCIAL NETWORKING SITES
YouTube.com Facebook.com
Flickr.com MySpace.com
Wikipedia.com LinkedIn.com
and all of the social Bebo.com
networking websites. Friendster.com
hi5.com
Orkut.com
PerfSpot.com
SOCIAL MEDIA SOCIAL NETWORKING
Social media is A focus on building
disseminated through social relationships
social interaction. among people.
Based on user Building online
participation and user-
generated content. communities.
A shift in how people
Interactive
discover, share, and communication among
read news and participants.
information.
1. http://Facebook.com 11. https://Login.Live.com
2. http://Google.com 12. http://Google.pl
3. http://Mail.Google.com 13. http://Twitter.com
4. http://YouTube.com 14. https://Google.es
5. http://Google.de 15. http://Amazon.com
6. https://Google.com 16. http://Google.ca
7. http://Google.it 17. http://cgi.Ebay.de
8. http://Apps.Facebook.com 18. http://cgi.Ebay.com
9. http://Google.fr 19. http://Google.com.au
10. http://Google.co.uk 20. http://Maps.Google.com
Note that Google owns multiple websites including YouTube.com and the
other obvious listings using geographic top level domain names in the top 20
listing.
Social media and networking websites in the top 20 include Facebook.com,
YouTube.com, Twitter.com, and the applications site, Apps.Facebook.com.
Amazon.com and Ebay.com are the only non-search engine or non-social
media and networking websites in the top 20 worldwide.
1. http://Facebook.com 11. http://En.Wikipedia.org
2. http://Google.com 12. https://Login.Yahoo.co
3. http://Mail.Google.com m
4. http://YouTube.com 13. https://Login.Live.com
5. http://Google.de 14. http://Yahoo.com
6. https://Google.com 15. http://Google.pl
7. http://Google.it 16. http://Login.Live.com
8. http://Apps.Facebook.com 17. http://Twitter.com
9. http://Google.fr 18. https://Google.es
10. http://Google.co.uk 19. http://Amazon.com
20. http://Google.ca
Note that Google owns multiple websites including YouTube.com and the
other obvious listings using geographic top level domain names in the top 20
listing.
Social media and networking websites in the top 20 include Facebook.com,
YouTube.com, Twitter.com, and the applications site, Apps.Facebook.com.
Amazon.com is the only non-search engine or non-social media and
networking website in the top 20 in the U. S.
•With broadband and
Wi-Fi connectivity
available almost
anywhere today, there
are no limits on social
networking locations.
•Our mobile society
employs highly mobile
technology.
•Literally, people can
social network from
anywhere in the world.
Broadband cellular 3G &
4G networks bring new
meaning to accessibility of
social media and social
networking.
Again people today are
highly mobile in their
communications.
Always increasing online
speed helps to connect
even YouTube.com videos
to smart phone
technology.
Facebook claims that 50% of active users log into the site each day. This
would mean at least 175 million users every 24 hours.
Twitter now has 75 million user accounts, but only around 15 million are
active users on a regular basis.
LinkedIn has over 50 million members worldwide..
Facebook currently has in excess of 350 million active users on global
basis. Six months ago, this was 250 million. This is over a 40% growth in
less than 6 months.
Flickr now hosts more than 4 billion images.
More than 35 million Facebook users update their status each day.
Wikipedia currently has in excess of 14 million articles, meaning that it’s
85,000 contributors have written nearly a million new posts in six months.
Photo uploads to Facebook have increased by more than 100%.
Currently, there are around 2.5 billion uploads to the site each month.
The average number of tweets per day was over 27.3 million at the end of
last year .
The average number of tweets per hour was around 1.3 million.
More than 250 Facebook applications have over a million combined users
each month.
Site Features & Facebook.com MySpace.com Bebo.com Friendster.com
Ratings
Rank? #1 #2 #3 #4
Rating? **** **** *** ½ *** ½
Profiles? *** **** *** ½ *** ½
Security? **** **** **** *** ½
Network *** ½ *** *** **
Features?
Search? *** ½ **** ** ****
Support? **** **** *** ***
Age to Join? 13 years 14 years 13 years 16 years
% of Under 18 36% 53% 54% 3%
Users ?
Post Photos? Yes Yes Yes Yes
Post Comments? Yes Yes Yes Yes
Friends? Yes Yes Yes Yes
Blog or Journal? Yes Yes Yes Yes
Site Features & Facebook.com MySpace.com Bebo.com Friendster.com
Ratings
Cooney, M. (March 12, 2010). FBI details most difficult Internet scams in Network
World. Retrieved August 25, 2010 from
http://www.networkworld.com/news/2010/031210-layer8-fbi-internet-scams.htm
l
.
DeFalco B. (March 27, 2009). 14-year-old girl arrested after posting nude pics from
Associated Press. Retrieved August 26, 2010 from
http://www.netlingo.com/more/Girl_arrested.pdf.
Eichenwald, K. (Sept. 28, 2006). From their own world, pedophiles extend their
reach from Oprah.com. Retrieved August 25, 2010 from
http://www.oprah.com/oprahdotcom/From-Their-Own-Online-World-
Pedophiles-Extend-Their-Reach.
Fried, R. (Oct. 6, 2004). The Internet: A breeding ground for online pedophiles from
the Computer Crime Research Center. Retrieved August 23, 2010 from
http://www.crime-research.org/articles/Fried10/.
Hansen, C. (Nov. 11, 2004). Dangers children face online from Dateline NBC.
Retrieved August 25, 2010 from http://www.msnbc.msn.com/id/6083442/.
Harbison, N. (Sept. 10, 2010). 7 trends that will define social media over the next 12
months. Retrieved October 2, 2010 from http://www.simplyzesty.com/social-
media/7-trends-define-social-media-12-months/.
Lasar, M. (2009). Losses from Internet crime more than doubled in 2009 in Arts
Technica. Retrieved August 25, 2010 from
http://arstechnica.com/web/news/2010/03/losses-from-internet-crime-more-than-
doubled-in-2009.ars.
News Editor. (September 15, 2010). Very interesting social media statistics:
Facebook, Twitter, Flickr, LinkedIn, etc. Retrieved October 1, 2010 from
http://trak.in/tags/business/2010/02/01/social-media-statistics-facebook-twitter-
flickr-linkedin.
Owyang, J. (Feb. 19, 2008). What makes a successful marketing campaign on
social networks? Web Strategist. Retrieved October 2, 2010 from
http://www.web-strategist.com/blog/2008/02/19/what-makes-a-marketing-
campaign-on-social-networks-successful/
PC Advisor. (Sept. 8, 2010). 60% of web users visit social networks. Retrieved
October 5, 2010 from
http://www.socialnetworkingwatch.com/all_social_networking_statistics/ .
Royal Pingdom. (Feb. 16, 2010). Average distribution across social network sites
and age distribution on social network sites. Retrieved October 1, 2010 from
http://royal.pingdom.com/2010/02/16/study-ages-of-social-network-users/.
Van Grove, J. (March 19, 2010). Social networking usage surges globally.
Retrieved October 1, 2010 from http://mashable.com/2010/03/19/global-social-
media-usage/.
Verte, V. (Sept. 27, 2010). We are social Monday’s mashup #42. We Are Social.
Retrieved October 2, 1010 from http://wearesocial.net/.