INSTITUTE OF BUSINESS & MANAGEMENT

University of Engineering and Technology, Lahore

Course Outline – Business Communication – Fall 2020

Instructor: Dr. Mumtaz M. Khan Class Level: MBAE

Email: mumtazmkpk1@gmail.com Credit Hours: 3
Class Conduct Hours: 01:30 – 03:00 Saturday & Sunday

Course Description

This course has been designed to give students a conceptual introduction to the field of Business
Communication and its divisions. It aims at introduction to basic terminologies involved in BC. We first review
the introduction to BC, its concepts, application and way forward. Next, we go into philosophies from research
papers. The idea is to go for conceptual development and its application in the areas of interest of research
scholars. Finally, we try to develop an approach to look at things from BC perspective.

Learning Outcomes

By the end of the course, students will be able to:

o perceive the BC related problems of respective field in an analytical way;
o identify and codify organization communication with the help of deeper understanding of organization
science;
o investigate the nature and strength of the relationship between BC and organization and;
o Understand the application and usefulness of BC with regard to organization and real life.

Recommended Book

 Business Communication Today by Courtland L. Bovee 13th Edition

Research Papers

 Search, prepare, present Qualitative Conceptual Research Papers from Impact Factor Journals 2020.
Case Studies

 Search, prepare, present Case Studies helping in understanding the application of Business
Communication.

Tentative Grade Distribution

Quizzes 07%
Attendance/Class Participation 05%
Assignment 08%
Preparation & Presentation of Project 10%
Mid Semester Examination 30%
Final Examination 40%

Rules Pertaining to the Course

Course Outline: F-20 BC - Dr. Mumtaz M. Khan, Professor Department of Business Administration, NCBA&E, Lahore |Page 1 of 3
  Students are expected to do their own work on all assignments.
 Students below 75% attendance are not allowed to appear in the Final Exam.

Tentative Weekly Lecture Breakup

Date Week Topics Requirements

1 Understanding why Communication matters Selection & Discussion of

Topics (Due on Sat, Oct..
Barriers in the Communication Environment 10)

Communicating effectively in Teams

2 Developing Cultural Competency Further Discussion of

Research Paper on BC
Improving inter-cultural Communication skills finding direction
(Due on Sat, Oct. 17)
Understanding the three steps writing process

3 Organizing your information Writing draft Intro to further

direction (Due on Sat, Oct.
Adapting to Your Audience: Being sensitive to Audience Needs 24)

Composing your message: Creating Effective Sentences

4 Editing for Clarity and Conciseness Quiz 1

Website Content and Podcasting

Development Bank of India (SIDBI)

5 Writing Strategies for Social Media Discussion on Literature

Review (Due on Sat, Nov.
Blogging and Micro-blogging 7)
Understanding Visual Communication

6 Producing and integrating visuals

Producing business videos

7 Strategies for Routine Requests Finalizing the Discussion on

Literature Review (Due on
Strategies for Routine and Positive Messages Sat, Nov. 22)

8 Using the Three Steps Writing Process for Negative Messages

Using the direct Approach for Negative Messages

Sending negative organizational News

9 Using the Three Steps Writing process for persuasive Messages Developing Propositions
(Due on Sat, Dec. 06)
Managing High Standards of Ethics, Legal Compliance, and
Etiquette

10 Common Purpose of a Report Planning your Research

Conducting Primary Research

Planning information reports

Course Outline: F-20 BC - Dr. Mumtaz M. Khan, Professor Department of Business Administration, NCBA&E, Lahore |Page 2 of 3
 Date Week Topics Requirements

11 Drafting Report Content Quiz 2

Writing Requests for Proposals

Business Services

12 Delivering a presentation Presentations

Communicating Across Cultures Making sure Your Messages

Doesn’t Get Lost in Translation

13 Planning your Presentation Visuals Presentations

Developing Effective Slides

Completing Slides and Support Materials

14 Finding the ideal Opportunity in Today’s Job Market Presentations

Successful Employment Strategy

Planning your Resume

Consultants

15 Submitting your Resume Presentations

Preparing for a Job Interview

Follow up after an interview

Course Outline: F-20 BC - Dr. Mumtaz M. Khan, Professor Department of Business Administration, NCBA&E, Lahore |Page 3 of 3