ACTUAL:

Advertising is a way of communication to convince an audience for taking purchase decision

about a product or service and delivering information to viewers. The advertisements not only
change the way of product is consumed by user but alter the attitude with which they look at
the product. For over the last two decades, a sharp increase in advertisements per brand can
be witnessed. The objective of this paper is to find out how much advertisement bring effect
on the consumer’s buying behaviour with reference to FMCGs. This study, which was based
on a survey of 315 randomly selected consumers of local supermarkets in Chennai, Tuticorin
and Cochin and other cities in Tamil Nadu, examined the role played by advertising in
influencing consumers preference for FMCGs.
PARAPHRASED:
Over the last two decades, there has been a significant rise in the number of advertisements per
brand. Advertising is a form of communication used to persuade an audience to buy a product or
service and to provide information to viewers. Advertisements not only affect the way a product is
consumed by the consumer, but they also change their attitude toward the product. The aim of this
paper is to determine how much advertising has an impact on consumer purchasing behaviour in the
context of FMCGs. Based on a survey of 315 randomly selected consumers of local supermarkets in
Chennai, Tuticorin, and Cochin, as well as other cities in Tamil Nadu, this study investigated the role
of advertisement in shaping consumers' preferences for FMCGs.