Market 4

FREQUENCIES VARIABLES=@1.Name @2.Gender @3.Age @4.
EducationalQualification
@5.Occupation
@6.MonthlyIncome @7.Typeoffamily @8.Numberofmembersinyourfamily
@9.Locality
@10.WhichFMCGbranddoyoupreferthemost
Ifyouhearthenameofabrandthroughadvertisementwhatdoyourecall
OnwhichmediaofadvertisingdoyougetinfluencedmostforFMCGproducts
Mentionanadvertisementwhichinfluencedyoutochooseaparticularbrand
/ORDER=ANALYSIS.
Frequencies
Notes
Output Created 03-APR-2021 19:33:33
Comments
Input Data C:\Users\sssha\OneDrive\De
sktop\anantha\TRIMESTER
3\riend\adv final coded.sav
Active Dataset DataSet4
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data 166
File
Missing Value Handling Definition of Missing User-defined missing values
are treated as missing.
Cases Used Statistics are based on all
cases with valid data.
Syntax FREQUENCIES
VARIABLES=@1.Name
@2.Gender @3.Age
@4.EducationalQualification
@5.Occupation
@6.MonthlyIncome
@7.Typeoffamily
@8.Numberofmembersinyou
rfamily @9.Locality
@10.WhichFMCGbranddoyo
upreferthemost
Ifyouhearthenameofabrandth
roughadvertisementwhatdoy
ourecall
Onwhichmediaofadvertisingd
oyougetinfluencedmostforFM
CGproducts
Mentionanadvertisementwhic
hinfluencedyoutochooseapar
ticularbrand
/ORDER=ANALYSIS.
Resources Processor Time 00:00:00.03
Elapsed Time 00:00:00.03
Statistics
4.
Educ
ation
2. al 5.
1. Ge 3. Quali Occu
Na nde Ag ficati patio
me r e on n
N Va 16 166 16 165 166
lid 6 6
Mi 0 0 0 1 0
ssi
ng
Frequency Table
2. Gender
Cumulative
Frequency Percent Valid Percent Percent
Valid Male 70 42.2 42.2 42.2
Female 96 57.8 57.8 100.0
Total 166 100.0 100.0
3. Age
Cumulative
Valid 0-20 17 10.2 10.2 10.2
21-30 115 69.3 69.3 79.5
31-40 13 7.8 7.8 87.3
above 40 21 12.7 12.7 100.0
Total 166 100.0 100.0
4. Educational Qualification
Cumulative
Valid High School 8 4.8 4.8 4.8
UG 66 39.8 40.0 44.8
PG 75 45.2 45.5 90.3
Professional Degree 16 9.6 9.7 100.0
Total 165 99.4 100.0
Missing System 1 .6
Total 166 100.0
5. Occupation
Cumulative
Valid Student 75 45.2 45.2 45.2
Employed 54 32.5 32.5 77.7
Unemployed 14 8.4 8.4 86.1
Professional 23 13.9 13.9 100.0
Total 166 100.0 100.0
6. Monthly Income
Cumulative
Valid Below 20000 52 31.3 31.3 31.3
20000-40000 45 27.1 27.1 58.4
40000-60000 39 23.5 23.5 81.9
Above 60000 30 18.1 18.1 100.0
Total 166 100.0 100.0
7. Type of family
Cumulative
Valid Nuclear 128 77.1 77.1 77.1
Joint 38 22.9 22.9 100.0
Total 166 100.0 100.0
8. Number of members in your family

Cumulative
Valid 2 members 9 5.4 5.4 5.4
3 members 34 20.5 20.5 25.9
4 members 81 48.8 48.8 74.7
more than 4 members 42 25.3 25.3 100.0
Total 166 100.0 100.0
9. Locality
Cumulative
Valid Rural 19 11.4 11.4 11.4
Semi Urban 35 21.1 21.1 32.5
Urban 112 67.5 67.5 100.0
Total 166 100.0 100.0
10. Which FMCG brand do you prefer the most?

Cumulative
Valid HUL 59 35.5 35.5 35.5
ITC 34 20.5 20.5 56.0
NESTLE 29 17.5 17.5 73.5
Britannia 31 18.7 18.7 92.2
P&G 11 6.6 6.6 98.8
Dont Remember 1 .6 .6 99.4
6 1 .6 .6 100.0
Total 166 100.0 100.0
If you hear the name of a brand through advertisement what do

you recall?
Cumulative
Valid Products 75 45.2 45.2 45.2
Music 44 26.5 26.5 71.7
Tagline 23 13.9 13.9 85.5
Endosers 14 8.4 8.4 94.0
Benefits 10 6.0 6.0 100.0
Total 166 100.0 100.0
On which media of advertising do you get influenced most for FMCG

products
Cumulative
Valid Television 90 54.2 54.2 54.2
Social Media 55 33.1 33.1 87.3
Newspaper 15 9.0 9.0 96.4
Magazines 5 3.0 3.0 99.4
All the above and Feedback 1 .6 .6 100.0
Total 166 100.0 100.0
FREQUENCIES VARIABLES=YourelyonadvertisementsforbuyingFMCGproducts
Advertisementisnecessaryforyourdecisionmaking
Youpurchaseaproductjustbecauseyourfavoritecelebrityisendorsingit
Advertisementscreatebrandawareness
Advertisementshowsthequalityoftheproduct
Youbuyaproductbyseeingtheofferordiscountthroughadvertisement
Youprefertobuyaproductbasedonitsattractiveadvertisement
TVAdvertisementschangeyourperceptionaboutaproduct
Advertisementsontelevisionreceivemoreattentionthanthoseinotherfo
Anotherbrandadvertisementinfluenceyoutobuythoseinsteadofyourregu
Socialmediaadvertisementsattractyoutobuyaproduct
Themoreoftenyouseeanadvertisementofaproductthemorelikelyyouareto
Customersbenefitfromadvertisingbecauseitprovidesimportantinforma
Yougetannoyedwithrepeatedadvertisements
Advertisementsmakeyoubuyunnecessaryproducts
/ORDER=ANALYSIS.
Frequencies
Notes
Comments
Filter <none>
Weight <none>
Split File <none>
File
Cases Used Statistics are based on all
cases with valid data.
Syntax FREQUENCIES
VARIABLES=Yourelyonadver
tisementsforbuyingFMCGpro
ducts
Advertisementisnecessaryfor
yourdecisionmaking
Youpurchaseaproductjustbec
auseyourfavoritecelebrityisen
dorsingit
Advertisementscreatebranda
wareness
Advertisementshowsthequalit
yoftheproduct
Youbuyaproductbyseeingthe
offerordiscountthroughadverti
sement
Youprefertobuyaproductbase
donitsattractiveadvertisement
TVAdvertisementschangeyou
rperceptionaboutaproduct
Advertisementsontelevisionr
eceivemoreattentionthanthos
einotherfo
Anotherbrandadvertisementi
nfluenceyoutobuythoseinstea
dofyourregu
Socialmediaadvertisementsa
ttractyoutobuyaproduct
Themoreoftenyouseeanadve
rtisementofaproductthemoreli
kelyyouareto
Customersbenefitfromadverti
singbecauseitprovidesimport
Statistics
You
purc
hase
a
prod
You uct
rely Adve just
on rtise beca Adve Adve
adve ment use rtise rtise
rtise is your ment ment
ment nece favor s sho
s for ssar ite creat ws
buyi y for cele e the
ng your brity bran quali
FMC deci is d ty of
G sion endo awar the
prod maki rsing enes prod
ucts ng it. s uct
N Va 166 166 166 166 166
lid
Mi 0 0 0 0 0
ssi
ng
Frequency Table
You rely on advertisements for buying FMCG products

Cumulative
Valid 1 6 3.6 3.6 3.6
2 19 11.4 11.4 15.1
3 32 19.3 19.3 34.3
4 63 38.0 38.0 72.3
5 46 27.7 27.7 100.0
Total 166 100.0 100.0
Advertisement is necessary for your decision making

Cumulative
Valid 1 7 4.2 4.2 4.2
2 19 11.4 11.4 15.7
3 43 25.9 25.9 41.6
4 58 34.9 34.9 76.5
5 39 23.5 23.5 100.0
Total 166 100.0 100.0
You purchase a product just because your favorite celebrity

is endorsing it.
Cumulative
Valid 1 58 34.9 34.9 34.9
2 35 21.1 21.1 56.0
3 23 13.9 13.9 69.9
4 33 19.9 19.9 89.8
5 17 10.2 10.2 100.0
Total 166 100.0 100.0
Advertisements create brand awareness

Cumulative
Valid 1 1 .6 .6 .6
2 4 2.4 2.4 3.0
3 16 9.6 9.6 12.7
4 61 36.7 36.7 49.4
5 84 50.6 50.6 100.0
Total 166 100.0 100.0
Advertisement shows the quality of the product

Cumulative
Valid 1 20 12.0 12.0 12.0
2 35 21.1 21.1 33.1
3 29 17.5 17.5 50.6
4 54 32.5 32.5 83.1
5 28 16.9 16.9 100.0
Total 166 100.0 100.0
You buy a product by seeing the offer or discount through

advertisement
Cumulative
Valid 1 9 5.4 5.4 5.4
2 19 11.4 11.4 16.9
3 34 20.5 20.5 37.3
4 69 41.6 41.6 78.9
5 35 21.1 21.1 100.0
Total 166 100.0 100.0
You prefer to buy a product based on its attractive

advertisement
Cumulative
Valid 1 13 7.8 7.8 7.8
2 31 18.7 18.7 26.5
3 35 21.1 21.1 47.6
4 51 30.7 30.7 78.3
5 36 21.7 21.7 100.0
Total 166 100.0 100.0
TV Advertisements change your perception about a product

Cumulative
Valid 1 10 6.0 6.0 6.0
2 25 15.1 15.1 21.1
3 45 27.1 27.1 48.2
4 58 34.9 34.9 83.1
5 28 16.9 16.9 100.0
Total 166 100.0 100.0
Advertisements on television receive more attention than

those in other forms of advertising.
Cumulative
Valid 1 3 1.8 1.8 1.8
2 10 6.0 6.0 7.8
3 26 15.7 15.7 23.5
4 65 39.2 39.2 62.7
5 62 37.3 37.3 100.0
Total 166 100.0 100.0
Another brand advertisement influence you to buy those

instead of your regular brand.
Cumulative
Valid 1 9 5.4 5.4 5.4
2 24 14.5 14.5 19.9
3 45 27.1 27.1 47.0
4 57 34.3 34.3 81.3
5 31 18.7 18.7 100.0
Total 166 100.0 100.0
Social media advertisements attract you to buy a product

Cumulative
Valid 1 4 2.4 2.4 2.4
2 16 9.6 9.6 12.0
3 30 18.1 18.1 30.1
4 59 35.5 35.5 65.7
5 57 34.3 34.3 100.0
Total 166 100.0 100.0
The more often you see an advertisement of a product, the
more likely you are to purchase it
Cumulative
Valid 1 16 9.6 9.6 9.6
2 32 19.3 19.3 28.9
3 31 18.7 18.7 47.6
4 54 32.5 32.5 80.1
5 33 19.9 19.9 100.0
Total 166 100.0 100.0
Customers benefit from advertising because it provides

important information about goods and services.
Cumulative
Valid 1 6 3.6 3.6 3.6
2 20 12.0 12.0 15.7
3 29 17.5 17.5 33.1
4 67 40.4 40.4 73.5
5 44 26.5 26.5 100.0
Total 166 100.0 100.0
You get annoyed with repeated advertisements

Cumulative
Valid 1 4 2.4 2.4 2.4
2 10 6.0 6.0 8.4
3 30 18.1 18.1 26.5
4 49 29.5 29.5 56.0
5 73 44.0 44.0 100.0
Total 166 100.0 100.0
Advertisements make you buy unnecessary products

Cumulative
Valid 1 11 6.6 6.6 6.6
2 21 12.7 12.7 19.3
3 38 22.9 22.9 42.2
4 47 28.3 28.3 70.5
5 49 29.5 29.5 100.0
Total 166 100.0 100.0
DESCRIPTIVES VARIABLES=YourelyonadvertisementsforbuyingFMCGproducts
Advertisementsmakeyoubuyunnecessaryproducts
/STATISTICS=MEAN STDDEV MIN MAX.
Descriptives
Notes
Comments
Filter <none>
Weight <none>
Split File <none>
File
Missing Value Handling Definition of Missing User defined missing values
Cases Used All non-missing data are
used.
Syntax DESCRIPTIVES
VARIABLES=Yourelyonadver
tisementsforbuyingFMCGpro
ducts
yourdecisionmaking
dorsingit
wareness
yoftheproduct
sement
einotherfo
dofyourregu
kelyyouareto
Descriptive Statistics
N Minimum Maximum Mean Std. Deviation
You rely on advertisements 166 1 5 3.75 1.094
for buying FMCG products
Advertisement is necessary 166 1 5 3.62 1.093
for your decision making
You purchase a product just 166 1 5 2.49 1.405
because your favorite
celebrity is endorsing it.
Advertisements create brand 166 1 5 4.34 .799
awareness
Advertisement shows the 166 1 5 3.21 1.288
quality of the product
You buy a product by seeing 166 1 5 3.61 1.105
the offer or discount through
advertisement
You prefer to buy a product 166 1 5 3.40 1.235
based on its attractive
advertisement
TV Advertisements change 166 1 5 3.42 1.118
your perception about a
product
Advertisements on television 166 1 5 4.04 .968
receive more attention than
those in other forms of
advertising.
Another brand 166 1 5 3.46 1.115
advertisement influence you
to buy those instead of your
regular brand.
Social media advertisements 166 1 5 3.90 1.060
attract you to buy a product
The more often you see an 166 1 5 3.34 1.263
advertisement of a product,
the more likely you are to
purchase it
Customers benefit from 166 1 5 3.74 1.090
advertising because it
provides important
information about goods and
services.
You get annoyed with 166 1 5 4.07 1.039
repeated advertisements
Advertisements make you 166 1 5 3.61 1.219
buy unnecessary products
Valid N (listwise) 166
ONEWAY YourelyonadvertisementsforbuyingFMCGproducts
Advertisementsmakeyoubuyunnecessaryproducts BY @2.Gender
/STATISTICS DESCRIPTIVES HOMOGENEITY
/PLOT MEANS
/MISSING ANALYSIS.
Oneway
Notes
Comments
Filter <none>
Weight <none>
Split File <none>
File
Cases Used Statistics for each analysis
are based on cases with no
missing data for any variable
in the analysis.
Syntax ONEWAY
Yourelyonadvertisementsforb
uyingFMCGproducts
yourdecisionmaking
dorsingit
wareness
yoftheproduct
sement
einotherfo
dofyourregu
kelyyouareto
antinforma
Ho : There is no significance difference in the perception towards various advertising factors

across the gender.
H1: There is a significance difference in the perception towards various advertising factors
across the gender.
Descriptives
95% Confidence
Interval for Mean
Std. Std. Lower Upper Minimu Maxim
N Mean Deviation Error Bound Bound m um
You rely on Male 70 3.87 1.102 .132 3.61 4.13 1 5
advertisements for Femal 96 3.66 1.084 .111 3.44 3.88 1 5
buying FMCG e
products Total 166 3.75 1.094 .085 3.58 3.91 1 5
Advertisement is Male 70 3.77 1.079 .129 3.51 4.03 1 5
necessary for your Femal 96 3.51 1.095 .112 3.29 3.73 1 5
decision making e
Total 166 3.62 1.093 .085 3.45 3.79 1 5
You purchase a Male 70 2.83 1.474 .176 2.48 3.18 1 5
product just Fema 96 2.25 1.306 .133 1.99 2.51 1 5
because your le
favorite celebrity Total 166 2.49 1.405 .109 2.28 2.71 1 5
is endorsing it.
Advertisements Male 70 4.34 .883 .106 4.13 4.55 1 5
create brand Femal 96 4.34 .737 .075 4.19 4.49 2 5
awareness e
Total 166 4.34 .799 .062 4.22 4.47 1 5
Advertisement Male 70 3.33 1.293 .155 3.02 3.64 1 5
shows the quality Femal 96 3.13 1.283 .131 2.86 3.39 1 5
of the product e
Total 166 3.21 1.288 .100 3.01 3.41 1 5
You buy a Male 70 3.89 .910 .109 3.67 4.10 1 5
product by seeing Fema 96 3.42 1.194 .122 3.17 3.66 1 5
the offer or le
discount through Total 166 3.61 1.105 .086 3.45 3.78 1 5
advertisement
You prefer to buy Male 70 3.84 1.058 .126 3.59 4.10 1 5
a product based Fema 96 3.07 1.259 .128 2.82 3.33 1 5
on its attractive le
advertisement Total 166 3.40 1.235 .096 3.21 3.59 1 5
TV Advertisements Male 70 3.53 1.073 .128 3.27 3.78 1 5
change your Femal 96 3.33 1.149 .117 3.10 3.57 1 5
perception about a e
product Total 166 3.42 1.118 .087 3.24 3.59 1 5
Advertisements on Male 70 4.04 .939 .112 3.82 4.27 1 5
television receive Femal 96 4.04 .994 .101 3.84 4.24 1 5
more attention than e
those in other Total 166 4.04 .968 .075 3.89 4.19 1 5
forms of
advertising.
Another brand Male 70 3.71 .995 .119 3.48 3.95 1 5
advertisement Fema 96 3.28 1.167 .119 3.04 3.52 1 5
influence you to le
buy those instead Total 166 3.46 1.115 .087 3.29 3.63 1 5
of your regular
brand.
Social media Male 70 4.00 1.022 .122 3.76 4.24 1 5
advertisements Femal 96 3.82 1.086 .111 3.60 4.04 1 5
attract you to buy a e
product Total 166 3.90 1.060 .082 3.74 4.06 1 5
The more often Male 70 3.60 1.256 .150 3.30 3.90 1 5
you see an Fema 96 3.15 1.240 .127 2.89 3.40 1 5
advertisement of le
a product, the Total 166 3.34 1.263 .098 3.14 3.53 1 5
more likely you
are to purchase it
Customers benefit Male 70 3.86 1.107 .132 3.59 4.12 1 5
from advertising Femal 96 3.66 1.074 .110 3.44 3.87 1 5
because it provides e
important Total 166 3.74 1.090 .085 3.57 3.91 1 5
information about
goods and
services.
You get annoyed Male 70 4.01 1.028 .123 3.77 4.26 1 5
with repeated Femal 96 4.10 1.051 .107 3.89 4.32 1 5
advertisements e
Total 166 4.07 1.039 .081 3.91 4.23 1 5
Advertisements Male 70 3.57 1.199 .143 3.29 3.86 1 5
make you buy Femal 96 3.65 1.240 .127 3.39 3.90 1 5
unnecessary e
products Total 166 3.61 1.219 .095 3.43 3.80 1 5
ANOVA
Sum of
Squares df Mean Square F Sig.
You rely on Between Groups 1.874 1 1.874 1.572 .212
advertisements for Within Groups 195.499 164 1.192
buying FMCG products Total 197.373 165
Advertisement is Between Groups 2.758 1 2.758 2.327 .129
necessary for your Within Groups 194.332 164 1.185
decision making Total 197.090 165
You purchase a product Between 13.551 1 13.551 7.124 .008*
just because your Groups
favorite celebrity is Within Groups 311.943 164 1.902
endorsing it. Total 325.494 165
Advertisements create Between Groups .000 1 .000 .000 .994
brand awareness Within Groups 105.428 164 .643
Total 105.428 165
Advertisement shows the Between Groups 1.678 1 1.678 1.012 .316
quality of the product Within Groups 271.943 164 1.658
Total 273.620 165
You buy a product by Between 8.906 1 8.906 7.591 .007*
seeing the offer or Groups
discount through Within Groups 192.419 164 1.173
advertisement Total 201.325 165
You prefer to buy a Between 23.998 1 23.998 17.280 .000*
product based on its Groups
attractive Within Groups 227.761 164 1.389
advertisement Total 251.759 165
TV Advertisements Between Groups 1.543 1 1.543 1.236 .268
change your perception Within Groups 204.776 164 1.249
about a product Total 206.319 165
Advertisements on Between Groups .000 1 .000 .000 .994
television receive more Within Groups 154.705 164 .943
attention than those in Total 154.705 165
other forms of
advertising.
Another brand Between 7.591 1 7.591 6.297 .013*
advertisement Groups
influence you to buy Within Groups 197.692 164 1.205
those instead of your Total 205.283 165
regular brand.
Social media Between Groups 1.269 1 1.269 1.132 .289
advertisements attract Within Groups 183.990 164 1.122
you to buy a product Total 185.259 165
The more often you see Between 8.350 1 8.350 5.375 .022*
an advertisement of a Groups
product, the more likely Within Groups 254.758 164 1.553
you are to purchase it Total 263.108 165
Customers benefit from Between Groups 1.634 1 1.634 1.380 .242
advertising because it Within Groups 194.228 164 1.184
provides important Total 195.861 165
information about goods
and services.
You get annoyed with Between Groups .327 1 .327 .301 .584
repeated advertisements Within Groups 177.944 164 1.085
Total 178.271 165
Advertisements make Between Groups .224 1 .224 .150 .699
you buy unnecessary Within Groups 245.101 164 1.495
products Total 245.325 165
Interpretations
From the above table we can infer that the asymptotic significance value is less than 0.05 for the
dimensions like Celebrity endorsement, discount offers, attractive advertisement, preference over the
regular brand, frequency of watching the advertisement. So, we reject the null hypothesis and infer that
there is a significant difference in the above-mentioned dimensions of advertising across the gender.
Discussion
The advertising dimensions like Celebrity endorsement, discount offers, attractive advertisement,
preference over the regular brand, frequency of watching the advertisement varies across the gender and
the male has significant influence due to the above advertising dimensions compared to the female.
(Based on the mean value given in the Descriptive table).

Advertisementsmakeyoubuyunnecessaryproducts BY @3.Age
/STATISTICS DESCRIPTIVES
/MISSING ANALYSIS.
Oneway
Notes
Comments
Filter <none>
Weight <none>
Split File <none>
File
in the analysis.
Syntax ONEWAY
uyingFMCGproducts
yourdecisionmaking
dorsingit
wareness
yoftheproduct
sement
einotherfo
dofyourregu
kelyyouareto
antinforma
Descriptives
95% Confidence
Interval for Mean
You rely on 0-20 17 3.88 .857 .208 3.44 4.32 2 5
advertisements for 21-30 115 3.83 1.102 .103 3.62 4.03 1 5
buying FMCG 31-40 13 3.62 1.044 .290 2.98 4.25 2 5
products above 21 3.29 1.189 .260 2.74 3.83 1 5
40
Total 166 3.75 1.094 .085 3.58 3.91 1 5
Advertisement is 0-20 17 3.76 1.300 .315 3.10 4.43 1 5
necessary for your 21-30 115 3.66 1.067 .099 3.46 3.86 1 5
decision making 31-40 13 3.54 1.050 .291 2.90 4.17 1 5
above 21 3.33 1.111 .242 2.83 3.84 1 5
40
Total 166 3.62 1.093 .085 3.45 3.79 1 5
You purchase a 0-20 17 2.88 1.691 .410 2.01 3.75 1 5
product just 21-30 115 2.50 1.379 .129 2.25 2.76 1 5
because your 31-40 13 2.38 1.325 .368 1.58 3.19 1 5
favorite celebrity is above 21 2.19 1.365 .298 1.57 2.81 1 5
endorsing it. 40
Total 166 2.49 1.405 .109 2.28 2.71 1 5
Advertisements 0-20 17 4.59 1.004 .243 4.07 5.10 1 5
create brand 21-30 115 4.33 .769 .072 4.19 4.47 2 5
awareness 31-40 13 4.31 .751 .208 3.85 4.76 3 5
above 21 4.24 .831 .181 3.86 4.62 3 5
40
Total 166 4.34 .799 .062 4.22 4.47 1 5
Advertisement 0-20 17 3.65 1.412 .342 2.92 4.37 1 5
shows the quality 21-30 115 3.23 1.245 .116 3.00 3.46 1 5
of the product 31-40 13 3.38 1.387 .385 2.55 4.22 1 5
above 21 2.62 1.244 .271 2.05 3.19 1 5
40
Total 166 3.21 1.288 .100 3.01 3.41 1 5
You buy a product 0-20 17 3.76 1.348 .327 3.07 4.46 1 5
by seeing the offer 21-30 115 3.70 1.027 .096 3.51 3.89 1 5
or discount 31-40 13 3.69 1.109 .308 3.02 4.36 2 5
through above 21 3.00 1.183 .258 2.46 3.54 1 5
advertisement 40
Total 166 3.61 1.105 .086 3.45 3.78 1 5
You prefer to buy a 0-20 17 3.53 1.463 .355 2.78 4.28 1 5
product based on 21-30 115 3.50 1.135 .106 3.29 3.71 1 5
its attractive 31-40 13 3.46 1.391 .386 2.62 4.30 1 5
advertisement above 21 2.71 1.347 .294 2.10 3.33 1 5
40
Total 166 3.40 1.235 .096 3.21 3.59 1 5
TV Advertisements 0-20 17 4.00 1.000 .243 3.49 4.51 2 5
change your 21-30 115 3.46 1.028 .096 3.27 3.65 1 5
perception about a 31-40 13 3.54 1.127 .312 2.86 4.22 2 5
product above 21 2.62 1.322 .288 2.02 3.22 1 5
40
Total 166 3.42 1.118 .087 3.24 3.59 1 5
Advertisements on 0-20 17 4.12 1.219 .296 3.49 4.74 1 5
television receive 21-30 115 4.04 .940 .088 3.87 4.22 1 5
more attention 31-40 13 4.23 .832 .231 3.73 4.73 3 5
than those in other above 21 3.86 1.014 .221 3.40 4.32 2 5
forms of 40
advertising. Total 166 4.04 .968 .075 3.89 4.19 1 5
Another brand 0-20 17 3.82 1.131 .274 3.24 4.41 2 5
advertisement 21-30 115 3.42 1.034 .096 3.23 3.61 1 5
influence you to 31-40 13 3.77 1.235 .343 3.02 4.52 1 5
buy those instead above 21 3.24 1.411 .308 2.60 3.88 1 5
of your regular 40
brand. Total 166 3.46 1.115 .087 3.29 3.63 1 5
Social media 0-20 17 4.29 1.105 .268 3.73 4.86 1 5
advertisements 21-30 115 4.04 .892 .083 3.88 4.21 2 5
attract you to buy a 31-40 13 3.38 1.325 .368 2.58 4.19 2 5
product above 21 3.10 1.261 .275 2.52 3.67 1 5
40
Total 166 3.90 1.060 .082 3.74 4.06 1 5
The more often 0-20 17 3.59 1.326 .322 2.91 4.27 1 5
you see an 21-30 115 3.37 1.209 .113 3.14 3.59 1 5
advertisement of a 31-40 13 3.46 1.391 .386 2.62 4.30 1 5
product, the more above 21 2.90 1.411 .308 2.26 3.55 1 5
likely you are to 40
purchase it Total 166 3.34 1.263 .098 3.14 3.53 1 5
Customers benefit 0-20 17 3.82 1.015 .246 3.30 4.35 2 5
from advertising 21-30 115 3.71 1.130 .105 3.50 3.92 1 5
because it 31-40 13 3.92 .954 .265 3.35 4.50 2 5
provides important above 21 3.71 1.056 .230 3.23 4.19 1 5
information about 40
goods and Total 166 3.74 1.090 .085 3.57 3.91 1 5
services.
You get annoyed 0-20 17 4.59 1.004 .243 4.07 5.10 1 5
with repeated 21-30 115 4.11 .934 .087 3.94 4.29 1 5
advertisements 31-40 13 3.85 1.405 .390 3.00 4.70 1 5
above 21 3.52 1.167 .255 2.99 4.06 1 5
40
Total 166 4.07 1.039 .081 3.91 4.23 1 5
Advertisements 0-20 17 3.76 1.251 .304 3.12 4.41 1 5
make you buy 21-30 115 3.60 1.168 .109 3.38 3.82 1 5
unnecessary 31-40 13 3.77 1.481 .411 2.87 4.66 1 5
products above 21 3.48 1.365 .298 2.86 4.10 1 5
40
Total 166 3.61 1.219 .095 3.43 3.80 1 5
ANOVA
Sum of
Advertisement is Between Groups 2.360 3 .787 .654 .581
You purchase a product Between Groups 4.666 3 1.555 .785 .504
just because your Within Groups 320.828 162 1.980
favorite celebrity is Total 325.494 165
endorsing it.
Advertisements create Between Groups 1.288 3 .429 .668 .573
Total 105.428 165
Total 273.620 165
You buy a product by Between Groups 9.149 3 3.050 2.571 .056
seeing the offer or Within Groups 192.176 162 1.186
discount through Total 201.325 165
advertisement
You prefer to buy a Between Groups 11.259 3 3.753 2.528 .059
product based on its Within Groups 240.500 162 1.485
attractive advertisement Total 251.759 165
Advertisements on Between Groups 1.278 3 .426 .450 .718
other forms of
advertising.
Another brand Between Groups 4.730 3 1.577 1.274 .285
advertisement influence Within Groups 200.553 162 1.238
you to buy those instead Total 205.283 165
of your regular brand.
The more often you see Between Groups 5.290 3 1.763 1.108 .348
an advertisement of a Within Groups 257.819 162 1.591
product, the more likely Total 263.108 165
you are to purchase it
Customers benefit from Between Groups .652 3 .217 .180 .910
and services.
You get annoyed with Between Groups 11.693 3 3.898 3.790 .012
Total 178.271 165
Advertisements make Between Groups 1.121 3 .374 .248 .863
Advertisementsmakeyoubuyunnecessaryproducts BY
@4.EducationalQualification
/MISSING ANALYSIS.
Oneway
Notes
Comments
Filter <none>
Weight <none>
Split File <none>
File
in the analysis.
Syntax ONEWAY
uyingFMCGproducts
yourdecisionmaking
dorsingit
wareness
yoftheproduct
sement
einotherfo
dofyourregu
kelyyouareto
antinforma
Descriptives
95% Confidence
Interval for Mean
Std. Std. Lower Upper Minim Maxim
N Mean Deviation Error Bound Bound um um
You rely on High School 8 3.63 1.061 .375 2.74 4.51 2 5
advertisements UG 66 3.70 1.037 .128 3.44 3.95 1 5
for buying FMCG PG 75 3.65 1.168 .135 3.38 3.92 1 5
products Professional 16 4.38 .806 .202 3.95 4.80 3 5
Degree
Total 165 3.74 1.093 .085 3.57 3.91 1 5
Advertisement is High School 8 3.25 1.488 .526 2.01 4.49 1 5
necessary for UG 66 3.64 .971 .120 3.40 3.88 1 5
your decision PG 75 3.57 1.153 .133 3.31 3.84 1 5
making Professional 16 3.94 1.124 .281 3.34 4.54 1 5
Degree
Total 165 3.62 1.096 .085 3.45 3.79 1 5
You purchase a High School 8 3.25 1.488 .526 2.01 4.49 1 5
product just UG 66 2.48 1.428 .176 2.13 2.84 1 5
because your PG 75 2.31 1.305 .151 2.01 2.61 1 5
favorite celebrity Professional 16 3.06 1.611 .403 2.20 3.92 1 5
is endorsing it. Degree
Total 165 2.50 1.408 .110 2.28 2.71 1 5
Advertisements High School 8 4.75 .463 .164 4.36 5.14 4 5
create brand UG 66 4.26 .882 .109 4.04 4.47 1 5
awareness PG 75 4.32 .756 .087 4.15 4.49 2 5
Professional 16 4.56 .727 .182 4.17 4.95 3 5
Degree
Total 165 4.34 .800 .062 4.22 4.46 1 5
Advertisement High School 8 3.88 1.356 .479 2.74 5.01 1 5
shows the quality UG 66 3.24 1.138 .140 2.96 3.52 1 5
of the product PG 75 3.11 1.341 .155 2.80 3.42 1 5
Professional 16 3.19 1.601 .400 2.33 4.04 1 5
Degree
Total 165 3.21 1.290 .100 3.01 3.40 1 5
You buy a High School 8 4.00 1.309 .463 2.91 5.09 2 5
product by UG 66 3.53 1.084 .133 3.26 3.80 1 5
seeing the offer PG 75 3.64 1.074 .124 3.39 3.89 1 5
or discount Professional 16 3.63 1.310 .328 2.93 4.32 1 5
through Degree
You prefer to buy High School 8 3.63 1.188 .420 2.63 4.62 2 5
a product based UG 66 3.35 1.116 .137 3.07 3.62 1 5
on its attractive PG 75 3.32 1.307 .151 3.02 3.62 1 5
advertisement Professional 16 3.81 1.424 .356 3.05 4.57 1 5
Degree
Total 165 3.39 1.238 .096 3.20 3.58 1 5
TV High School 8 3.63 1.188 .420 2.63 4.62 2 5
Advertisements UG 66 3.29 1.019 .125 3.04 3.54 1 5
change your PG 75 3.39 1.150 .133 3.12 3.65 1 5
perception about Professional 16 3.88 1.258 .315 3.20 4.55 1 5
a product Degree
Total 165 3.41 1.115 .087 3.23 3.58 1 5
Advertisements High School 8 4.00 1.069 .378 3.11 4.89 2 5
on television UG 66 4.00 .945 .116 3.77 4.23 1 5
receive more PG 75 4.03 .972 .112 3.80 4.25 1 5
attention than Professional 16 4.25 1.065 .266 3.68 4.82 2 5
those in other Degree
forms of Total 165 4.04 .968 .075 3.89 4.19 1 5
advertising.
Another brand High School 8 3.38 1.302 .460 2.29 4.46 2 5
advertisement UG 66 3.50 .981 .121 3.26 3.74 1 5
influence you to PG 75 3.39 1.138 .131 3.12 3.65 1 5
buy those instead Professional 16 3.63 1.455 .364 2.85 4.40 1 5
of your regular Degree
brand. Total 165 3.45 1.112 .087 3.28 3.63 1 5
Social media High School 8 4.00 1.309 .463 2.91 5.09 2 5
advertisements UG 66 3.80 1.084 .133 3.54 4.07 1 5
attract you to buy PG 75 3.95 .957 .111 3.73 4.17 2 5
a product Professional 16 3.94 1.340 .335 3.22 4.65 1 5
Degree
Total 165 3.89 1.059 .082 3.73 4.05 1 5
The more often High School 8 3.63 1.061 .375 2.74 4.51 2 5
you see an UG 66 3.39 1.188 .146 3.10 3.69 1 5
advertisement of PG 75 3.17 1.288 .149 2.88 3.47 1 5
a product, the Professional 16 3.63 1.500 .375 2.83 4.42 1 5
more likely you Degree
are to purchase it Total 165 3.33 1.260 .098 3.13 3.52 1 5
Customers High School 8 3.50 1.069 .378 2.61 4.39 2 5
benefit from UG 66 3.65 1.088 .134 3.38 3.92 1 5
advertising PG 75 3.77 1.085 .125 3.52 4.02 1 5
because it Professional 16 4.00 1.155 .289 3.38 4.62 1 5
provides Degree
important Total 165 3.73 1.088 .085 3.57 3.90 1 5
information about
goods and
services.
You get annoyed High School 8 4.88 .354 .125 4.58 5.17 4 5
with repeated UG 66 3.97 1.007 .124 3.72 4.22 1 5
advertisements PG 75 4.05 1.077 .124 3.81 4.30 1 5
Professional 16 4.06 1.124 .281 3.46 4.66 1 5
Degree
Total 165 4.06 1.040 .081 3.90 4.22 1 5
Advertisements High School 8 4.13 1.126 .398 3.18 5.07 2 5
make you buy UG 66 3.42 1.096 .135 3.15 3.69 1 5
unnecessary PG 75 3.53 1.288 .149 3.24 3.83 1 5
products Professional 16 4.44 1.094 .273 3.85 5.02 1 5
Degree
Total 165 3.61 1.218 .095 3.42 3.79 1 5
ANOVA
Sum of
You purchase a product Between Groups 12.379 3 4.126 2.123 .099
endorsing it.
Advertisements create Between Groups 2.615 3 .872 1.371 .254
Total 104.994 164
Advertisement shows the Between Groups 4.414 3 1.471 .882 .452
Total 272.994 164
You buy a product by Between Groups 1.706 3 .569 .459 .711
advertisement
You prefer to buy a Between Groups 3.777 3 1.259 .819 .485
other forms of
advertising.
Another brand Between Groups .997 3 .332 .265 .850
Social media Between Groups .873 3 .291 .256 .857
The more often you see Between Groups 4.198 3 1.399 .880 .453
Customers benefit from Between Groups 2.135 3 .712 .596 .618
and services.
Total 177.394 164
Advertisements make Between Groups 15.794 3 5.265 3.724 .013
Advertisementsmakeyoubuyunnecessaryproducts BY @5.Occupation
/MISSING ANALYSIS.
Oneway
Notes
Comments
Filter <none>
Weight <none>
Split File <none>
File
in the analysis.
Syntax ONEWAY
uyingFMCGproducts
yourdecisionmaking
dorsingit
wareness
yoftheproduct
sement
einotherfo
dofyourregu
kelyyouareto
antinforma
Descriptives
95% Confidence
Interval for Mean
You rely on Student 75 3.73 1.031 .119 3.50 3.97 1 5
advertisements for Employe 54 3.85 1.017 .138 3.57 4.13 2 5
buying FMCG d
products Unemplo 14 3.50 1.401 .374 2.69 4.31 1 5
yed
Professio 23 3.70 1.295 .270 3.14 4.26 1 5
nal
Total 166 3.75 1.094 .085 3.58 3.91 1 5
Advertisement is Student 75 3.64 1.098 .127 3.39 3.89 1 5
necessary for your Employe 54 3.59 1.055 .144 3.30 3.88 1 5
decision making d
Unemplo 14 3.50 .941 .251 2.96 4.04 2 5
yed
Professio 23 3.70 1.295 .270 3.14 4.26 1 5
nal
Total 166 3.62 1.093 .085 3.45 3.79 1 5
You purchase a Student 75 2.44 1.378 .159 2.12 2.76 1 5
product just Employe 54 2.54 1.397 .190 2.16 2.92 1 5
because your d
favorite celebrity is Unemplo 14 2.29 1.437 .384 1.46 3.12 1 5
endorsing it. yed
Professio 23 2.70 1.550 .323 2.03 3.37 1 5
nal
Total 166 2.49 1.405 .109 2.28 2.71 1 5
Advertisements Student 75 4.32 .918 .106 4.11 4.53 1 5
create brand Employe 54 4.33 .673 .092 4.15 4.52 3 5
awareness d
Unemplo 14 4.14 .770 .206 3.70 4.59 3 5
yed
Professio 23 4.57 .662 .138 4.28 4.85 3 5
nal
Total 166 4.34 .799 .062 4.22 4.47 1 5
Advertisement Student 75 3.35 1.168 .135 3.08 3.62 1 5
shows the quality Employe 54 3.20 1.279 .174 2.85 3.55 1 5
of the product d
Unemplo 14 2.64 1.216 .325 1.94 3.34 1 5
yed
Professio 23 3.13 1.660 .346 2.41 3.85 1 5
nal
Total 166 3.21 1.288 .100 3.01 3.41 1 5
You buy a product Student 75 3.67 1.070 .124 3.42 3.91 1 5
by seeing the offer Employe 54 3.57 1.109 .151 3.27 3.88 1 5
or discount d
through Unemplo 14 3.57 .938 .251 3.03 4.11 2 5
advertisement yed
Professio 23 3.57 1.343 .280 2.98 4.15 1 5
nal
Total 166 3.61 1.105 .086 3.45 3.78 1 5
You prefer to buy Student 75 3.45 1.142 .132 3.19 3.72 1 5
a product based Employe 54 3.31 1.271 .173 2.97 3.66 1 5
on its attractive d
advertisement Unemplo 14 3.14 .949 .254 2.59 3.69 2 5
yed
Professio 23 3.57 1.590 .332 2.88 4.25 1 5
nal
Total 166 3.40 1.235 .096 3.21 3.59 1 5
TV Student 75 3.47 1.031 .119 3.23 3.70 1 5
Advertisements Employe 54 3.28 1.156 .157 2.96 3.59 1 5
change your d
perception about a Unemplo 14 3.29 1.139 .304 2.63 3.94 1 5
product yed
Professio 23 3.65 1.301 .271 3.09 4.21 1 5
nal
Total 166 3.42 1.118 .087 3.24 3.59 1 5
Advertisements on Student 75 3.93 .991 .114 3.71 4.16 1 5
television receive Employe 54 4.15 .899 .122 3.90 4.39 2 5
more attention d
than those in other Unemplo 14 3.71 1.069 .286 3.10 4.33 1 5
forms of yed
advertising. Professio 23 4.35 .935 .195 3.94 4.75 2 5
nal
Total 166 4.04 .968 .075 3.89 4.19 1 5
Another brand Student 75 3.45 1.056 .122 3.21 3.70 1 5
advertisement Employe 54 3.59 1.019 .139 3.31 3.87 1 5
influence you to d
buy those instead Unemplo 14 3.21 1.122 .300 2.57 3.86 1 5
of your regular yed
brand. Professio 23 3.35 1.496 .312 2.70 3.99 1 5
nal
Total 166 3.46 1.115 .087 3.29 3.63 1 5
Social media Student 75 4.07 .935 .108 3.85 4.28 1 5
advertisements Employe 54 3.81 1.117 .152 3.51 4.12 1 5
attract you to buy d
a product Unemplo 14 3.50 .855 .228 3.01 3.99 2 5
yed
Professio 23 3.78 1.347 .281 3.20 4.37 1 5
nal
Total 166 3.90 1.060 .082 3.74 4.06 1 5
The more often Student 75 3.43 1.199 .138 3.15 3.70 1 5
you see an Employe 54 3.31 1.271 .173 2.97 3.66 1 5
advertisement of a d
product, the more Unemplo 14 3.29 1.069 .286 2.67 3.90 2 5
likely you are to yed
purchase it Professio 23 3.13 1.576 .329 2.45 3.81 1 5
nal
Total 166 3.34 1.263 .098 3.14 3.53 1 5
Customers benefit Student 75 3.60 1.040 .120 3.36 3.84 1 5
from advertising Employe 54 3.83 1.023 .139 3.55 4.11 2 5
because it d
provides important Unemplo 14 3.50 1.345 .359 2.72 4.28 1 5
information about yed
goods and Professio 23 4.13 1.180 .246 3.62 4.64 1 5
services. nal
Total 166 3.74 1.090 .085 3.57 3.91 1 5
You get annoyed Student 75 4.20 1.013 .117 3.97 4.43 1 5
with repeated Employe 54 3.87 1.029 .140 3.59 4.15 1 5
advertisements d
Unemplo 14 4.00 1.109 .296 3.36 4.64 2 5
yed
Professio 23 4.13 1.100 .229 3.65 4.61 1 5
nal
Total 166 4.07 1.039 .081 3.91 4.23 1 5
Advertisements Student 75 3.51 1.190 .137 3.23 3.78 1 5
make you buy Employe 54 3.76 1.273 .173 3.41 4.11 1 5
unnecessary d
products Unemplo 14 2.93 1.141 .305 2.27 3.59 1 5
yed
Professio 23 4.04 1.065 .222 3.58 4.50 1 5
nal
Total 166 3.61 1.219 .095 3.43 3.80 1 5
ANOVA
Sum of
You rely on Between Groups 1.522 3 .507 .420 .739
Advertisement is Between Groups .404 3 .135 .111 .954
You purchase a product Between Groups 1.861 3 .620 .311 .818
endorsing it.
Total 105.428 165
Total 273.620 165
You buy a product by Between Groups .374 3 .125 .101 .960
advertisement
You prefer to buy a Between Groups 2.158 3 .719 .467 .706
TV Advertisements Between Groups 2.745 3 .915 .728 .537
Advertisements on Between Groups 5.149 3 1.716 1.859 .139
other forms of
advertising.
Another brand Between Groups 2.085 3 .695 .554 .646
The more often you see Between Groups 1.648 3 .549 .340 .796
and services.
Total 178.271 165
@6.MonthlyIncome
/MISSING ANALYSIS.
Oneway
Notes
Comments
Filter <none>
Weight <none>
Split File <none>
File
in the analysis.
Syntax ONEWAY
uyingFMCGproducts
yourdecisionmaking
dorsingit
wareness
yoftheproduct
sement
einotherfo
dofyourregu
kelyyouareto
antinforma
Descriptives
95% Confidence
Interval for Mean
You rely on Below 52 3.56 1.162 .161 3.23 3.88 1 5
advertisements for 20000
buying FMCG 20000- 45 3.73 1.156 .172 3.39 4.08 1 5
products 40000
40000- 39 3.87 .951 .152 3.56 4.18 2 5
60000
Above 30 3.93 1.048 .191 3.54 4.32 1 5
60000
Total 166 3.75 1.094 .085 3.58 3.91 1 5
Advertisement is Below 52 3.50 1.038 .144 3.21 3.79 1 5
necessary for your 20000
decision making 20000- 45 3.36 1.300 .194 2.97 3.75 1 5
40000
40000- 39 3.97 .903 .145 3.68 4.27 2 5
60000
Above 30 3.77 .971 .177 3.40 4.13 1 5
60000
Total 166 3.62 1.093 .085 3.45 3.79 1 5
You purchase a Below 52 2.63 1.482 .206 2.22 3.05 1 5
product just 20000
because your 20000- 45 2.09 1.379 .206 1.67 2.50 1 5
favorite celebrity is 40000
endorsing it. 40000- 39 2.67 1.402 .224 2.21 3.12 1 5
60000
Above 30 2.63 1.245 .227 2.17 3.10 1 5
60000
Total 166 2.49 1.405 .109 2.28 2.71 1 5
Advertisements Below 52 4.19 1.030 .143 3.91 4.48 1 5
create brand 20000
awareness 20000- 45 4.38 .684 .102 4.17 4.58 2 5
40000
40000- 39 4.49 .601 .096 4.29 4.68 3 5
60000
Above 30 4.37 .718 .131 4.10 4.63 3 5
60000
Total 166 4.34 .799 .062 4.22 4.47 1 5
Advertisement Below 52 3.37 1.268 .176 3.01 3.72 1 5
shows the quality 20000
of the product 20000- 45 2.89 1.385 .207 2.47 3.31 1 5
40000
40000- 39 3.36 1.246 .199 2.96 3.76 1 5
60000
Above 30 3.23 1.194 .218 2.79 3.68 1 5
60000
Total 166 3.21 1.288 .100 3.01 3.41 1 5
You buy a product Below 52 3.42 1.258 .174 3.07 3.77 1 5
by seeing the offer 20000
or discount 20000- 45 3.82 .912 .136 3.55 4.10 1 5
through 40000
advertisement 40000- 39 3.67 1.060 .170 3.32 4.01 1 5
60000
Above 30 3.57 1.135 .207 3.14 3.99 1 5
60000
Total 166 3.61 1.105 .086 3.45 3.78 1 5
You prefer to buy Below 52 3.38 1.191 .165 3.05 3.72 1 5
a product based 20000
on its attractive 20000- 45 3.18 1.248 .186 2.80 3.55 1 5
advertisement 40000
40000- 39 3.62 1.290 .207 3.20 4.03 1 5
60000
Above 30 3.47 1.224 .224 3.01 3.92 1 5
60000
Total 166 3.40 1.235 .096 3.21 3.59 1 5
TV Below 52 3.42 1.016 .141 3.14 3.71 1 5
Advertisements 20000
change your 20000- 45 3.16 1.186 .177 2.80 3.51 1 5
perception about 40000
a product 40000- 39 3.62 1.138 .182 3.25 3.98 1 5
60000
Above 30 3.53 1.137 .208 3.11 3.96 1 5
60000
Total 166 3.42 1.118 .087 3.24 3.59 1 5
Advertisements Below 52 3.90 .995 .138 3.63 4.18 1 5
on television 20000
receive more 20000- 45 3.98 .988 .147 3.68 4.27 1 5
attention than 40000
those in other 40000- 39 4.23 .986 .158 3.91 4.55 2 5
forms of 60000
advertising. Above 30 4.13 .860 .157 3.81 4.45 2 5
60000
Total 166 4.04 .968 .075 3.89 4.19 1 5
Another brand Below 52 3.46 1.146 .159 3.14 3.78 1 5
advertisement 20000
influence you to 20000- 45 3.13 1.179 .176 2.78 3.49 1 5
buy those instead 40000
of your regular 40000- 39 3.69 .977 .157 3.38 4.01 1 5
brand. 60000
Above 30 3.67 1.061 .194 3.27 4.06 1 5
60000
Total 166 3.46 1.115 .087 3.29 3.63 1 5
Social media Below 52 3.81 1.172 .163 3.48 4.13 1 5
advertisements 20000
attract you to buy 20000- 45 3.78 1.085 .162 3.45 4.10 1 5
a product 40000
40000- 39 4.15 .745 .119 3.91 4.40 2 5
60000
Above 30 3.90 1.155 .211 3.47 4.33 1 5
60000
Total 166 3.90 1.060 .082 3.74 4.06 1 5
The more often Below 52 3.46 1.196 .166 3.13 3.79 1 5
you see an 20000
advertisement of a 20000- 45 3.18 1.319 .197 2.78 3.57 1 5
product, the more 40000
likely you are to 40000- 39 3.21 1.218 .195 2.81 3.60 1 5
purchase it 60000
Above 30 3.53 1.358 .248 3.03 4.04 1 5
60000
Total 166 3.34 1.263 .098 3.14 3.53 1 5
Customers benefit Below 52 3.44 1.162 .161 3.12 3.77 1 5
from advertising 20000
because it 20000- 45 3.71 1.180 .176 3.36 4.07 1 5
provides important 40000
information about 40000- 39 3.85 1.014 .162 3.52 4.17 2 5
goods and 60000
services. Above 30 4.17 .747 .136 3.89 4.45 3 5
60000
Total 166 3.74 1.090 .085 3.57 3.91 1 5
You get annoyed Below 52 3.88 1.114 .155 3.57 4.19 1 5
with repeated 20000
advertisements 20000- 45 4.18 1.072 .160 3.86 4.50 1 5
40000
40000- 39 4.10 .940 .151 3.80 4.41 2 5
60000
Above 30 4.17 .986 .180 3.80 4.53 1 5
60000
Total 166 4.07 1.039 .081 3.91 4.23 1 5
Advertisements Below 52 3.52 1.163 .161 3.20 3.84 1 5
make you buy 20000
unnecessary 20000- 45 3.69 1.294 .193 3.30 4.08 1 5
products 40000
40000- 39 3.46 1.211 .194 3.07 3.85 1 5
60000
Above 30 3.87 1.224 .224 3.41 4.32 1 5
60000
Total 166 3.61 1.219 .095 3.43 3.80 1 5
ANOVA
Sum of
You rely on Between Groups 3.521 3 1.174 .981 .403
endorsing it.
Advertisements create Between Groups 2.063 3 .688 1.078 .360
Total 105.428 165
Total 273.620 165
You buy a product by Between Groups 4.022 3 1.341 1.101 .351
advertisement
You prefer to buy a Between Groups 4.176 3 1.392 .911 .437
Advertisements on Between Groups 2.818 3 .939 1.002 .394
other forms of
advertising.
Another brand Between Groups 8.186 3 2.729 2.243 .085
The more often you see Between Groups 3.782 3 1.261 .788 .502
and services.
You get annoyed with Between Groups 2.629 3 .876 .808 .491
Total 178.271 165
Advertisements make Between Groups 3.541 3 1.180 .791 .501
@7.Typeoffamily
/MISSING ANALYSIS.
Oneway
Notes
Comments
Filter <none>
Weight <none>
Split File <none>
File
in the analysis.
Syntax ONEWAY
uyingFMCGproducts
yourdecisionmaking
dorsingit
wareness
yoftheproduct
sement
einotherfo
dofyourregu
kelyyouareto
antinforma
Descriptives
95% Confidence
Interval for Mean
You rely on Nucle 128 3.77 1.021 .090 3.59 3.95 1 5
advertisements for ar
buying FMCG Joint 38 3.66 1.321 .214 3.22 4.09 1 5
products Total 166 3.75 1.094 .085 3.58 3.91 1 5
Advertisement is Nucle 128 3.70 1.069 .094 3.51 3.88 1 5
necessary for your ar
decision making Joint 38 3.37 1.149 .186 2.99 3.75 1 5
Total 166 3.62 1.093 .085 3.45 3.79 1 5
You purchase a Nucle 128 2.41 1.360 .120 2.18 2.65 1 5
product just ar
because your Joint 38 2.76 1.532 .249 2.26 3.27 1 5
favorite celebrity is Total 166 2.49 1.405 .109 2.28 2.71 1 5
endorsing it.
Advertisements Nucle 128 4.41 .727 .064 4.29 4.54 2 5
create brand ar
awareness Joint 38 4.11 .981 .159 3.78 4.43 1 5
Total 166 4.34 .799 .062 4.22 4.47 1 5
Advertisement Nucle 128 3.20 1.306 .115 2.97 3.43 1 5
shows the quality ar
of the product Joint 38 3.24 1.240 .201 2.83 3.64 1 5
Total 166 3.21 1.288 .100 3.01 3.41 1 5
You buy a product Nucle 128 3.64 1.055 .093 3.46 3.83 1 5
by seeing the offer ar
or discount through Joint 38 3.53 1.268 .206 3.11 3.94 1 5
You prefer to buy a Nucle 128 3.39 1.199 .106 3.18 3.60 1 5
product based on ar
its attractive Joint 38 3.42 1.368 .222 2.97 3.87 1 5
TV Advertisements Nucle 128 3.34 1.097 .097 3.15 3.54 1 5
change your ar
perception about a Joint 38 3.66 1.169 .190 3.27 4.04 1 5
product Total 166 3.42 1.118 .087 3.24 3.59 1 5
Advertisements on Nucle 128 4.04 .926 .082 3.88 4.20 1 5
television receive ar
more attention than Joint 38 4.05 1.114 .181 3.69 4.42 1 5
those in other Total 166 4.04 .968 .075 3.89 4.19 1 5
forms of
advertising.
Another brand Nucle 128 3.43 1.070 .095 3.24 3.62 1 5
advertisement ar
influence you to Joint 38 3.58 1.266 .205 3.16 3.99 1 5
buy those instead Total 166 3.46 1.115 .087 3.29 3.63 1 5
of your regular
brand.
Social media Nucle 128 3.88 1.017 .090 3.71 4.06 1 5
advertisements ar
attract you to buy a Joint 38 3.95 1.207 .196 3.55 4.34 1 5
product Total 166 3.90 1.060 .082 3.74 4.06 1 5
The more often Nucle 128 3.34 1.218 .108 3.12 3.55 1 5
you see an ar
advertisement of a Joint 38 3.34 1.419 .230 2.88 3.81 1 5
product, the more Total 166 3.34 1.263 .098 3.14 3.53 1 5
likely you are to
purchase it
Customers benefit Nucle 128 3.72 1.094 .097 3.53 3.91 1 5
from advertising ar
because it provides Joint 38 3.82 1.087 .176 3.46 4.17 1 5
important Total 166 3.74 1.090 .085 3.57 3.91 1 5
information about
goods and
services.
You get annoyed Nucle 128 4.09 1.015 .090 3.92 4.27 1 5
with repeated ar
advertisements Joint 38 3.97 1.127 .183 3.60 4.34 1 5
Total 166 4.07 1.039 .081 3.91 4.23 1 5
Advertisements Nucle 128 3.58 1.181 .104 3.37 3.78 1 5
make you buy ar
unnecessary Joint 38 3.74 1.349 .219 3.29 4.18 1 5
products Total 166 3.61 1.219 .095 3.43 3.80 1 5
ANOVA
Sum of
You rely on Between Groups .391 1 .391 .326 .569
endorsing it.
Advertisements create Between Groups 2.794 1 2.794 4.465 .036
Total 105.428 165
Advertisement shows the Between Groups .033 1 .033 .020 .888
Total 273.620 165
advertisement
You prefer to buy a Between Groups .027 1 .027 .018 .894
other forms of
advertising.
The more often you see Between Groups .001 1 .001 .001 .979
and services.
Total 178.271 165
@8.Numberofmembersinyourfamily
/MISSING ANALYSIS.
Oneway
Notes
Comments
Filter <none>
Weight <none>
Split File <none>
File
in the analysis.
Syntax ONEWAY
uyingFMCGproducts
yourdecisionmaking
dorsingit
wareness
yoftheproduct
sement
einotherfo
dofyourregu
kelyyouareto
antinforma
Descriptives
95% Confidence
Interval for Mean
You rely on 2 members 9 3.33 1.000 .333 2.56 4.10 2 5
advertisements 3 members 34 3.68 1.065 .183 3.30 4.05 1 5
for buying FMCG 4 members 81 3.81 1.085 .121 3.57 4.05 1 5
products more than 4 42 3.76 1.165 .180 3.40 4.12 1 5
members
Total 166 3.75 1.094 .085 3.58 3.91 1 5
Advertisement is 2 members 9 3.56 .882 .294 2.88 4.23 2 5
necessary for 3 members 34 3.47 1.212 .208 3.05 3.89 1 5
your decision 4 members 81 3.68 1.138 .126 3.43 3.93 1 5
making more than 4 42 3.64 .958 .148 3.34 3.94 1 5
members
Total 166 3.62 1.093 .085 3.45 3.79 1 5
You purchase a 2 members 9 2.22 1.302 .434 1.22 3.22 1 5
product just 3 members 34 2.29 1.360 .233 1.82 2.77 1 5
because your 4 members 81 2.57 1.466 .163 2.24 2.89 1 5
favorite celebrity more than 4 42 2.57 1.364 .210 2.15 3.00 1 5
is endorsing it. members
Total 166 2.49 1.405 .109 2.28 2.71 1 5
Advertisements 2 members 9 4.11 .928 .309 3.40 4.82 3 5
create brand 3 members 34 4.47 .662 .114 4.24 4.70 3 5
awareness 4 members 81 4.37 .828 .092 4.19 4.55 2 5
more than 4 42 4.24 .821 .127 3.98 4.49 1 5
members
Total 166 4.34 .799 .062 4.22 4.47 1 5
Advertisement 2 members 9 3.22 .972 .324 2.48 3.97 2 5
shows the quality 3 members 34 2.97 1.218 .209 2.55 3.40 1 5
of the product 4 members 81 3.28 1.381 .153 2.98 3.59 1 5
more than 4 42 3.26 1.231 .190 2.88 3.65 1 5
members
Total 166 3.21 1.288 .100 3.01 3.41 1 5
You buy a 2 members 9 3.33 .866 .289 2.67 4.00 2 4
product by 3 members 34 3.50 1.080 .185 3.12 3.88 1 5
seeing the offer 4 members 81 3.68 1.138 .126 3.43 3.93 1 5
or discount more than 4 42 3.64 1.122 .173 3.29 3.99 1 5
through members
You prefer to buy 2 members 9 3.00 1.000 .333 2.23 3.77 2 4
a product based 3 members 34 3.29 1.360 .233 2.82 3.77 1 5
on its attractive 4 members 81 3.44 1.194 .133 3.18 3.71 1 5
advertisement more than 4 42 3.48 1.273 .196 3.08 3.87 1 5
members
Total 166 3.40 1.235 .096 3.21 3.59 1 5
TV 2 members 9 2.56 1.014 .338 1.78 3.33 1 4
Advertisements 3 members 34 3.21 1.250 .214 2.77 3.64 1 5
change your 4 members 81 3.49 1.014 .113 3.27 3.72 1 5
perception about more than 4 42 3.62 1.147 .177 3.26 3.98 1 5
a product members
Total 166 3.42 1.118 .087 3.24 3.59 1 5
on television 3 members 34 3.97 1.029 .177 3.61 4.33 2 5
receive more 4 members 81 4.14 .848 .094 3.95 4.32 1 5
attention than more than 4 42 4.05 1.081 .167 3.71 4.38 1 5
those in other members
forms of Total 166 4.04 .968 .075 3.89 4.19 1 5
advertising.
Another brand 2 members 9 3.56 .726 .242 3.00 4.11 2 4
advertisement 3 members 34 3.26 1.163 .199 2.86 3.67 1 5
influence you to 4 members 81 3.49 1.119 .124 3.25 3.74 1 5
buy those more than 4 42 3.55 1.152 .178 3.19 3.91 1 5
instead of your members
regular brand. Total 166 3.46 1.115 .087 3.29 3.63 1 5
Social media 2 members 9 3.44 1.236 .412 2.49 4.39 1 5
advertisements 3 members 34 3.76 .987 .169 3.42 4.11 1 5
attract you to buy 4 members 81 3.94 1.041 .116 3.71 4.17 1 5
a product more than 4 42 4.02 1.115 .172 3.68 4.37 1 5
members
Total 166 3.90 1.060 .082 3.74 4.06 1 5
The more often 2 members 9 2.89 1.269 .423 1.91 3.86 1 5
you see an 3 members 34 3.09 1.055 .181 2.72 3.46 1 5
advertisement of 4 members 81 3.44 1.294 .144 3.16 3.73 1 5
a product, the more than 4 42 3.43 1.346 .208 3.01 3.85 1 5
more likely you members
are to purchase it Total 166 3.34 1.263 .098 3.14 3.53 1 5
Customers 2 members 9 3.78 .833 .278 3.14 4.42 3 5
benefit from 3 members 34 3.65 .981 .168 3.30 3.99 1 5
advertising 4 members 81 3.77 1.165 .129 3.51 4.02 1 5
because it more than 4 42 3.76 1.100 .170 3.42 4.10 1 5
provides members
important Total 166 3.74 1.090 .085 3.57 3.91 1 5
information about
goods and
services.
You get annoyed 2 members 9 3.78 1.093 .364 2.94 4.62 2 5
with repeated 3 members 34 4.09 1.055 .181 3.72 4.46 2 5
advertisements 4 members 81 4.09 1.002 .111 3.86 4.31 1 5
more than 4 42 4.07 1.113 .172 3.72 4.42 1 5
members
Total 166 4.07 1.039 .081 3.91 4.23 1 5
make you buy 3 members 34 3.29 1.244 .213 2.86 3.73 1 5
unnecessary 4 members 81 3.62 1.210 .134 3.35 3.88 1 5
products more than 4 42 3.93 1.197 .185 3.56 4.30 1 5
members
Total 166 3.61 1.219 .095 3.43 3.80 1 5
ANOVA
Sum of
You purchase a product Between Groups 2.717 3 .906 .455 .714
endorsing it.
Total 105.428 165
Advertisement shows the Between Groups 2.506 3 .835 .499 .683
Total 273.620 165
You buy a product by Between Groups 1.528 3 .509 .413 .744
advertisement
You prefer to buy a Between Groups 2.224 3 .741 .481 .696
Advertisements on Between Groups 4.101 3 1.367 1.470 .225
other forms of
advertising.
Another brand Between Groups 1.792 3 .597 .475 .700
Social media Between Groups 3.252 3 1.084 .965 .411
The more often you see Between Groups 5.199 3 1.733 1.088 .356
and services.
Total 178.271 165
Advertisementsmakeyoubuyunnecessaryproducts BY @9.Locality
/MISSING ANALYSIS.
Oneway
Notes
Comments
Filter <none>
Weight <none>
Split File <none>
File
in the analysis.
Syntax ONEWAY
uyingFMCGproducts
yourdecisionmaking
dorsingit
wareness
yoftheproduct
sement
einotherfo
dofyourregu
kelyyouareto
antinforma
Descriptives
95% Confidence
Interval for Mean
You rely on Rural 19 3.74 .872 .200 3.32 4.16 2 5
advertisements for Semi 35 3.91 1.067 .180 3.55 4.28 2 5
buying FMCG Urban
products Urban 112 3.70 1.138 .108 3.48 3.91 1 5
Total 166 3.75 1.094 .085 3.58 3.91 1 5
Advertisement is Rural 19 3.95 .848 .195 3.54 4.36 2 5
necessary for your Semi 35 3.71 1.073 .181 3.35 4.08 1 5
decision making Urban
Urban 112 3.54 1.130 .107 3.32 3.75 1 5
Total 166 3.62 1.093 .085 3.45 3.79 1 5
You purchase a Rural 19 2.89 1.150 .264 2.34 3.45 1 4
product just Semi 35 2.37 1.352 .229 1.91 2.84 1 5
because your Urban
favorite celebrity is Urban 112 2.46 1.458 .138 2.19 2.74 1 5
endorsing it. Total 166 2.49 1.405 .109 2.28 2.71 1 5
Advertisements Rural 19 3.95 .524 .120 3.69 4.20 3 5
create brand Semi 35 4.20 .964 .163 3.87 4.53 1 5
awareness Urban
Urban 112 4.46 .758 .072 4.31 4.60 2 5
Total 166 4.34 .799 .062 4.22 4.47 1 5
Advertisement Rural 19 3.47 1.020 .234 2.98 3.97 2 5
shows the quality Semi 35 3.51 1.173 .198 3.11 3.92 1 5
of the product Urban
Urban 112 3.07 1.347 .127 2.82 3.32 1 5
Total 166 3.21 1.288 .100 3.01 3.41 1 5
You buy a product Rural 19 3.68 1.204 .276 3.10 4.26 1 5
by seeing the offer Semi 35 3.66 1.083 .183 3.29 4.03 1 5
or discount Urban
through Urban 112 3.59 1.103 .104 3.38 3.80 1 5
You prefer to buy Rural 19 3.74 .991 .227 3.26 4.21 2 5
a product based Semi 35 3.66 1.162 .196 3.26 4.06 1 5
on its attractive Urban
advertisement Urban 112 3.26 1.279 .121 3.02 3.50 1 5
Total 166 3.40 1.235 .096 3.21 3.59 1 5
TV Rural 19 3.47 .964 .221 3.01 3.94 1 5
Advertisements Semi 35 3.43 1.037 .175 3.07 3.78 2 5
change your Urban
perception about a Urban 112 3.40 1.174 .111 3.18 3.62 1 5
product Total 166 3.42 1.118 .087 3.24 3.59 1 5
Advertisements on Rural 19 4.11 .567 .130 3.83 4.38 3 5
television receive Semi 35 4.14 1.089 .184 3.77 4.52 1 5
more attention Urban
than those in other Urban 112 4.00 .986 .093 3.82 4.18 1 5
forms of Total 166 4.04 .968 .075 3.89 4.19 1 5
advertising.
Another brand Rural 19 3.37 1.065 .244 2.86 3.88 2 5
advertisement Semi 35 3.57 1.119 .189 3.19 3.96 1 5
influence you to Urban
buy those instead Urban 112 3.45 1.130 .107 3.23 3.66 1 5
of your regular Total 166 3.46 1.115 .087 3.29 3.63 1 5
brand.
Social media Rural 19 3.79 1.032 .237 3.29 4.29 2 5
advertisements Semi 35 4.03 1.098 .186 3.65 4.41 1 5
attract you to buy Urban
a product Urban 112 3.88 1.058 .100 3.68 4.07 1 5
Total 166 3.90 1.060 .082 3.74 4.06 1 5
The more often Rural 19 3.42 1.170 .268 2.86 3.98 1 5
you see an Semi 35 3.20 1.302 .220 2.75 3.65 1 5
advertisement of a Urban
product, the more Urban 112 3.37 1.273 .120 3.13 3.60 1 5
likely you are to Total 166 3.34 1.263 .098 3.14 3.53 1 5
purchase it
Customers benefit Rural 19 3.63 .895 .205 3.20 4.06 2 5
from advertising Semi 35 3.89 1.078 .182 3.52 4.26 1 5
because it Urban
provides important Urban 112 3.71 1.126 .106 3.50 3.93 1 5
information about Total 166 3.74 1.090 .085 3.57 3.91 1 5
goods and
services.
You get annoyed Rural 19 3.79 1.134 .260 3.24 4.34 2 5
with repeated Semi 35 4.23 .877 .148 3.93 4.53 2 5
advertisements Urban
Urban 112 4.06 1.068 .101 3.86 4.26 1 5
Total 166 4.07 1.039 .081 3.91 4.23 1 5
Advertisements Rural 19 3.47 1.264 .290 2.86 4.08 1 5
make you buy Semi 35 3.63 1.190 .201 3.22 4.04 1 5
unnecessary Urban
products Urban 112 3.63 1.230 .116 3.40 3.86 1 5
Total 166 3.61 1.219 .095 3.43 3.80 1 5
ANOVA
Sum of
You purchase a product Between Groups 3.676 2 1.838 .931 .396
endorsing it.
Advertisements create Between Groups 5.104 2 2.552 4.146 .018
Total 105.428 165
Total 273.620 165
advertisement
You prefer to buy a Between Groups 6.698 2 3.349 2.228 .111
TV Advertisements Between Groups .091 2 .046 .036 .965
other forms of
advertising.
The more often you see Between Groups .886 2 .443 .275 .760
Customers benefit from Between Groups 1.040 2 .520 .435 .648
and services.
Total 178.271 165

Market 4

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Market 4

Uploaded by

Copyright:

Available Formats

FREQUENCIES VARIABLES=@1.Name @2.Gender @3.Age @4.

8. Number of members in your family

10. Which FMCG brand do you prefer the most?

If you hear the name of a brand through advertisement what do

On which media of advertising do you get influenced most for FMCG

You rely on advertisements for buying FMCG products

Advertisement is necessary for your decision making

You purchase a product just because your favorite celebrity

Advertisements create brand awareness

Advertisement shows the quality of the product

You buy a product by seeing the offer or discount through

You prefer to buy a product based on its attractive

TV Advertisements change your perception about a product

Advertisements on television receive more attention than

Another brand advertisement influence you to buy those

Social media advertisements attract you to buy a product

Customers benefit from advertising because it provides

You get annoyed with repeated advertisements

Advertisements make you buy unnecessary products

Ho : There is no significance difference in the perception towards various advertising factors

(Based on the mean value given in the Descriptive table).

You might also like