1. To seek out the effects of advertisement on consumer brand preference.

2. To identify the impact of celebrities in adverts on consumer brand preference

3. To identify the influence of advertisement on established or perceived quality this can change brand
Preference.
1. Examining the influence of Information in the Advertisement in deciding consumer brand preference
2. Identifying the influence of Communication in the Advertisement in deciding consumer brand
preference
3. Understanding the influence of Comprehension of the Advertisement in deciding consumer brand
preference

1. To develop and understanding the concept of an advertisement’s importance in consumer’s mind.

2. How much advertisement can influence on consumer’s mind to stimulate their behavior towards the
buying decisions for FMCG’s.

3. To explain those factors that play vital role in developing consumer’s preference and their choices
(selection of product).

1. To study, the impact of advertising on consumer‟s brand awareness.

2. To study, relationship between brand awareness and its impact on consumers preferences.
3. To study, brand awareness in different demographic groups and their final preference and choice.
4. To study, the impact of other factors in brand preference of readymade garments.
5. To study, the state of switching and the impact of advertising on brand switching of advertising.
1. To analyze the consumer buying behavior

2. To examine the effect of advertisement in consumer buying decisions

1. examine the influence of advertising on consumer buying behaviours

2. determine the influence of age on advertising

3. make recommendation for further improvement in advertising and brand management so as

to assist Cadbury Nigeria PLC in particular and other firms in the Food and Beverage industry in
general in their marketing efforts to increase their market shares
1. To study the impact of T.V. Advertising on women consumers buying behavior

2. To study the marketing of FMCG products of Chandrapur city

3. To examine women consumers buying behavior with respect to selected FMCG products in

Chandrapur city

4. To study women customer purchasing power towards FMCG products i.e., monthly

expenditure

5. To study advertising strategy of FMCG products

1. To determine the effect of packaging graphics and color on consumers buying

behavior in Karachi.

2.
Karachi.
To determine the effect of packaging size and shape on consumers buying behavior in

3. To determine the effect of product information written on packaging on consumers

buying behavior in Karachi.

4. Karachi.
To determine the effect of packaging material on consumers buying behavior in

1. To understand the concept of FMCG industry in India.

2. To define Source of information for brand selection by different age group
3. To examine the factors influencing the brand choice of various detergent powder.
4. To experimenting the role of the brand in change of consumer behavior