Porter's Five Forces

Porter's Five Forces model helps determine an industry's strengths and weaknesses by identifying and
analyzing five competitive forces that influence it.

New Entrants as a Threat:

New entrants pose a minimal danger to BSRM since the iron and steel business requires a significant
amount of investment. Entering such a sector requires a significant amount of liquid cash, since the cost
of developing industrial structures and manufacturing equipment is relatively expensive. Furthermore,
given BSRM's value offer and how they maintain the standard quality of their goods, the operational
costs are considerable. It would be tough for newcomers to earn a living in this market.

Porter's Five Forces Analysis Porter's Five Factors model may assist validate an industry's flaws and
strengths by determining and analyzing competitive forces that shape each trade. There are several
degrees of profitability and attractiveness that may be identified.

1. Threats from New Entrants: Markets with high returns will attract new enterprises, resulting in a slew
of new rivals. Benefits for all other companies in the corporation will drop in the long term. Steel is a
venture-specific business segment in which BSRM, possibly the most established firm, has recently
invested a significant amount of money. Its corporate social responsibility has risen to an acceptable
level in the eyes of the Bangladesh government. Brands such as BSRM Xtreme 500W, BSRM Grade-75
Wires, BSRM Angles, and BSRM Spring Steel Flats are shown, successfully separating things from those
of newcomers to the steel market. In this manner, this company benefits from a premium for
establishing its own standard in the steel sector.

2. Threat of Substitutes: Aluminum, plastic, and composites have recently displaced steel in a variety of
applications (to a decent degree). In this role, one of the most important markets for BSRM, namely
treated steel, is threatened by new replacements. RCC channels are now used to build large distance
across water funnels, railroad sleepers are replaced by RCC sleepers, PVC pipes are used instead of small
width funnels, and local water tanks are also replaced by PVC tanks.

3. Buyers' Bargaining Power: Major steel-using industries such as gas, oil, and automobiles, as well as
shipping, consumer power, and durable goods, profit from strong bartering power and get savvy
arrangements and offers from BSRM.

4. Supplier Bargaining Power: BHP Billiton, CVRD, and Rio Tinto are the three global mining behemoths
that provide about 66 percent of the ready iron material to steel mills and have a massive bartering
power. To avoid excessive levels of buyer dealing intensity, BSRM has invested heavily in the 'In reverse
Integration' technology.
5. Competitor Rivalry: The intensity of the business is determined by the force of targeted disagreement.
Growth, competition among online and offline organizations, publicizing costs, astounding approach,
and even the perceivability of certain products on a company's website may overestimate concentrated
weights on their competitors. BSRM uses data-driven innovation and advanced manufacturing
technology (AMT) to build and lead their products and services individually, ensuring their integrity is
protected from competitors. The cost, quality, and development of BSRM's items and administrations
are more than sufficient to compete, for example, the BSRM Xtreme 500W of 60 evaluation steel, which
is a consequence of their new innovation and may be charged at a higher rate.

costlier rate and get bigger benefits till competitors follow suit. BSRM is one of the top based on the
four-firm fixation percentage, which includes the piece of the pie as a level of the four largest businesses
in the company. All of the genuine local challengers, including KSRM, Rahim Steel Ltd., PHP, and
Bashundhara, have recently proclaimed massive expansion ambitions for their organizations.

Team and communication

BSRM organized nine Vision & Values Communication Workshops for management category staffs to
communicate upcoming changes in the new organizational structure. Later, similar programs were
arranged for non-management staff of the BSRM Group with the coordination of HR & Admin
departments. A huge number of participants were present in both workshops. In every workshop there
were some top-management representatives present to emphasize the importance and top-most
priority of the upcoming changes in the corporate re-structuring program. Adviser of BSRM Group, Mr.
Moize Hussain and Senior Manager-HR & Admin, Mr. Osman Gani Mazumder conducted all of the
workshops along with consultants

https://bsrm.com/wp-content/uploads/2016/03/Newsletter-3rd-Issue-2010-Eng-1.pdf

Motivation

BSRM utilize Expectancy theory as inspiration procedure in their organization because they fulfill all the
requirement of this theory. As an Employer of Choice, BSRM strives to link its employees with its vision
and values, making them a critical component of company transformation and change success. Talent
acquisition is a meticulous process of recruiting, selection, and strategy that aims to attract skilled
employees who are devoted to the organization's objectives. Individual training requirements are well
defined, understood, and catered to. BSRM Training and Development activities are methodical,
structured, and guarantee that individual training needs are well defined, understood, and catered to.
People's safety is vital, and policies for health, safety, and the environment (HSE) are developed and
enforced to provide a safe working environment for all stakeholders. To maintain leadership continuity
for all critical/significant jobs, a well-designed Succession Planning program is utilized to analyze,
develop, and retain a talent pool. People at BSRM deserve the best, therefore they concentrate on their
Benefit Policy to guarantee that their top performers get perks and allowances that go beyond the
fundamentals. Employees are recognized for their outstanding service, loyalty, ideas, commitment to
the group's vision and values, and contribution to change management via rewards and recognitions.
The accomplishments are shared via the company periodical "Xtreme Talk," so that everyone may
celebrate the people's success.BSRM HR has continued its effort towards employee Learning &
Development to develop the capacity of its Human Resources by continuing its employee training and
skill development program

BSRM HR has continued its effort towards employee Learning & Development to develop the capacity of
its Human Resources. Corporate HR has organized Business English Course with Progress aimed to
develop Communication Skill of Employees and Day Long Training on EMS 14001:2004 facilitated by
Rashid M. Akhter, Lead Consultant – URS highlighting environmental Aspect & Impact analysis. In the
EMS training all Senior Management Employees including Plant Heads Participated. BSRM HR also
organized In-House Training Sessions in its plants as per Annual Training Plan – 2013 aimed to enhance
the capacity of its Human Resources (https://bsrm.com/wp-
content/uploads/2016/03/NewsletterEnglish_October2013-1.pdf)

With the Group's and the company's internal and external legal counsel to understand the
interpretation of laws/regulations considered by the management in their assessment relating to a
material litigation; https://bsrm.com/wp-content/uploads/2020/10/2.-Audited-FS-For-2019-20-BSRM-
LTD.pdf

An employee would be motivated to put in higher amount of effort to perform better on the job. This
would occur at an even rate if he knew what the rewards were going to be. It’s a part of this
theory, the organization has also covered it as well.