University of Dhaka

Faculty of Business Studies

Department of International Business
COURSE OUTLINE

Course ID EIB 516/531

Course Title International Strategic Management

Total credit 3 credits

Lecture Duration 3 hours

Number of Lectures 12 lectures (1 lecture per week)

Examination Two midterms and one final examination

COURSE DESCRIPTION
This course emphasizes on the different strategies for gaining competitive advantage and overcoming obstacles in the
international market. It also covers managing and adapting to change, coping with uncertainty, and moving forward
through better strategic management. Upon successful completion of this course, students will be able to:
 Understand Strategic Management Process
 Identify the Industry Opportunities & Threats
 Develop Distinctive Competencies to gain higher Profitability for a firm.
 Build Competitive Advantage through Functional, Business & Corporate Level Strategies.
 Analyze Industry Environment.

LESSON PLAN

Title of Lecture Discussion Topics/Key Discussion Topics Reference (Book Chapters)

Introduction to Strategic
Management (SM)
Establishing Company
Direction: Developing
Strategic Vision, Setting
Objectives and Crafting
Strategy
Industry and Competitive
Analysis: Analysis of
External Environment
Define strategy ;Common Elements of Successful  Thompson et.al (19Tth
Strategy; A brief History of Strategy; Define Edition ) – chapter 1
strategic management; Identifying Co’s Strategy;  Grant (8th Edition) –
Differences between plan and Strategy; Basic Chapter 1
Framework of Strategy Analysis; Strategic Fit;  Hill & Jones (9th Edition)
Significance of SM ; What is a global strategy;
Strategy as an Emergent Process/ Strategy;
Proactive and Reactive; Risks of SM; Strategic
Planning; Strategic Planning in Practice; Strategic
Leadership; Who is a Strategic Manager? Five
major tasks of strategic managers; The five major
tasks of a strategic Manager
 Strategy as a quest for value  Thompson et.al (19Tth
 Strategy making and Strategy executing Process: Edition ) – Chapter 2
 Grant (8th Edition) –
Chapter 2
 David, F (13th Edition)
–Chapter 2
 Defining an Industry, Strategically relevant  Thompson et.al (19Tth
factors in the macro environment; Opportunity Edition ) – Chapter 3
and Threat  Hill & Jones (9th
 How and What to Assess in Industry/ Macro Edition)
Environmental Factors  Grant (8th Edition) –
 Analyze Industry Life Cycle Chapter 3 & Chapter 8
 Strategic Groups within industries;

Analysis of Internal  How well is the present strategy working;  Thompson et.al (19TH

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Environment:
Evaluating a Co’s
Resources, Capabilities and
Competitiveness:
Building Competitive
Advantage: Through
Functional-Level Strategy
Building Competitive
Advantage: Through
Business-Level Strategy
Corporate Strategy
Corporate Strategy:
Diversification,
Acquisition and Internal
New Venture
Competing in Foreign
Market
TENTATIVE SCHEDULE FOR EXAMINATIONS AND REPORT SUBMISSION
 SWOT Analysis; Distinctive Competency; Edition/18th edition )
Competitive Advantage (CA),Profitability and Chapter 4
Value Creation;  Grant (8th Edition) –
 Value Chain; Chapter 4
 The General Building Blocks of CA;
 Analyzing CA and Profitability; Strategies to
avoid Failure and Sustaining CA
 Achieving Superior Efficiency; Hill & Jones (6th Edition)
 Achieving Superior Quality;
 Achieving Superior Innovation;
 Achieving Superior Responsiveness to
Customers
 What Is Business-Level Strategy?; Thompson et.al (18TH
 Choosing a Generic Business-Level Edition )
Strategy; Grant (8th Ed) –Chapter 7
 Focus Strategies;
 Competitive positioning and Business-
Level Strategy
 What does corporate strategy entails?  Hill & Jones (6th
 What is Horizontal, Integration; Edition)
 Benefits & Costs of Horizontal  Thompson et.al
Integration; (18TH Edition )
 What is Vertical Integration; Chapter 6
 Benefits & Costs of VI  Grant (8th Ed)
 Assessing VI Chapter 11
 Designing Vertical Relationship
 Strategic Outsourcing
 Expanding beyond single industry/ Motives for Thompson et.al (18TH
Diversification Edition )
 Types of Diversification; Grant (8th Ed) Chapter 13
 Increasing profitability through Diversification;
 Competitive Adv from Diversification
 The limits of Diversification;
 Acquisition and Internal New Venture: Entry
strategies
 Implications of International Competition for Hill & Jones (6th Edition)
Industry Analysis Thompson et.al (18TH
 Analyzing Competitive Advantage in an Edition ) Chapter 7
International Context Grant (8th Ed) Chapter 12
 Reasons Behind Expansion to Foreign Market;
 International Vs Global Competition; Factors
influencing Strategies;
 The Locational Advantage
 Strategies for Entry and Competition in Foreign
Market
 Competing Internationally: The Three main
strategic approach
 Competitive Advantage in Foreign Market/ The
Quest for Comp Adv in the International arena;
 Strategic Alliances with Foreign Partners
1ST MID TERM – ON 6TH CLASS
2ND MID TERM- ON 12 TH CLASS
SUBMISSION OF ASSIGNMENT – ON 5TH CLASS
SUBMISSION OF TERM PAPER – ON 11TH CLASS
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 TEXT BOOK(S)
Name of the Author(s) Year of Title of the Books Name of the
Publicatio Publisher
n
Arther A. Thompson Jr & A.J 2017-18 Strategic Management: Concept & Cases. McGraw-Hill Irwin
Strickland III.. 21st Edition.

Charles W.L. Hill & Gareth R. Jones 2004 Strategic Management: An Integrated All India
Approach.6th Edition. Publishers

Grant, M. Robert 2013 Contemporary Strategy Analysis, 8th Edition Willey

REFERENCE BOOKS OR ARTICLES

Name of the Author(s) Year of Title of the Books/Journal/Website Name of the
Publication Publisher/Source
o John A Pearce and Richard B. 2010 Strategic Management; Formulation, Tata McGrawHill
Robinson. Implementation and Control. 10th
Edition.

ASSIGNMENT

TOPIC:
 Critically analyze the mission, vision & strategic approach of a company
In particular, please:
1. Critically analyze the mission and vision of the company. Using the publicly available data, their directors’profile
or statements, annual reports and website. Define the vision of the company and the mission statement.
2. Identify among the four/five strategic approaches which strategic approach the company is following. Analyze
with supporting documents and evidences
3. Identify the industry of the company, it’s market segment, customers and competitors of the company

Important Notes:
1. It is an Individual Task.

SUBMISSION DATE: On 5 TH
CLASS (REPORT WILL NOT BE RECEIVED AFTER THE SUBMISSION DATE)

TERM PAPER

TOPIC:
1. Analyze the strategic environment of a company.

Important Notes:
1. It is an individual task.
2. The objective of this study is to
i. Critically analyze the mission and vision of the company, and indicate to what extent these
statements meet the criteria of a effective mission and vision statements.
ii. Using BCG Matrix & Industry Life Cycle, try to find out the position of each of its SBUs
iii. Analyze the six question that helps to understand the internal environment of the company
iv. Analyze the six question that helps to understand the external environment of the company

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 v. Analyze possible future movement by the company.
vi. Descrive its value chain activities and analyze to what extent it is successful in achieving
consumer surplus (for this you need to survey)
vii. Depending on the overall situation, discuss the corporate, business and functional strategies that
the company has taken and develop reccommendations for improvising those strategies for
competitive advantage.

SUBMISSION DATE:
ON 11TH CLASS (REPORT WILL NOT BE RECEIVED AFTER THE SUBMISSION DATE)

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