Product/market matrix

Market

Families Kids Teenagers young adults

service

Basic content x x x

CHILDREN's
x x x x x
content
Environmental Analysis

Major Environmental Factors

Impact (+,-) Implications
Affecting the Business

Competition Negative Focus on trends and be creative

Economy Negative Bring new investors

Content Positive Always coming with new stuff

Technology Positive Helps with new and cool visuals

Legal barriers Negative Slows the work process

Copyright Positive Helps to protect the company content

Feedback from the culture help with understanding

culture Positive
the need and wants
Situation Analysis

T
Differentiation Factors (Marketing Mix)
Top Five Current Current R
Competitors Annual Sales Market Share E Distribution Promotion Key Differential
Product Line Price Strategies
(Rank) ($M) (% Total mkt) N Channels And Policies And Advantage
Characteristics And Policies
D Methods Activities (If Any)
Smart tv \bluray
Tv shows \ Penetration Social media New original
hbo 6.8 billion 19% players \ gaming
movies pricing posts content
consoles / cable
Tv shows \ Cost plus Smart tv \ Social media New original
movies \ pricing gaming consoles posts content \ more
youtube 6.89 billion 15% / cable / diverse with
smartphones individuals
content
Tv shows \ Competition Smart tv \bluray Social media New original
movies pricing players \ gaming posts content
Disneyplus 3.2 billion 10%
consoles / cable

Tv shows \ Competition Smart tv \bluray Social media New original

movies pricing players \ gaming posts content
Hulu 3.5 billion 7%
consoles / cable

Tv shows \ Competition Smart tv \bluray Social media New original

movies pricing players \ gaming posts content
Amazon prime 10.4 billion 10% consoles / cable

Your
25 billion 30%
Company

All Others 30.79 billion 61%

Total 55.79 billion 91%

SWOT Analysis ( Market Opportunities )

Strengths Weaknesses
Huge customer base. Increasing Debt.

They are essentially the biggest brand name. Non-friendly on the environment.

ZERO ADS. Limited Copyrights.

Brand Reputation. keeps raising its prices.

Affordable Pricing. There is some high-profile offensive content that

Originality - Adaptability alienates large subscriber bases.

Opportunities Threats

The ever increasing availability and affordability The market is so lucrative that the competition
of VR and 4K technology. has increased signifficantly.

It can expand further into the global market. THE digital piracy is almost impossible to be
stopped.
Goals, Objectives, Strategy, and Assumptions (by using Marketing Mix)

Objectives Assumptions

The best global entertainment distribution The best brand in the entertainment
Product service streaming service around the world

Place
To be available on all smart devices ( smart tvs Be everywhere – we can have large exposure
(distributions) – smartphones – gaming consoles ) and that will help us reach more people

Service for everyone – price would be

Price Medium range pricing affordable , not so high or so cheap

By good advertising the brand will be Famous

Promotion Internet \Social media ads and well known and trust worthy