Established under Gujarat Private Universities Act, 2009

Education to Innovation

FACULTY OF MANAGEMENT
The Silver Oak University is a premier university of the country with a venerable legacy from Silver Oak Group of Ins tutes with acclaim for
highest academic standards, diverse educa onal programmes, dis nguished faculty, illustrious alumni, varied co-curricular ac vi es and
modern infrastructure.

Over eleven years of its existence as Silver oak Group of Ins tutes, the group has sustained the highest global standards and best prac ces in
educa on. Its long-term commitment to na on building and unflinching adherence to universal human values are reflected in its mo o:
“Gyanam Param Bhushanam” and “Educa on to Innova on”.

Established in 2009 as an affiliated college today State government has accorded it with the status of a State Private University (under Gujarat
Private Universi es Act, 2009). A strong commitment to excellence in teaching, research and social outreach has made the University a role-
model and trend se er for other Ins tutes and Universi es. Beginning with 240 students, it has grown as one of the largest engineering
campuses with more than 7000 students just in span of a li le more than a decade.
 Dr. Saurin R. Shah
Welcome to Faculty of Management, Silver Oak University. We here offer many
programmess and courses which are tailor made to serve the needs of the ever
increasing demand of qualified managers. We provide a range of courses in
management, finance, marketing, international business and the like with many
specializations. We boast to have very experienced and well qualified teachers to
educate and train the students. The Faculty offers forward-looking training in
management. It aspires to prepare the students for future – be it making a career as an
entrepreneur, as an expert in MNC or the public sector. It focuses on the holistic
development of the students to make them adept in surviving the tough competitive
world.

Once again I welcome you all and hope that you make the most of the time spent here
at Silver Oak University.

2
Bachelor of Business Administration
(BBA) (3 Years)
Bachelor of Business Administration is a 3 year professional undergraduate programme in
Management studies which provides a student with conceptual, theoretical and practical
knowledge in various aspects of business.

The Bachelor's program in Business Administration offers higher secondary school students
from any stream, the opportunity to develop skills that can accelerate career progression
across a wide variety of job functions and sectors.

BBA program of Silver Oak University offers a wide range of learning opportunities. Students
can choose from majors like Finance, Marketing, Human Resource Management, Information
Technology, Operations, Global Business and Travels and Tourism. The course is designed to
train students effectively in management education and communication skills which further
foster entrepreneurship skills.

The future prospects for the students after completing the graduation are an MBA (Master of
Business Administration) degree, PGDM (Post Graduate Diploma in Management) & MMS
(Master in Management Studies) for better job opportunities and career prospects.

FACULTY OF MANAGEMENT
Marketing
Bachelor of Business Administration with specialization in Marketing is a course in management
that deals with the concepts of marketing management. Identifying marketing as an integral part
of business, the course is created with an objective to provide students the focus on the
concepts and fields such as promotion, research, sales and advertising.
It acquaints the students with marketing theories and principles to prepare them for the industry.
The teaching methodology adopted will include training plus the practical experience in the form
of case projects, presentations, internships, industrial visits and interaction with experts from
the industry as a part of the course syllabus.

This course encompasses traditional as well as new approaches towards marketing and
enables the students to deal with real-life problems in the industry. The lucrative job
opportunities are available in sectors like banking, urban infrastructure & real estate
management, business consultancies, advertising, manufacturing and in Government sectors to
name a few.

FACULTY OF MANAGEMENT
Finance
BBA in Finance course deals with finance management. Finance management aims to up skill
students with the basic functions of financial management that involves planning, procuring and
controlling an organization's financial resources. The course also aims at giving students a fine
understanding of how domestic and global finance system works.

This course prepares students to face the challenges presented by the globalized economy and
provides the knowledge and skills required to work across borders. The BBA in Finance at Silver
Oak University includes courses directed toward core analytics, such as financial and
managerial accounting and statistical analysis providing a rock-hard framework to its students.

FACULTY OF MANAGEMENT
Human Resource Management
It is an undergraduate level bachelors program in Human Resource Management that provides
the students with basic knowledge of principles that helps a manager in handling the human
resources of a company or any institution.

The course will allow students to develop skills in planning, compensation, recruitment, training
and development, career planning, employee relations and sustainability issues pertinent to
human resource in the wider global context.

FACULTY OF MANAGEMENT
Information & Technology (IT)
BBA IT is an undergraduate Information Technology Management course. The course is a
special blend of the study of fundamentals and functional areas of both the Management and
Information Technology.
The program gives a complete understanding of the broad conceptual and theoretical
elements involved in the IT arena embracing most interesting pedagogies. It further imparts
training in latest technologies and provides exposure to best business practices. It equips with
requisite knowledge and practical skills, and prepares for absorption in the industry.

FACULTY OF MANAGEMENT
Operations
BBA in Operations Management is an undergraduate course that prepares aspiring business
professionals to run production or technical operations.

The course focuses on teaching various decision-making aspects of business that includes
studies in project management, quality control, and planning and inventory analysis.

FACULTY OF MANAGEMENT
Global Business
A BBA degree in Global Business Management is especially designed for aspiring business
professionals who want to become global business administrators and want to develop skills
required to work in internationally operating companies and organisations. In this globalizing
world, the course aims at giving a fresh perspective to traditional concepts on globalization
processes and to instil creative problem solving capabilities with modern applications.

The course is created to give students an understanding of how to move in a highly challenging
and diverse multicultural world inculcating a competitive edge among the students.

FACULTY OF MANAGEMENT
Travels & Tourism
The BBA – Travels and Tourism as a business management course provides specialization in
tourism and travel management studies as well as extensive foreign language and inter-cultural
content.

The course provides students with the necessary knowledge, skills, values and attitudes to
occupy key operational positions in the Travel and Tourism Industry. This dynamic curriculum
design prepares the student to adapt to the demands and face the challenges of today's Tourism
and Travel industry through a well-defined teaching methodology that includes lectures,
presentations, discussions, guest lectures, seminars and industrial visits.

FACULTY OF MANAGEMENT
Masters of Business Administration
(MBA) (2 Years)
Silver Oak University offers a full-time, two-year, MBA program designed to prepare students for
global leadership roles. The course is solicitously designed to develop successful and thoughtful
leaders and entrepreneurs who create value for the whole community at large.

The first year of the programme is built to provide students with a robust foundation of key
management disciplines. In the second year, students can choose from 11 different electives in a
variety of academic areas.

The Silver Oak MBA program also incorporates a personalized career-development training
program with our highly active Aptitude Building and Campus Recruitment Training team, as well
as, unique hands-on learning and leadership opportunities, such as seminars, workshops and
informative expert lectures by industry professionals from the eminent companies enabling our
students to keep abreast of changing trends in the business world, and preparing them for
successful careers as business leaders.

The program exposes students to real-life leadership challenges through case studies, group
discussions, projects, presentations, panel discussions, technical visits and interaction with a
diverse community, engrossing them in intense, transformative experiences through exhaustive
internship training program that prepares them to be fully functional in whatever they do.

To support and nurture the business ideas of our young entrepreneurs we have dynamic and
highly functional Incubation Centre – IGNITE at our campus that helps them to get the funds to
commercialize their creative and innovative business ideas.

FACULTY OF MANAGEMENT
Marketing
MBA in Marketing is a post-graduation course that provides graduates with specialized skills
needed in the management area of Marketing. The course trains aspirants in product
development and design, brand and product management, marketing services, managing
customer and business relationships, franchising, consumer behaviour, advertising and market
research.

The course also introduces and equips candidates with concepts of ever-evolving digital
marketing. It aims to help students to develop innovative solutions to customer problems. It
aims to prepare the management students for more than careers in marketing. Some of the
career options will include consulting, entrepreneurial careers, and general management.

FACULTY OF MANAGEMENT
Finance & Banking
The Masters of Business Administration with specialization in Finance and Banking is a
professional post-graduation course that offers a strong base to students in the Banking,
Finance and Insurance sector. The program takes applicants through the key concepts of finance
and banking and gives them enough coverage to perform jobs at all levels as the course is not
just about theories but focuses more on practical concepts, case studies and intensive
internship program. It arms the aspirants with the latest industry insights and makes them
future-ready.
The course is well structured with the objective to cater the industry with competent
professionals by imparting comprehensive knowledge in the field of finance and banking along
with real time skill training.
Ample of career opportunities available in the field include private banks, government banks,
educational institutes, BPOs, banking sectors, finance departments in industries and stock
exchanges.

FACULTY OF MANAGEMENT
Human Resources Management
MBA in Human Resource is a professional management course that imparts knowledge and
training in managing the workforce of the organization. The comprehensive course, designed by
the team of experienced human resource and educational experts, takes into consideration the
advanced developments and trends in the arena.
The course focuses on the innovation and trends persisting in the HR departments of renowned
organizations. It aims to impart best-quality knowledge and provides extensive training,
guidance and support through real-world case studies in order to provide students with practical
understanding of current scenarios.

On successful completion of the course the candidates can choose to work as HR Manager, HR
Coordinator, Talent Acquisition Manager, IT Recruiter, Admin Executive, etc.

FACULTY OF MANAGEMENT
Operations
The course is aimed at educating students, opting for specialization in Operations Management,
in planning, creation and management of resource capabilities used by a business to make
services or products.

MBA in Operations Management at Silver Oak University stretches the analytical and problem-
solving skills that are required in this technology driven environment. The curriculum makes up
for wide-ranging responsibilities and tasks in operations management concentrating on
Materials Management, Supply Chain Management, Production Planning and Control, Project
Management, Business Analytics and other elements related to operations in both
manufacturing and service industry.

FACULTY OF MANAGEMENT
Travels & Tourism
MBA in Travels and Tourism is a 2-year post graduate degree program that teaches the students
with relevant management skills required in the travels and tourism industry.

The course trains management aspirants to be ready with the deep insights into the functioning
of various industries related to tours and travels including hotels, hospitality and catering
industry, international and national food chains, food-craft institutes. This dynamic curriculum
design prepares the student to adapt to the demands and face the challenges of today's Tourism
and Travel industry through a well-defined teaching methodology that includes lectures,
presentations, discussions, brainstorming, demonstrations, guest lectures, seminars, panel
discussions and field visits.

FACULTY OF MANAGEMENT
International Business
MBA in International Business is a professional course that provides global companies',
developing businesses across countries, with competitive workforce that can run businesses
internationally. These professionals focused on taking businesses global require the acumen to
compete internationally.

The course will train the students as managers to understand the trends and strategies of the
global economy and apply this to enhance the export of the country. It intends to equip the
students with requisite knowledge, skills and right attitude necessary to provide effective
leadership and develop proactive thinking to work in the ever changing challenges posed by the
dynamic global environment.

FACULTY OF MANAGEMENT
Logistic & Supply Chain Management
Silver Oak University's MBA program with specialization in Logistics and Supply Chain
management is a postgraduate degree course and is a gap filler in the industry as there is a huge
demand in this sector.
The course is a blend of Supply Chain Management which gives the oversight of materials,
information, and finances as they move in a process from supplier to manufacturer to wholesaler
to retailer to consumer, and Logistics which is the process of management of transport flow and
the storage of goods and services from its origin to its consumption, to equip the entrants with
the latest business and social needs. It anticipates to provide 360 degrees development to the
students by mentoring them through innovative pedagogy and providing deep academic-
industry interface.

FACULTY OF MANAGEMENT
Business Analytics
An MBA in Business Analytics is a comprehensive multidisciplinary degree program that
includes training in business fundamentals, technical skills, management practices, leadership,
and communication besides the skills specific to business analytics.
The course is designed to equip professionals with competencies in the core focus areas of Big
Data, Critical Thinking, Data Collection, Data Visualisation and Data Management.

The content of the course includes overall understanding of how the analytics industry works
through practical as well as hands-on exposure with real world case studies. It covers the
knowledge of latest analytical tools and techniques available in the market along with their
business applications to enable participants to succeed in business roles using data analytics.

FACULTY OF MANAGEMENT
Retail Management
MBA in Retail Management is a postgraduate course in management that deals with the aspects
related with retail management.
The course aims to train professionals in Retail management which is application of managerial
skills for making the retail process more efficient and streamlined. The students are taught to
identify problems, think creatively and come up with innovative methods to improve and make
the retail process better.

The program is sketched out to emphasize on development of skills that are unique to the retail
industry such as marketing, supply management, product and brand management, product
display strategies, retail operations, and personnel management.

FACULTY OF MANAGEMENT
Media
MBA in Media Management is a 2-year management course designed to enhance students'
skills and competencies in handling various modes of media may it be TV, print, radio, internet or
films. Silver Oak University through its course in media management envisions renovating the
students into real professionals in the field of media with leadership talents.

The professionals with specialization in Media have tremendous scope as Media Manager,
Media Planning Manager, Media Strategist, TV Producer, Digital Media Assistant, Digital Media
Analyst, Channel Head, etc.

FACULTY OF MANAGEMENT
Agro Business
MBA-Agro Business program is a postgraduate professional degree course that helps students
to gain advanced business skills with regards to growth, development, organization, and
management of agriculture and allied industries like food processing.

The course content of this programme gives a comprehensive insight into the subjects relating
to the Indian market as well as global agro market. Abundant career opportunities are available
to the agro business graduate such as Agricultural Manager, Marketing Analyst, Accounting
Manager to name a few.

FACULTY OF MANAGEMENT
Integrated MBA (4 Years)
The 4 years Integrated MBA program launched under the flagship of Silver Oak University is a
unique and ingenious program for the young aspirants of managerial and leadership skills. It
helps aspirants to know about the elementary principles and hypothesis of business and
diverging trends in market scenario.

The course seeks to mould the students towards creative and analytical thinking skills by a
variety of teaching learning pedagogy and make them learn entrepreneurial skills to be able to
take up high profile jobs in the industry.

The curriculum provides real-life, practical experience making students skilled and work-ready
in their selected specialization. The basic aim of this integrated programme is to create
administrators from all branches ready with management skills.

FACULTY OF MANAGEMENT
Marketing
Integrated MBA course with specialization in Marketing provides students with specialized skills
required in the management area of marketing. Students study consumer behaviour, product
designing, advertising, branding, market research, and marketing globally and online.

All the marketing sessions are intended to offer our students with the skills, tools, concepts, and
practices that they may require to be customer-oriented business leaders, while being thoughtful
and ethical. This program helps students synthesize all the abilities they need to be successful.

Some common careers that marketing graduates may take include sales manager, promotions
manager, public relations manager, advertising manager and marketing manager.

FACULTY OF MANAGEMENT
Finance
Integrated MBA in Finance is a course suitably designed to take advantage of the emergent
financial sector by training the professionals in the area of Finance. The course prepares
candidates for relatively new emerging finance-associated jobs that are finding their way in the
new digitized world.

The curriculum of this course is outlined by team of experts from various fields taking into
consideration the latest developments and trends in this arena. The course provides the much-
needed career boost and serves as the launch pad for a rewarding career in the finance domain.

The course aims to up skill students with the basic functions of financial management that
involves planning, procuring and controlling a firm's/organization's financial resources.

FACULTY OF MANAGEMENT
Human Resource Management
Integrated MBA in Human Resource is a professional management course that provides
students with the basic principles of talent management and tools for successfully managing
today's diverse employees. It is so designed to present the building blocks of theory and
application that focus on core business principles, personnel management and retention,
employee and labour relations, diversity management, and organizational development.

The course has a huge scope in the corporate world; the reason being that every field needs
skilled human resource professionals to manage the work forces that are the backbone for the
success of any organization.

FACULTY OF MANAGEMENT
Operations
The course is aimed at educating students, choosing for specialization in Operations
Management, in managing all aspects of an organization's operations to provide products and
services ranging from planning to control the operations and management of resource
capabilities used by a business.

The four year course trains the professionals in operations management that permits them to
communicate with an extensive range of people, including, researchers, engineers, marketing
professionals, and everything in-between and also to take on challenges in supply chain design,
logistics and supply chain management.

FACULTY OF MANAGEMENT
Global Business
Integrated course in Global Business Management helps the aspiring business professional in
this globalizing economy to get a fresh perspective to traditional concepts with due weightage
on globalization processes and creative problem solving with modern applications.

The course is especially designed to give students a clear view of issues related to foreign trade,
world economy, international relations and much more and thus aims to inculcate a competitive
edge that our students will need to survive competition in the international job market.

FACULTY OF MANAGEMENT
Silver Oak University
Location Map

Opp. Bhagwat Vidyapith, S. G. Road, Gota, Ahmedabad - 382481.

Phone: +91-79-66046300, +91 90990 63464 | Email: fom@silveroakuni.ac.in
(Established Under Gujarat Private University Act 2009) Web: www.silveroakuni.ac.in

www.silveroakuni.ac.in /SilverOakUni