UNIVERSITY OF NEW BRUNSWICK FOREIGN TRADE UNIVERSITY

SCHOOL OF BUSINESS ADMINISTRATION HO CHI MINH CITY CAMPUS

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INDIVIDUAL ASSIGNMENT

Module: Principles of Marketing

Code: F-01-MKT-00

MIDTERM ASIGNMENT
FOR EXAMINERS ONLY
Grade (in number):
………………..
Student: NGÔ VŨ MINH THƯ
Grade (in words):
Student ID: 2042219230 ………………..
Cohort: K59CA-A Examiner 1
(Signature & Fullname)
Semester: II
………………..
Academic year: 2020-2021
Examiner 2
Headteacher: LÊ THỊ HƯỜNG (Signature & Fullname)
………………..
Submission date: 31 March 2021
Student’s signature:

Ho Chi Minh City, March 2021

 UNIVERSITY OF NEW BRUNSWICK FOREIGN TRADE UNIVERSITY
SCHOOL OF BUSINESS ADMINISTRATION HO CHI MINH CITY CAMPUS
----------***---------- ----------***----------

INDIVIDUAL ASSIGNMENT

Module: Principles of Marketing

Code: F-01-MKT-00

MIDTERM ASSIGNMENT

Student’s fullname: NGÔ VŨ MINH THƯ

Student ID: 2042219230
Cohort: K59CA-A
Semester: II
Academic year: 2020-2021
Lecturer: Assoc. Prof. Dr PHẠM HÙNG CƯỜNG

Ho Chi Minh City, March 2021

 STATEMENT OF AUTHORSHIP

Except where reference is made in the text of the mid-module assignment, this
assignment contains no material published elsewhere or extracted in whole or in part
from an assignment which I have submitted or qualified for or been awarded another
degree or diploma.
No other person’s work has been used without due acknowledgements in the
mid-module assignment.
This mid-module assignment has not been submitted for the eveluation of any
other modules or the award of any degree or diploma in other tertiary institutions.

Ho Chi Minh City, January 2021

Ngo Vu Minh Thu

 TABLE OF CONTENTS
Page
Statement of Authorship………………………………………………..1
Table of Contents……………………………………………………………2
1. Chapter 2…………………………………………………………………….3
1.1 Marketing plan…….……………………………………………….7
2. Chapter 3…………………………………………………………………….13
2.1 Market segmentation……..……………………………………16
3. Chapter 4…………………………………………………………………….20
4. Chapter 5…………………………………………………………………….25