io [Name / Logo]

PURPOSE

Enter the purpose of the analysis here

S INTERNAL STRENGTHS W INTERNAL WEAKNESSSES

1 What do our customers love most? 1 Where do we lack efficiency?

2 What are we more efficient at? 2 Where are we wasting money?

3 What can we do for less money? 3 Where are we wasting time and resources?

4 What can we do in less time? 4 What do our competitors do better?

5 What makes us stand out? 5 What are our top customer complaints?

6 6
7 7

O EXTERNAL OPPORTUNITIES [42]

1 What is missing in our market?
What could we create or do better than a
2 competitor?
T EXTERNAL THREATS
What changes are occurring in our market's
1 environment?
2 What technologies could replace what we do?

What changes are occurring in the way we're

3 What new trends are occurring? 3 being discovered?

4 What new technology could we use? 4 What social changes could threaten us?

Are there any threatening government

5 What openings in the market are there? 5 policies or regulations?

6 6
7 7

ACTION ITEMS & GOALS

1 Which opportunities should we pursue? How can we use our strengths to help us succeed?

2 Which weaknesses can be worked on to help maximize success?

3 What strategies can we put into place to be prepared for threats?

https://www.vertex42.com/ExcelTemplates/swot-analysis-template.html SWOT Analysis Template © 2019 by Vertex42.com

 4

https://www.vertex42.com/ExcelTemplates/swot-analysis-template.html SWOT Analysis Template © 2019 by Vertex42.com

 SWOT Analysis
PURPOSE
Enter the purpose of the analysis here

S INTERNAL STRENGTHS
1 What do our customers love most?

2 What are we more efficient at?

3 What can we do for less money?

4 What can we do in less time?

5 What makes us stand out?

W INTERNAL WEAKNESSSES
1 Where do we lack efficiency?

2 Where are we wasting money?

3 Where are we wasting time and resources?

4 What do our competitors do better?

5 What are our top customer complaints?

O EXTERNAL OPPORTUNITIES
1 What is missing in our market?

2 What could we create or do better than a competitor?

3 What new trends are occurring?

4 What new technology could we use?

5 What openings in the market are there?

[42]

T EXTERNAL THREATS
1 What changes are occurring in our market's environment?

2 What technologies could replace what we do?

3 What changes are occurring in the way we're being discovered?

4 What social changes could threaten us?

5 Are there any threatening government policies or regulations?

ACTION ITEMS & GOALS

1 Which opportunities should we pursue? How can we use our strengths to help us succeed?

https://www.vertex42.com/ExcelTemplates/swot-analysis-template.html SWOT Analysis Template © 2019 by Vertex42.com

 2 Which weaknesses can be worked on to help maximize success?

3 What strategies can we put into place to be prepared for threats?

https://www.vertex42.com/ExcelTemplates/swot-analysis-template.html SWOT Analysis Template © 2019 by Vertex42.com

 SWOT Analysis [Name / Logo]
PURPOSE Enter the purpose of the analysis here

INTERNAL INTERNAL EXTERNAL EXTERNAL

S STRENGTHS W WEAKNESSSES
[42]

O OPPORTUNITIES T THREATS

What do our customers love What is missing in our What changes are occurring
1 most? 1 Where do we lack efficiency? 1 market? 1 in our market's environment?

What are we more efficient Where are we wasting What could we create or do What technologies could
2 at? 2 money? 2 better than a competitor? 2 replace what we do?

What changes are occurring

What can we do for less Where are we wasting time What new trends are
3 money? 3 and resources? 3 occurring? 3 in the way we're being
discovered?

What do our competitors do What new technology could What social changes could
4 What can we do in less time? 4 better? 4 we use? 4 threaten us?

Are there any threatening

What are our top customer What openings in the market
5 What makes us stand out? 5 complaints? 5 are there? 5 government policies or
regulations?

ACTION ITEMS & GOALS

1 Which opportunities should we pursue? How can we use our strengths to help us succeed?

2 Which weaknesses can be worked on to help maximize success?

3 What strategies can we put into place to be prepared for threats?

4
https://www.vertex42.com/ExcelTemplates/swot-analysis-template.html SWOT Analysis Template © 2019 by Vertex42.com
SWOT Analysis Template

By Vertex42.com
https://www.vertex42.com/ExcelTemplates/swot-analysis-template.html

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