Valuation and negotiation of technology

Unit 1 - Comprehend intellectual property

Students

MARY LUZ MORENO RUIZ

MONICA PATRICIA RODRIGUEZ
GIGLIOLA MORALES
ROIMAR RIASCOS
ROBINSON RAMIREZ

Tutor
Juan Miguel Olave

Group:212032_36

National University Open and At A Distance - UNAD

School Of Basic Sciences, Engineering and Technologies

Course Valuation and Negotiation of Technology

March – 2021
 Table of Contents

Introduction....................................................................................................................................3
Objetives..........................................................................................................................................4
General Objetive.........................................................................................................................4
Especific Objetives......................................................................................................................4
Assignment of Labor activities and responsibilities....................................................................5
Concepts Infographics....................................................................................................................6
Patents/ Mary Luz Moreno..........................................................................................................6
Copyrights/Monica Rodriguez.....................................................................................................7
Trademarks/ Gigliola Morales....................................................................................................9
Industrial Designs/ Roimar Riascos..........................................................................................10
Trade Secrets/ Robinson Ramírez.............................................................................................11
Problem selection chart................................................................................................................12
Hand draw Concept Maps...........................................................................................................13
Mary Luz Moreno Ruiz..............................................................................................................13
Monica Rodríguez:.....................................................................................................................14
Gigliola Morales Ramos............................................................................................................15
Roimar Riascos..........................................................................................................................16
Robinson Ramirez......................................................................................................................17
Problem and Recommendations videos......................................................................................18
Mary Luz Moreno......................................................................................................................18
Monica Rodríguez......................................................................................................................18
Gigliola Morales.........................................................................................................................18
Roimar Riascos..........................................................................................................................18
Robinson Ramírez......................................................................................................................18
Conclusions...................................................................................................................................19
Bibliographic references..............................................................................................................20
 Introduction

In this work, a series of exercises will be carried out in order to define concepts that will be very
useful to understand the process that is carried out to register the intellectual property of artists,
scientists, and inventions in Colombia to acquire the knowledge concerning unit 1 on
understanding the basics of intellectual property.

As a complement to this work, the collaborative group will choose a problem related to the
obstacles that may arise in the case of Colombian companies to register their intellectual property
and it was chosen together, to analyze the problem of excessive license processing time by the
entity in charge of registering and approving said registration.
 Objetives

General Objetive

To investigate the different processes that protect intellectual property in Colombia and identify
the main obstacles when a company wants to register an intangible product.

Especific Objetives

 Make an infographic on any of the topics given in the guide without repeating it,
distributed among the members of the collaborative group.
 Choose and draw by hand, a conceptual map referring to the topic chosen by the
collaborative group that establishes the causes and consequences of said problema.
 Finally, make a video explaining the conceptual map drawn and giving two
recommendations from the student's profession, which can provide a solution to the
identified problem
 Assignment of Labor activities and responsibilities
 

Activities Assignment and Work Responsibilities

Group Number: 212032_36
Unit name: Step 2 Comprehend intellectual property
Selected topic Student name
Patents Mary Luz Moreno
Copyrights Monica Rodriguez
Trademarks Gigliola Morales Ramos
Industrial Designs Roimar Riascos Ferrin
Trade Secrets Robinson Ramírez
Student chosen to submit the final Gigliola Morales Ramos
document to the Evaluation Environment:
  
 Concepts Infographics
Patents/ Mary Luz Moreno
Copyrights/Monica Rodriguez
Trademarks/ Gigliola Morales
Industrial Designs/ Roimar Riascos
Trade Secrets/ Robinson Ramírez
 Problem selection chart

Problem selection chart

Group Number: 212032_36
Unit name: Intellectual Property
Obstacles to register Intellectual Votes
Property
Excessive processing time Mary Luz Moreno Ruiz
Roimar Riascos Ferrin
Mónica Rodríguez
Gigliola Morales Ramos
Robinson Ramírez
Lack of benefit information  
Poor effectiveness in providing  
protection
Unfavorable cost-benefit balance  
Difficulty meeting requirements  
Low internal management capacity  
No new ideas are generated  
Obstacle selected by the group: Excessive processing time
 
 
 Hand draw Concept Maps
Mary Luz Moreno Ruiz
Monica Rodríguez:
Gigliola Morales Ramos
Roimar Riascos
Robinson Ramirez
 Problem and Recommendations videos

Mary Luz Moreno

*
Monica Rodríguez
*

Gigliola Morales
*

Roimar Riascos
* https://youtu.be/A597tbaJU84
Robinson Ramírez
*
Conclusions
 Bibliographic references

Ryder, R. D., & Madhavan, A. (2014). Intellectual Property and Business: The Power of
Intangible Assets. Chapter 1. The Intangible Landscape - Understanding Core Concepts
(pp 1-58). Los Angeles: Sage Publications Pvt. Ltd. Retrieved from:
https://bibliotecavirtual.unad.edu.co/login?url=http://search.ebscohost.com/login.aspx?
direct=true&db=nlebk&AN=821413&lang=es&site=eds-
live&scope=site&ebv=EB&ppid=pp_1

DANE (2019). Technical Bulletin Survey of Technological Development and Innovation -

Manufacturing Industry 2017-2018. Retrieved from:
https://www.dane.gov.co/files/investigaciones/boletines/edit/boletin_EDIT_manufacturera_
2017_2018.pdf

Triana Ortiz, K. (07,08,2020). Intellectual Property Audit. [Video]. Recovered from:

https://repository.unad.edu.co/handle/10596/35814