SURVEY QUESTIONNAIRE

The purpose of this survey is to understand the Perception of Women towards anti-ageing skin products. This includes
any skin product used through the day or at night, which helps in slowing down the skin’s aging process or helps reduce
wrinkles.

Name: __________________________________________
Age: _____________
Occupation: ______________________________________

Do you use anti – ageing skin products?

 Yes
 No
(If yes, directly proceed to question 3 and if no, only answer question 2)

What age did you first start using such products?

 25 – 30
 31 – 35
 36 – 40
 41 and above

Why do you refrain from using such skin-products?

 Does not suit the skin
 Do not feel the need to use them as skin is not showing signs of aging
 Prefer conventional alternatives like eating healthy, drinking water etc
 Any other _________________________________________________________

What kind of skin products do you prefer?

 Herbal
 Non – Herbal
 Either of the two as long as it is effective

Which brand/s are you currently using?

___________________________________________________________________

How did you hear about the above-mentioned brand/s?

 Advertisements
 Word of mouth
 Recommended by your beautician
 Came across it in a shopping mall
 Any other _________________________________________________________
 Do you use the whole product range offered?
(For example: A particular brand may offer a range of products like night cream, shower gel, moisturizer, under eye cream
etc.)
 Yes (please specify which products you use in the range)
____________________________________________________________________
 No

How much of a difference do these anti-aging skin products make?

 Marginal difference
 Noticeable difference
 Remarkable difference

Approximately how much do you spend on these products in a month?

 Less than Rs. 500
 Rs. 500 – Rs. 1000
 Above Rs. 1000

Listed below are the factors to be considered while buying an anti – aging skin product. Rate each of them on a
scale of 1 – 4.
(1 – Not Important, 2 – Moderately Important, 3 – Important, 4 – Very Important)

___ Agrees with the skin

___ Well known brand
___ Reasonably Priced
___ Pleasant Fragrance
___ Quick absorption (less sticky)

Rate each of the following factors on a scale of 1 – 4 based on the extent to which you believe they are responsible
for youthful skin.

 Anti-aging skin products

 Hereditary Factors
 Drinking plenty of water
 Healthy diet
 Plenty of sleep
 Regular Exercise