In what ways can Jane Kravitz further persuade Lyndon Brooks to work in

favor of completing his Strategic Performance objectives, in a restricted

timeline, to achieve better evaluation incentives and bonuses for both of
them?

Reasons

1. Lyndon Brooks wasn’t assigned a job role of his choice, viz. a managing
staff role. This led him to be less enthusiastic on current assignments. 2.
Jane Kravitz didn’t work on the negative feedback she had received about
Lyndon from the employees previously associated with him, which allowed
Lyndon’s focus to deviate from the company’s objectives. 3. Lyndon was
additionally assigned a project on environment consumer buying trends
over his Latino and African American market study indirectly by the
Executive Vice President on an urgent basis. 4. In spite of Jane’s continual
support and necessary interventions in order to keep up with the timeline to
fulfill the s.o’s, Lyndon continued to be indifferent towards his job role. 5.
Jane was not entirely aware that Lyndon was infamous amongst his peers,
which added incentive to the latter’s perception to depart from the
organization.

SWOT Analysis

StrengthLyndon has met the expectations in his previous project and done
well in the environment project as well under the guidance of Jane. |
WeaknessLyndon has a history of not completing the projects in time and
adding to that he is not showing much interest in this project. |
OpportunityBonuses and incentives for Jane as well as Lyndon on
successful presentation of s.o.‘s. Jensen Shoes will have clarity on its
marketing strategy for its casual wear division. | ThreatLyndon may exit
Jenson Shoes due to less fulfillment of his personal preferences in his job
role, thus the company may lose a high value employee. |

Alternatives

1. Jane could keep a carrot incentive in the form of a staff management role
inside the company for Lyndon, which he may receive subject to successful
presentation of his s.o. currently assigned to him. 2. The Executive Vice-
President, Director of Strategic Marketing, Lyndon Brooks and Jane Kravitz
must have an internal meet to streamline the various work allocations given
to Lyndon in order to encourage him to improve his work efficiency. 3. Jane
should conduct team building activities to improve the relations between
Lyndon and his colleagues, and not concentrate on Lyndon alone.

Evaluation of Alternatives

1. There is high probability of Lyndon, not taking the incentive offered

sportingly, and may get further reluctant in completing his s.o.’s in time. 2.
The involvement of the upper management may either motivate him to
work more efficiently or lead him to succumb under pressure and
deteriorate his effectiveness. 3. Team building activities would ascertain
Lyndon to like the working environment and hence would have a positive
impact on his work.

Recommendations

Keeping the evaluation components in the dark, Jane should create Team
building activities involving high participation to allow Lyndon to perceive
himself as an asset to the organization, not only in terms of his work
performance, but also as a team member. This gives Lyndon an opportunity
to grow, internally in the organization, and Jane receives the expected
performance from him.