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Profit Maximization
• Marginal income from an additional unit of input
– For products price-taking and inputs price-taking firm, profit-maximizing
decisions by a firm mainly involve the question of whether, and how, to
increase or decrease output
– The search for profit improving possibilities means that small (marginal)
changes must be made almost daily
o Major decisions to open a new plant or introduce a new product line are
relatively rare, once made
o Must approach profit maximization incrementally through the trial-and-
error process of small changes
o Incrementally decide on its optimal level of output by
! Q ↑ when MR > MC
! Q ↓ when MR < MC, and that
! Q is profit maximizing or loss minimizing when MR = MC
o A firm can expand or contract output only by altering its use of inputs
(capital and labour)
! Use more of an input if its MRP (additional income) > MEI (additional
expense)
! Reduce the employment of an input if its MRP < MEI
! No further changes in an input are desirable if its MRP = MEI
Source: Ehrenberg and Smith (2015), Modern Labour Economics, 12th Ed., Pearson. 1
– We assume that labour and capital are needed to produce a given level of
output
Q = f(L, K)
– Marginal product
o Marginal product of labour: MPL = ∆Q/∆L |K constant (3.1)
o Marginal product of capital: MPK = ∆Q/∆K |L constant (3.2)
– Marginal revenue
o In perfectly or purely competitive product market: MR = AR = P
o In imperfectly or impurely competitive product market: MR < AR = P
– Marginal revenue product
o Marginal revenue product of L: MRPL = MPL*MR (3.3a)
MRPL = MPL*P (3.3b)
o Marginal revenue product of K: MRPK = MPK*MR
MRPK = MPK*P
Source: Ehrenberg and Smith (2015), Modern Labour Economics, 12th Ed., Pearson. 2
• When both product and labour markets are competitive, it is assumed that
– All producers or sellers are price takers in the product market
– All employers of labour are wage takers in the labour market
• Analysis of a firm’s production and employment is in the short run where the
firm cannot vary its capital stock
• With short production, only the employment of labour can be adjusted
Source: Ehrenberg and Smith (2015), Modern Labour Economics, 12th Ed., Pearson. 3
– At any real wage determined by the market, the firm should employ labour
up to the point at which MPL = W/P – the firm’s demand for labour in the
short-run is equivalent to the downward-sloping segment of its MPL schedule
o At E0: MPL = W/P → profit maximizing level of employment
o At E1: MPL > W/P → E1 > E0, firm could increase profit by adding L
o At E2: MPL < W/P → E2 > E0, firm could increase profit by decreasing L
Source: Ehrenberg and Smith (2015), Modern Labour Economics, 12th Ed., Pearson. 4
• Market demand curves
– A market demand curve (or schedule) is the summation of the labour
demanded by all firms in a particular labour market at each level of the real
wage
– When real wage falls (or increases), the number of workers that existing
firms want to employ increases (or falls)
• Objections to the marginal productivity theory of demand
– Employers do not go around verbalizing MRPL – it is a theoretical concept,
which assumes a degree of sophistication that most employers do not have
– With fixed K, it seems that adding L would not add to output at all – but
workers take their turns in using the fixed K such that L will generally have a
MP > 0
Source: Ehrenberg and Smith (2015), Modern Labour Economics, 12th Ed., Pearson. 5
The Demand for Labour in Competitive Markets When Other
Inputs Can Be Varied
• Labour demand in the long run
– A firm’s ability to adjust other inputs such as K will affect the demand for L
– To maximize profits, the firm must adjust L and K such that each input’s
MRP is equal to its ME
MPL*P = W (3.7a)
MPK*P = C (3.7b)
Rearranging (3.7a) and (3.7b) yields:
P = W/MPL (3.8a)
P = C/MPK (3.8b)
W/MPL = C/MPK (3.8c)
– W/MPL is the marginal cost (MC) of producing an additional unit of output
when using L to generate the increase in output
– C/MPK is the marginal cost (MC) of producing an extra unit of output when
using K to generate the increase in output
– To maximize profits, the firm must adjust its L and K inputs so that the MC
of producing an added unit of output using L is equal to the MC of producing
an added unit of output using K
– Given W/MPL = C/MPK in (3.8c), if W ↑
o The firm will have to cut back on the use of L, which will raise its MPL
o Each unit of K has less L working with it, MPK falls and the firm’s profit-
maximizing level of output will fall – scale effect
o Since W/MPL > C/MPK and if L ↓ given W ↑, MPL ↑ and ↓ MPK will
adjust to restore W/MPL = C/MPK
o ↑ W can also cause the firm to change its input mix by substituting K for
L – substitution effect
Source: Ehrenberg and Smith (2015), Modern Labour Economics, 12th Ed., Pearson. 6
• If inputs are substitute in production
– If an increase in the price of one input shifts the demand for another input to
the left, then the scale effect dominates the substitution effect – inputs are
gross complements
– If the increase in the price of one input shifts the demand for the other input
to the right, then the substitution effect dominates – inputs are gross
substitutes
Source: Ehrenberg and Smith (2015), Modern Labour Economics, 12th Ed., Pearson. 7
– Let X be the fixed amount of tax per labour hour rather than a percentage of
payroll
– Shifting the demand curve
o Payroll taxes will shift the labour demand curve to the left
o Employers will decrease their employment of workers if their wage costs
increase by the tax amount of X (i.e., W0 + X)
o Employers will retain in the same amount of workers as before the
payroll tax was imposed if the entire tax burden is passed onto the
workers, i.e., workers’ wages fall by the tax amount of X (i.e., W0 – X)
o Employees bear a burden in the form of lower wage rates or lower
employment levels when the government chooses to generate revenues
through a payroll tax on employers
Source: Ehrenberg and Smith (2015), Modern Labour Economics, 12th Ed., Pearson. 8
• Employment subsidies as a device to help the poor
– Government subsidies of employers’ payroll could be in different forms
o Cash payments
o Tax credit to employers
o General or selective/targeted
– Let X be the fixed amount of subsidy that the government paid the employer
per labour unit
– Subsidies shift the labour demand curve to the right, thus creating pressures
to increase employment levels and the wages received by employees
Source: Ehrenberg and Smith (2015), Modern Labour Economics, 12th Ed., Pearson. 9
Appendix 3A: Graphical Derivation of a Firm’s Labour Demand
Curve
• The production function: Q = f(L, K)
Source: Ehrenberg and Smith (2015), Modern Labour Economics, 12th Ed., Pearson. 10
– The extra labour (La” – La’) required to produce 50 units of added output is
greater than the extra labour (La’ – La) that produced the first 50-unit
increment
– The assumptions that MPL declines as employment is increased and that
firms hire until MPL = W/P are the bases for the assertion that a firm’s short-
run demand curve for labour slopes downward
Source: Ehrenberg and Smith (2015), Modern Labour Economics, 12th Ed., Pearson. 11
min cost (MAX PROFIT)
MRTS = MPL/MPK = W/C --> W/MPL=C/MPK
Source: Ehrenberg and Smith (2015), Modern Labour Economics, 12th Ed., Pearson. 12
o ↑ W to $20 rotates the isoexpenditure line BB’ inward to BB” and it is no
longer tangent to isoquant Q*, i.e., Q* can no longer be produced for
$1,500
o It is assumed that the least-cost expenditure to produce Q* increases to
$2,250 and EE’ is the new isoexpenditure line
o The increased labour cost will induce the firm to substitute K for L
o The reduction in employment from LZ to LZ’ is the substitution effect
generated by the wage increase
Source: Ehrenberg and Smith (2015), Modern Labour Economics, 12th Ed., Pearson. 13
Source: Ehrenberg and Smith (2015), Modern Labour Economics, 12th Ed., Pearson. 14