Case Analysis For Chapter 6

Case Incident 2
“The Youngest Billionaire”

Submitted by:
Bondoc, Ireneo
Regino, Mark Glenn
Serad, Nurjanah
Tamayo, Ron
Temple, Lydil Ann
6-17. How much of Blakely's success is due to her personality and effort and how much to
serendipity (being in the right place at the right time)? Does attribution theory help you
answer this question? Why or why not?

- Blakely's success is due to her personality and efforts that made her to become a successful
business woman or the youngest billionaire. The personality she possesses are clever,
determined, hardworking and perseverance. Clever, because at a young age she lured her friends
into doing her chores by setting up a competition. Determined, because she is determined to
listen and absorb every motivational words she heard from a self-guru Wayne Dyer even her
friends don't like it, she still continued to listened to be motivated. Hardworking, because at early
age she started working and continued until she got her inspiration of her spanx and started it
from relying into a store until she got her own. Perseverance, because despite the challenges she
encounters in life like failing to enter to law school and numerous rejections of her spanx, she
still motivated herself to continue and she did not let herself to be discourage and that made her
to become a billionaire. She got her inspiration to Spanx from her previous work as a salesperson
while cold-calling customers, she hated pantyhose that is why she gets idea. Being in the right
place at the right a serendipity it is, she researched every pantyhose patent ever filed and wrote
her patent application by following the a textbook she read. Her hard work makes her product or
business to be known and from relying to other store, right now her spanx sold to many
countries.
- Its either yes or no. Yes, because attribution theory tries to explain the ways we judge people
differently, depending on the meaning we attribute to the behavior. No, because we only read her
story in the text on how she become the youngest billionaire and we didn't know her in person.
We are just relying on the information we got or read from the text that is why we can't give
exact judgement related to her behavior if we didn't see her in person and if we didn't know her
well in real life.

6-18. What evidence is there in the case to suggest that Blakely is not risk-averse?
- The evidence in the case that suggest Blakely is not risk-averse, is the person itself and her
words, she says that " The biggest risk in life is not risking. Every risk you take in life in detect
proportion to the reward. If I’m afraid of something, it's the next thing I have to go do. That's just
the way I’ve been." From the way she talks, she is confidently state that she is not afraid of
risking and she don't want to avoid it because she knew to herself that every risk we take have
something in return and that is the success or the goals we achieve. She is not a risk-averse
because a risk-averse defined as a person reluctant to take risk, meaning a person that is afraid to
take risk because of a certain reasons or many reasons. Her personality also makes her not a risk-
averse because she continued and believe in her idea to work. She takes risk to continue despite
of numerous rejections.
 6-19. Use the three-stage model of creativity to analyze Blakely's decision making. What
can you learn from her story that might help you be more creative in the future?

CAUSES OF CREATIVE BEHAVIOR

Creative Potential Creative Environment
-Blakely is clever she lured her friends into doing her - Blakely grew up in Clearwater Beach, Florida and
chores by setting up a competition and Blakely was according to her what she said the weather is hot.
so intent on success that she listened to self-guru
Wayne Dyer's incessantly even her friend doesn't like
it.

Problem Formulation
- Blakely got her idea of Spanx
while cold-calling customers as a
sales manager because she hated
pantyhose (a close-fitting legwear
covering the wearer's body from
the waist to toes). The hot weather
made her hate the pantyhose and
as a result, she got an idea and the
inspiration for Spanx.
CREATIVE BEHAVIOR
Information Idea Generation Idea Evaluation
Gathering - Blakely generates the - The idea evaluates from
- Blakely gathered idea of Spanx by the action of Blakely
information through working on marketing, where she relied on stores
research. At the manufacturing, and like Neirman Marcus to
Georgia Tech Library, financing, treating each set up her table and on
Blakely researched as its own project. She word of mouth to get the
every pantyhose patent found mill owners in news out the public where
ever filed and wrote her North Carolina that a customer acknowledges
patent application by willing to finance the Spanx.
following a textbook manufacturing after
she read in Barnes numerous rejections
&Noble. even he did not believe
on her idea, he still
ended up helping
Blakely

CREATIVE OUTCOMES (INNOVATION)

Novelty Usefulness
- Her big break came when she sent samples to Ophra - As approve by the customer, billions of dollars in
Winfrey's stylist and Winfrey would name Spanx her sales later, Spanx is sold in 55 countries and blakely
favorite product of the year and warned Blakely to wants to double international sales.
get her website ready but she didn't have a website.
What we learned.
Nurjanah Serad
" After reading Blakely's Story, I learned from her story is that being a creative is not just about
intelligence but the effort you put trough your work and if you already achieve one of your goals
don't stop just continue. As a person craving for a success , you need to believe in yourself
because it's not up to other people but it's up to you. You need to continue despite the challenges
you encounter in life because at the end of the day another day will arrive. And lastly i learned
that don't be afraid of taking risk because every risk you take in life it is a directly proportionate
to a rewards, that every challenges are step we need to overcome for the brighter future."

Lydil Ann Temple

"After reading a story of Blakely's, I learn to be hardworking,risk taker and give our best in
everything we do. It may take us to long time to achieve our goals but it will pay off. We take
risk because every risk we do can help us to achieve our goals in life even though we didn't sure
if we will win or loss. But we should make sure that every risk we made, we accept all the
opportunities given to us."

Ireneo Bondoc
"I learned from blakely story that she take the risk and didn't give up to achieve her goal in life,
Even though her friends didn't believe to her idea. Failure doesn't mean losing it means learning
and growing to be more wise, creative, and ambitous."

Ron Tamayo
"I learned from blakely story we have to believe to ourself. We keep doing our goal until we
achieve it even though no one believe us."

Mark Glenn Regino

"based on blakely story, i have realize many things. She became a young billionaire because of
her hardship and.great courage. I was amazed by her awe-inspiring affirmation that she will
become successful. Blake did not lose hope when her first attempt became a failure and she did
her best just to reach the goal that she wanted to be. Her previous failure became a learning
process toward her future success and refuse to give up. So that, for all student that still dreaming
for their future, Never let anyone tell you that you can't do something, not even your family and
friends. Have faith in yourself, then you must collect positive feedback, make necessary changes
along the way and make every failure as a motivation.