2021

eCommerce Calendar
Stay ahead of the game with essential dates
and insights on how to prepare for peak
shopping seasons.
JANUARY
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

28 29 30 31 1 2 3
Never been more
Groundhog Day excited about 2021?
NEW YEAR'S is one month away! Our calendar tells
DAY - Global Start thinking about you this year's most
fun promotions for 2/2. important shopping
dates.

4 5 6 7 8 9 10
Thinking about
Kick off your winter
clearance sale! going global?
EASTERN ORTHODOX
Your customers are CHRISTMAS You're in good company.
waiting for those after Religious 76% of sellers have a
new year discounts. desire to expand into
new markets.

11 12 13 14 15 16 17
DON'T FORGET Valentine's Day is one President's Day
COMING OF
Lunar New Year is one month away! Prepare to (February 15th) is one
AGE DAY - Japan
month away! charm your customers, month away! Sell the
Stock up on festive consider optimizing your last of your winter stock
Start planning your
clothing and beauty digital content strategy before Spring comes
promotions today!
products. for V-Day! around.

DR MARTIN 18 19 20 21 Top Tip 22 23 24

Get your Aussie
LUTHER KING JR 51% of
customers to shop on
DAY - U.S. consumers will pay more
Australia Day!
Celebrate MLK with your for sustainably produced
Did you know? Australia
customers by showing products. Try reducing
is ranked #10 for global
your brand's respect for packaging and use
eCommerce sales.
history. alternative materials.

25 26 27 28 29 30 31
Students in Football fan?
AUSTRALIA Did you know?
Australia go back to Whether or not you are,
school soon! DAY - Australia By 2040, 95% of
Super Bowl Sunday is
purchases are expected
Stock up on school REPUBLIC coming up so celebrate
to be made online.
supplies and promote DAY - India by throwing in a quick
eCommerce is on the up!
"back to school" sales! promotion!
FEBRUARY
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

1 2 3 4 5 6 7
February Best Buys
Valentine's Day is just Cupid is just around
Its back-to-back less than two weeks the corner & so is
FIRST DAY OF holidays: Valentine's
GROUNDHOG away! Remind shoppers President's Day! SUPERBOWL
SCHOOL
DAY - U.S. Day, Mardi Gras & SUNDAY - U.S.
Australia time is running out on Don’t forget to plan
President's Day. Make it special deals! your promotions.
a month full of deals!

8 9 10 11 12 13 14
Remember! This V-Day
15 Tips to boost Make this month a open your (virtual) CHINESE NEW
your Valentine's Day YEAR - China VALENTINE'S
real treat for your arms to all! Consumers
email marketing shoppers! Combine purchase gifts for friends, DAY - Global
VIETNAM NEW
campaign! President's Day & family, & lovers, so YEAR - Vietnam
Valentine's Day sales! consider your audience.

15 16 17 18 19 20 21
Did you know?
Weather has a big
PRESIDENT'S MARDI GRAS ASH WEDNESDAY impact on online sales.
DAY - U.S. U.S. Religious Fluctuations in weather
shape demand for
consumer goods.

22 23 24 25 Top Tip 26 27 28
Celebrate our
women! International Prioritize
Women's Day is 2 DEFENDER OF convenience and
weeks away. Run sales THE FATHERLAND discovery. 66% of
DAY - Russia online shoppers choose
that celebrate brave &
extraordinary women. a retailer based on
convenience.

1 2 3 4 5 6 7
MARCH
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

1 2 Feeling the luck 3 4 5 6 7

One week until
of the Irish? Mother's Day in the UK!
Celebrate women! St. Paddy's Day is just Offer your British
Prepare your store for two weeks away. Kick off shoppers special deals
those sales! a promotion for festive on the perfect gift
clothing and accessories for mum!
to celebrate with!

8 9 Did you know? 10 11 12 13 DAYLIGHT 14

Spring is near!
INTERNATIONAL 38% of consumers SAVINGS TIME
Start preparing your
WOMEN'S DAY won't shop at a site with U.S. - Host a sale that
Global spring strategy today.
unattractive content expires once the clocks
Learn why seasonal
LABOUR DAY and layout. Be sure to change!
Victoria, Australia sales are great for your
optimize your store's eCommerce business! MOTHER'S DAY
user experience! UK

15 16 17 18 19 20 21
Go for the green!
It's time to send out FIRST DAY OF
ST. PATRICK'S SPRING
last-minute offers on DAY - Global Northern
everything green for St. Hemisphere
Paddy's Day!

22 23 24 25 26 27 28
Easter is around
the corner! Top Tip PASSOVER
WORLD Enhance your Religious
Plan ahead and learn
WATER DAY store's content and
Global how to boost your
design and you'll see PALM SUNDAY
eCommerce sales this Religious
Easter! more business!

29 30 31 1 2 3 4
Brace yourself for
the Easter Rush!
HOLI
Here's what to know
India
about shoppers on
Easter Day.
APRIL
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

29 30 31 1 2 3 4
Easter is coming up!
APRIL FOOL'S GOOD FRIDAY Send out a reminder EASTER SUNDAY
DAY - Global Religious to your customers on Religious
special deals.

5 6 7 8 9 10 11
Did you know? Celebrate our furry How did your Q1 go?
48% of consumers friends! Kick off Now's the time to
EASTER MONDAY prefer to connect with special deals for NATIONAL
Religious examine Q1 sales and PET DAY - U.S.
a company via live chat National Pet Day - see if you need to make
than any other channel. coming soon! any future adjustments.

12 13 14 15 16 17 18
Top Tip
Go green for Earth Day!
START OF Think about
SONGKRAN Discover how to "green-
START OF RAMADAN capitalizing on online
Religious FESTIVAL ify" your eCommerce
groceries as people
Thailand operations and boost
continue to order
sales!
online.

19 20 21 22 23 24 25
Golden week in Japan is Have you done your
quickly approaching! Spring cleaning yet? EARTH DAY ANZAC DAY
Start planning festive Consider these 4 tips to U.S. Australia
promotions. Spring clean your store.

26 27 28 29 30 1 2
Mother's Day in the ARBOR DAY
U.S. is just three weeks START OF U.S.
away! Check out these 8 GOLDEN
must-try tricks to boost WEEK - Japan VICTORY DAY
sales on Mother's Day! Vietnam
MAY
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

26 27 28 29 30 1 2

LABOUR DAY ORTHODOX EASTER

Global Religious

Did you know? 3 4 END OF 5 6 Remind the late 7 8 9

Get festive for Cinco bloomers!
Mother's Day is the GOLDEN WEEK MOTHER'S
De Mayo! Run last- DAY - U.S.
3rd largest retail Japan Check out these 4 tips
minute promotions
holiday. Here's why CINCO to reach last-minute VICTORY DAY
on festive accessories
you should run a DE MAYO Mother's Day Multiple places
and clothing! Mexico/U.S.
week-long campaign! shoppers.

10 11 12 13 Top Tip 14 15 16
Honor those who
served! Now's the time Learn how to
INTERNATIONAL
END OF RAMADAN START OF EID AL-FITR create an effective
to plan your marketing DAY OF FAMILIES
Religious Religious email marketing plan
strategy for Memorial Global
Day (May 31st). for Memorial Day
weekend.

17 18 19 20 21 22 23
Run an Amazon store? Celebrate the dads too!
Drop your prices on Gear up for Father's
Memorial Day and create Day. It's just a month
a winning strategy. away!

Don't forget!
24 25 26 27 28 29 30
It's not too late! MOTHER'S
Reel in your UK DAY - France
Remind your customers
consumers to shop
about last-minute deals KIEV DAY
early for Spring Bank
for Memorial Day! Ukraine
Holiday on the 31st!

31 1 2 3 4 5 6
MEMORIAL
DAY - U.S.

SPRING BANK
HOLIDAY - UK
JUNE
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

31 1 2 3 4 5 6
Feeling that summer Amazon Prime Day is
breeze? Read up on nearly a month away! QUEENSLAND
how to prepare your Prepare your Amazon DAY - Australia
store for the summer. ranking ahead of time.

7 8 9 10 11 12 13
WESTERN
AUSTRALIA DAY Kick off your summer NATIONAL
Australia campaigns! Beat the DAY - Russia QUEENS
BIRTHDAY
AGONG'S heat by testing exclusive
INDEPENDENCE Global
BIRTHDAY summer offerings. DAY - Philippines
Malaysia

14 15 16 Did you know? 17 18 19 20

Remind your FATHER'S
37% of consumers are
shoppers about dad! DAY - U.S.
Ready for Father's Day? more likely to shop for
DRAGON BOAT JD SHOPPING JUNETEENTH
Check out this year's Send out a last-minute dad via their mobile WINTER
FESTIVAL - China DAY - China U.S.
top gift products. reminder about your phone or tablet. Be SOLSTICE
promotions. sure to optimize your Southern
Hemisphere
store's site.

21 22 23 24 25 26 27
Top Tip
Seeing fireworks?
SUMMER Summer is
SOLSTICE 4th of July is just around
a great time to run
Northern the corner so now's the
a contest or offer a
Hemisphere time to think BIG on
giveaway as it leverages
promotions.
your customers' loyalty.

28 29 30 28 1 2 3

CONSTITUTION
DAY - South Korea
JULY
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

28 29 30 1 2 3 4
Happy birthday America!
Now's the time to
CANADA INDEPENDENCE
DAY - Canada send out last-minute DAY - U.S.
reminders about
Independence Day sales!

5 6
Do you hear thunder?
Here's why you should
offer lightning deals this
Prime Day!
7 8 9 10 11
Milk or Dark?
Did you know? Bonjour!
If you run an online food Just in time for Prime
WORLD 46% of U.S. households Honor your French Day! Check out these
business, stock up on the
CHOCOLATE have a Prime membership shoppers by offering
best chocolate and offer hacks to optimize your
DAY - Global they plan on using for special deals for Bastille
discounts to celebrate Amazon search rankings.
Prime Day. Day ( July 14th).
World Chocolate Day.

12 13 14 15 16 17 18
Top Tip
Slow summer
AMAZON PRIME BASTILLE DAY NATIONAL ICE
DAY- Global (TBD) France sales? Hold a seasonal CREAM DAY - U.S.
contest! Contests boost
engagement and traffic!

19 20 21 22 23 24 25
Self-care is a priority!
Promote your best
INTERNATIONAL BUDDHIST
HARI RAYA EIDUL ADHA wellness products all
SELF-CARE DAY LENT DAY
HAJI - Malaysia Philippines week long (International Global Thailand
Self Care Day is this
weekend!)

26 27 28 29 30 31 1
Celebrate your friends!
INTERNATIONAL
Run a week-long
DAY OF
promotion with special FRIENDSHIP
deals for gifting your Global
customers' BFF.
AUGUST
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

26 27 28 29 30 31 1

August is sizzling!
2 3 Did you know? 4 5 6 7 8
Cheers!
It's low season so take Sunny Saturdays INTERNATIONAL
Kick off a special sale
time to analyze Q1 & in the summer are BEER DAY
for International Beer Global
Q2 to see where you the worst days for
Day (tomorrow)!
can improve. eCommerce.

9 Share the love with 10 11 12 13 14 15

INDEPENDENCE
your Chinese shoppers!
ISLAMIC NEW YEAR DAY - India
Prep some gear for VALENTINE'S
Religious DAY - China
Chinese V-Day this INDEPENDENCE
weekend. DAY - South Korea

16 17 Feeling the Back-to- 18 19 20 Is your store mobile 21 22

School madness? Top Tip
friendly? 30% of
INDEPENDENCE Update your stock Consider taking shoppers abandon
DAY - Indonesia on dropshipping to their carts due to poor
with the most popular
school supplies. boost your business. mobile experience.

23 24 25 Ready for
26 27 28 Don't forget! 29
Labor Day in the U.S.
Aussies celebrate
is just 2 weeks away! Back-to-School?
Father's Day on
Prep your store now to Learn how to make the September 5th. Prepare
get over the summer most of the first day of your store for Australian
slump. school. shoppers now.

30 31 1 2 3 4 5
NATIONAL
HEROES' DAY MERDEKA DAY
Philippines Malaysia
SEPTEMBER
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

30 31 1 2 3 4 5
Don't forget your Need some back-to-
Get more out of school inspiration?
VIETNAM shoppers down under!
Labor Day! Read up on FATHER'S DAY
INDEPENDENCE Now's the time to push Check out these 67
how to make the most Australia
DAY - Vietnam your Australian shoppers subject lines to help your
out of the long weekend.
to buy a gift for dad! email campaigns!

6 7 8 9 10 11 12
Pumpkin spice
Continue your back-to-
LABOR DAY BACK TO latte please!
INTERNATIONAL school campaigns!
U.S. SCHOOL - U.S. The first day of Fall is just
LITERACY DAY Make sure to stock up on
around the corner, start
JEWISH NEW YEAR Global everything students need
creating Autumn themed
Religious for the rest of the month!
campaigns!

13 14 15 16 17 18 Top Tip 19
Did you know? It's almost
sweater weather! Consider
High shipping costs are START OF customizing your
the #1 reason for cart MALAYSIA DAY Check out these 11 Fall
OKTOBERFEST product packaging.
Malaysia marketing ideas that will
abandonment. Consider Germany 72% of shoppers say
finding lower prices. get your online business
noticed! they're influenced by
packaging design.

20 21 22 23 24 25 26

CHUSEOK FIRST DAY

MID AUTUMN
(KOREAN OF FALL
FESTIVAL
THANKSGIVING Northern
Vietnam
DAY) - S.Korea Hemisphere

27 28 29 30 1 2 3
Columbus Day is Feeling spooky?
just 2 weeks away!
Halloween is just a month
Check out some great away! Start stocking
Columbus Day email up on your costume
templates that will get inventory ahead of time.
your promotions sailing.
OCTOBER
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

27 28 29 30 1 2 3
Trick or treat!
Check out these 7 GANDHI JAYANTI
Halloween marketing India
tactics.

4 Top Tip 5 Did you know? 6 7 8 9 10

One week till Holidays are
Columbus Day! just around the corner.
Read up on how to Analyze your numbers
prepare your store. from 2019 & 2020
to prepare for the
shopping peak.
Prepare for Mental
While the official holiday Health Day!
shopping season kicks WORLD MENTAL
Launch a campaign in
off around Black Friday, HEALTH DAY
which a certain amount Global
40% of shoppers
of proceeds will go to
begin spending before
charity.
Halloween!

11 12 13 14 15 16 17
Top Tip
Use live chat
COLUMBUS DAY to help shoppers buy DEFENDER'S DAY
U.S. faster. 21% of shoppers Ukraine
are tempted to buy from
a site with live chat.

18 19 20 21 22 23 24
The holiday season
China's Singles Day is almost here! Conquer NATIONAL
is less than a month retail's busiest time of KANGAROO
away! Be sure to plan in year with some tips and AWARENESS
advance! tricks for a successful DAY - Australia
holiday season.

25 26 Bring your email 27 28 29 30 31

marketing campaign
BOO!
back from the dead!
Hurry up and send those HALLOWEEN
Check out these Global
last-minute Halloween
spooktacular subject
offers to your shoppers.
lines for your Halloween
campaign.
NOVEMBER
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

1 2 3 4 5 6 7
Singles Day is the Did you know?
biggest online 27% of holiday shoppers
ALL SAINTS DAY CULTURE DAY DIWALI shopping event in spend on average $1,650.
Religious Japan India the world. Here's Read this insightful
how you should survey for more
prepare your store. interesting facts.

8 9 10 11 12 13 14
Fun Fact VETERAN'S DAY
11.11 is just two U.S. WORLD
38% of online shoppers days away! Get your KINDNESS DAY
complete their holiday promotions ready! SINGLES DAY Global
gift list in early November. China

15 16 17 18 19 Feel that 20 21
Make your shoppers
Dreidel, dreidel! holiday spirit?
feel extra special!
The first night of INTERNATIONAL Christmas is quickly Black Friday is the
Create a pre-sale buzz approaching and now's best day for online
Hanukkah is almost here MEN'S DAY
and target them based Global the time to plan how deals on electronics.
so go ahead vand offer
on products they've you'll be spreading that
some special deals!
already purchased. holiday joy.

22 23 24 25 26 27 28
This Cyber Monday,
Don't forget!
Create a sense of
LABOUR Remind your shoppers
urgency! Create a real- THANKSGIVING BLACK FRIDAY SMALL BUSINESS START OF HANUKKUAH
THANKSGIVING to skip those long Black
time countdown to your DAY - U.S. Global SATURDAY - U.S. Religious
DAY - Japan Friday lines and shop low
sales to drive more
prices online.
conversions.

29 30 1 2 3 4 5

CYBER MONDAY BONIFACIO DAY

Global Philippines
DECEMBER
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

29 30 1 2 3 4 5
Spread the joy!
Tis' the season. Over 60% of U.S.
Cyber Monday isn't over! Get creative with
The winter holiday season consumers purchase
Extend your deals and their holiday gifts online. your email marketing
offers for late shoppers is officially upon us. Be campaigns this Christmas
sure to take care of your Offer shoppers FREE
to maximize your sales. by considering these
stock in advance. shipping all month!
strategies.

6 7
It's the most wonderful
time of the year!
END OF
Grab your shoppers'
HANUKKAH
attention with these 4
Global
simple designs for your
eCommerce store.
Top Tip 8 9 10 11 12
Shoppers missed out on
This holiday Cyber Monday deals? Boost your online
season, consider offering Remind them about sales with these
CONSTITUTION
e-gift cards. Recipients
DAY - Thailand Green Monday, the 5 Green Monday
typically spend 40%
biggest shopping holiday marketing strategies.
more, meaning more they haven't heard of yet!
sales for you!

13 14 Consumers want a 15 16 17 18 19
more personalized Don't forget!
experience. 70% say Remind those late
GREEN MONDAY brands are not FREE SHIPPING
shoppers to order now
U.S. DAY - Global
personalizing their to ensure delivery by
shopping experience Christmas Day.
enough.

20 21 22 Did you know? 23 24 25 26

Let it snow… with sales! Boxing Day brings the
WINTER
Surprise your shoppers most mobile traffic
SOLSTICE CHRISTMAS EVE CHRISTMAS DAY BOXING DAY
with a flash sale right Northern to shopping sites as Religious Religious Multiple
before the first day of Hemisphere shoppers return gifts
winter. and look for post-holiday
sales.

27 28 29 30 31 1 2
5..4..3..2..1!
10 marketing
Revamp your sales strategies to ponder RIZAL DAY NEW YEAR'S EVE NEW YEAR'S DAY
campaign's landing pages over the new year Philippines Global
and host a countdown to holidays.
the new year!
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