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Basis for political parties Washington warned against division caused by political parties.
They operate in an attempt to gain control of the country and
wield power to achieve their goals and implement their policy.
They do this by mobilizing and educating voters, creating
platforms, recruiting candidates and running campaigns, and
governing with their policy.
Mobilization and Parties work to sway those in the middle rather than just send
education out party die-hards because they need to gain the majority
ffrom the middle. Can use calling and canvassing to persuade
voters. Can use ads or other methods of communication to
support their candidates and criticize others.
3 things learned:
1. Contributions to candidates are (theoretically) limited to $5,000
2. Ross Perot largely cost Bush Sr his re-election
3. Alignments and dealignments
Media Television is a huge factor in how most people get their news.
Candidates use this by gaining press coverage (free of charge) in
a setting like a school or factory visit or political rallies. They
also buy commercials which are highly expensive parts of
campaigns. Presentation is key (think of Kennedy/Nixon debate
and H Clinton’s wardrobe choice.) Social media sites help
people connect with others, share info, and voice opinions.
DNC and RNC National committees are made up of public leaders and activists
who guide the party and create a hierarchy of hundreds of
employees carrying out party operations. Chairpersons are chief
strategists who assist in guiding policy and operating campaigns
while insuring party ideas align with members.
Hill Committees Each party has committees in each house of congress (4 total)
which work to reelect incumbent members and find candidates
for open seats.
Splitting Tickets: candidate As campaigns become more about the candidate and less about
centered campaigns party affiliation, people are more willing to split the ticket and
vote for members of each party.
Divides in the party Sharp divides can be seen in cases like the 1968 Democratic
Convention when young activists protested in the streets but
party elites chose Humphrey as the nominee. McGovern-Fraser
Commission was established to search for more diverse
candidates and heal some wounds. Dems changed party rules
to create superdelegates, shifted again to make 2/3 of them
committed to their states in 2016. Different policy decisions
lead to parties appealing to different demographics.
2nd Alignment 1860- Northern dems joined with Whigs and abolitionists to
oppose slavery forming the Free Soil party, took Republican title
in 1860. Republicans dominated politics until 1932 with pro-
business agenda (often waved the bloody shirt) as Dems
became party of the south.
3rd Alignment 1896- Economic hardships brought Dems into alignment with
3rd parties as they shifted to support workers and prohibition.
Dems found their regulatory zeal here. Republicans held power.
4th Alignment 1932- FDR!!! FDR and New Deal during the great depression
shifted the party to strongly align with Dems (especially after
Hoover’s failures.) Dems aligned with unions, blue-collar
workers, minorities, farmers, white southerners, poor,
immigrants, and intellectuals to form ND coalition. Black people
began to shift from Repubs to dems.
Hard money Money regulated by the FEC which can only come from PACs,
people, and parties. This goes directly to candidates.
Soft Money A way of getting around the hard money regulations by creating
issue ads which can influence voters w/o supporting a
candidate. Bipartisan Campaign Reform Act (2002) blocked
issue ads, so soft money instead went to interest groups which
supported more extreme candidates and widened political
gaps. Power of parties was weakened.