Name: Adarsh Tiwari

PGMB1903

Criteria Flipkart Pepsi HUL ITC Coca-Cola

Customer Important Important Not that Not that Important
Experience Important important
Clock speed Moderate Moderate High Moderate High
Competitive No advantage Advantage Advantage No advantage No advantage
advantage (LOW COST) (Clock speed)
Capable Important Important Important Important Important
supplier
Architecture * * * *
Decision In-house+ Outsource +In- Outsource , Outsource , Outsource ,In-
Outsource house , they acquire partnership house,
partnership supplier , Partnership

Flipkart:
Flipkart has their own brand like MarQ, Billion, perfect homes & smart buy which contribute
about 8% of company revenue

Pepsi

 Pepsi has In house brands like Tropicana, Gatorade, Frito-Lay (Contract farming for
PepsiCo in India and procure about 50 % of potatoes for processing chips) & Quaker
 Pepsi has a contract with a lot of companies for their different works like they have a
contract with Endeavor info consulting services for data processing, customer care etc
and they also have contract with Bayer crop sciences for providing crop protections
(contract farming)
 PepsiCo have 10 year agreement with Hewitt associates , Hewitt will provide HR BPO for
different countries

HUL:

 Accenture has finalized terms to provide Unilever with a broad range of HR

services which can be considered as outsourcing
 Lowe Lintas still handles the work for HUL clients

COCA COLA:

A conglomerate of different partnerships with 900 bottling companies that allowed the
company to establish a worldwide distribution network and presence with local expertise.
Because of its partnership with more than 275 independent international bottling companies of
different sizes, The Coca-Cola Company, which is the parent company, has become an empire,
so Coca cola is totally dependent on their bottling partners