Panther air:

My business strategy to the Panther air, the on demand jet charter service, it would be a strategy
to find like friends, the world´s top business people already have all the money that they want, for
this reason I would like to offer more like a service of quality and friendly. And the advertising it
will be principally like:

"No matter how much money do you have, you always would need a lyft, no matter if is on earth
or in the sky, and what would be better to choice where you want to travel, with the people you
want and enjoying the beautiful views of Hamburg, Germany. Our Panther air would be always
your personal lyft but much better and with the best technology and commodities. It would be a
transport of top class with the best experiences of a friendly raid". Then I would proceed to show
blueprints of the plain and the plain itself, and i will insist that the plane and the workers are like
their friends. I choose this approach because I think that the rich people are seeing more and more
in the quality of the service and the people, than the product itself, and they´re looking for a
friendlier approach, also, all the top business people would have a private jet, so I think that focus
more in the service than the product is our winning key.

I will use a Tv commercial to tell a story time, and to transmit this message clearer.

E-book:

With the E-book, I will continue with the friendly approach, because this E-book, can literally be
your friend, a good friend always recommends good books to read, and this E-book have a system
of "Next read", "the E-Book consults a database of related titles which may be of interest to the
reader. It then makes recommendations for downloading or purchase". And this is the description
of a good friend, at least a very good influence.

"¿Do you want a friend in that days and nights that you´re in the middle of the forest, traveling to
magical worlds, going to hidden places, shaking of fear in a horror house, and more and more
situations that you can dive in a sea of adventures? This E-book it would be your perfect friend;
never let you lose "When turned on it takes readers. straight to the last page they were reading.",
like a very good friend that always guides you, and you can take it to any place, "it can fit into a
pocket or handbag". You can pick your friend and travel with him to absolute any place.

I would offer this strategy to any computer and technology enterprise that would like to invest in
this product. And I would promote the product in the TV and in the radio, in the TV all can watch
the product and the radio is usually listened by the people that like to read.

Safe Heaven:

With the Safe Heaven hotels, I would propose a kind of home approach, this would be because
this hotel would be like a home or at least a mini-city, where you can eat local and a big variety of
food, have free classes of aerobics, enjoy of the musical entertainment, the mini-spa in each floor
is a very good option, and all the other good things that our hotel will have.
"It´s a perfect place to stay with your family or with your loved ones, you can relax, make some
sport, enjoy the music, but mostly it would be your perfect place to relax. It´s very accessible, it´s
on your downtown, and you can enjoy also of our variety of prices and relax with them too,
something that you can afford perfectly by your own, and still you can enjoy with all your family,
come to our hotel, it´s like your second home".

This message will be transmitted only on TV, I don´t think that in other channels we can have a
good response of the customers.