The government’s £5 million joint iota prevent 2 iv 3 > | (=, I: oe 5 f, = { Se 41% 4 a ANT-INJECTING TV ADVERT. Preosttoes smack can leave a scar on your whole told he has become infected tor, ‘Tieeted by surging. stive director John Amiel. ANTL-HEROIN POSTER. Bloody > ee as reminders of the thefts th . paid Yor ine fixes. COL te: . Kevins pactete search found w 195- it ANTL-INJECTING POSTER. The j Geral mesopeo wing ae a Shore, cottaglaing net tse contemiatng inet Sn er a er eT injecting, never aut istwat y Radio scripts and anti-heroin youth press ads on page ie eek teven once, DON'T INJECT 1) DRUGLIK Wore Dacnier 1987 iDOCTOR: Well, 7 Michael, the results, ‘of your blood test ‘nave come through, ‘and we have found, “antibodies that Indicate that you are HIV postive... = ion campaign: ‘Don’t inject AIDS’ is the key message VOICEOVER: The 8 ) ‘AIDS virus can live fon dirty needies and, ‘equipment. So don’t just f . . really get you outof One of the five double-page spread > anti-injecting ads. All end. with the hone umber of the National AIDS elpline as a free source of further advice. This one reads: There's avery easy way to find out it someone caries the AIDS vis, Boraw tis needle, The AIDS wrus can ve on dynes and works, {and sharing isthe quickest way to pit sraight into your blood. n some parts ofthe county, as many as one in wo drug injectors carries the varus. And you can telby looking at them (or thelr needles) whether they re infected or not. you smoke smack, youve already stated to Thess up your body and your mind. you share ‘needle, AIDS could nh the job of. The ads all reflect government concern > “to ensure that the anti-injecting mes- sage would not be taken 2s, condoning other forms of drug misuse”. Here the ‘words read: “This your ts fx. You've aeady smoked heroin gute abit (and probably done yourself {ute at damage). Bul you ve never actually planned tones. So you're about to borrow Someone else's ngedte. The AIDS virus can lve ‘ndity needles an works and just one fo can ‘uit stag nto yourbioed. You can tl by looking ata needle or singe they re niected You can teventellbylookng atthetr owner. (Besides, Now do you know where else they ve ‘been?) Govon. Take your pick ANTI-INJECTING YOUTH PRESS ADVERTISEMENTS “4 Shock tactics like this concer health educators, but John Moore of the DHSS claims “we cannot afford to pull our punches”. Text below. “To anyone who smokes smack, death can seem along way away. (Even though smoking sit {oes lotof damage.) But to anyore who injects, death sat closer. Nobody who ‘rmokosithinks they lever injec, yet people Stilldo it fthey don'tnave needies ot thet own, they share other people's. But the AIDS virus cam ive on ty neodies and works. Sharing is the easiest way to pul he vius straight ino your bloodstream. And justone xis alli akes. Campaign report on page 4 LIK ence 17 IANTI- INJECTING RADIO ADS Seripts of three of the four ratio ads being broadcast 21 times a week ae ‘Sharing’ Voice over: I you're ever tempted is injet drugs there's a {9000 chance you sti willbe ‘hated. Sohow wil you know the syringa you shares inlcted wih the AIDS wus? Pete: Come on, you can share ny works, ‘Sara: Hore you are, use this Synge. Mike: Wry don you use my works? Marvin: Uso my syringe “JM: Just ey take ny works, Voice over: Al you've gatto work outis which ofthese drug Injectors sn infected, because ‘now in some pats of the country ‘as many as ong n two injectors ‘cartes tho AIDS vis. Aa you Ccan'tel just by looking. Sa you don twantto inject AIDS, on tinject drugs. ‘Choice’ Tim: ip dip sky ue Who's? Not you. Ipcip sky bie. Who's iP NotyoU pap sky Bue ‘Who st? Nat you Volee over: in some pars othe eounry ene nwo drugenyecers ‘arnes the AIDS ves Sat you're injecting witha shared Syringe. at you've goto ois ‘work oul he syringe you choose is clean Femember you cart see the AlDS ures nine syringe. So fematdo you co? Fd: ip dip sky nue, Who's it? Not you Voice over: Donticjet drugs and you wor’ tnjoct AIDS. ‘Which Needle?” {ain: you're taking drugs ana you e thinking ot jecting, yout eed a syringe Today Fm holding two syringes inmy hand. One of thers ‘nected wit the AIDS views “ake a look Which ono fit, &h? Come on, closer Take acose Joo What? Oh yes, thi is onthe radio. Youtan ts. Well t would be exacty ine same these syringes were in your hand. You can' see the {AiOS vies and no-one ever knows they re infectes unt ts Yoo ate, Voiee over: It nly takes one Infocted syringe to give you AIDS. And rememoer in some bars ore country as mary as ‘ain two cruginjoctors carry the AIDS vis. N you dont injeet drugs you Wwon'tnject AIDS, 12 <€ OROGLINK Nevemtzs camber 1987 eee eee ANTI-HEROJN YOUTH PRESS ADS Above, two doube-page spreads aimed at young men. Bulow, mock-ups of two of the ads aimed at young women tue to be completed with photos from Don MeCulin, famous for his farrowing shots from Biafra, Letanon and Vietram, A third women’s ad warns of the risks of being ‘ripped off' by male dru users and of catching AIDS through sexual intercourse wit injectors. See right hand column for text. “4 Smack makes people do a lot of thangs thoy Teel sick at. You might think you'l novor get ino the hab. Buti you 8, you'l need mare and more money: As heroin takes con: Wolof youre, you start by nicking things from your family. Soon, your wens won't be able to trust you father. And whe you're ‘eating ‘ther people like at yOu could be Treating yourso even worse, You could be tempted to. share a Synge. even though you swore you'd never inject. (Just Tike” you Swore you'd never steal trom your ‘reier Aa you get AIDS, then that's the last of you 4 The fist time you try smack, you ‘might not be thinking about the nest ew dozer tres. But they hap» pen, they ost you money. And ‘what easier place to find i than home? Even it your mother finds ul, she won't We the palice, wil she? On the oiher and, tiking your way out ofthat won't be much fun, And if that sounds bad, ry taking your way out of this one. Youve Used 9 noodle. (Everyone ays "not me’. bu people sit do) I ‘twas someone else's wars, they could have had the AIDS. vius, ‘though you couldn el byloking fat mem, And now, YOU" mother Wants to brow’ why You look 80 wotied Campaign report on page 4 This s your fst smoke of heroin “Piling, And rings Can get 4 lot worse. No-one ever thinks heron wil end up controling thom, But wnen it dons, 11 not prety sign You le, you scrounge, you steal from your family and fners to ‘get money. Your face, your body 2nd yOUF Mind get messed UD. ANG i you ever get tempted to share a syringe (whieh & surprising number f people co) you're in danger of tatehing AIDS. Il that appens. that auld be your whole ale Gown the ‘ott. Suppose you try smoking smack Iust the once, just for a laugh? ‘won't turn yOu io a prositule just ike that. But you get turner into, iW opt you more ana mare money al he time. Which wi urn you alia, a scrounger and a the. I you get realy desperate for money, you Imignt even sol your body. OF. You may be tempted to share a neecle ‘or equipment. You probably swore you'd never do ether. (LIKE You Drcbably swore “you'd oly try Smack once.) Bath these things can put you m danger tom AIDS. And 135 anjano who's got it wil tel You, there's not many laughs in that.