Assignment: Strategy

What Kind of Supermarket?

Discuss the following scenario: You are an investor who is planning to open a new
supermarket in your city. You are trying to decide what business-level strategy would
provide your supermarket with a competitive advantage that would allow you to attract
customers and outperform your prospective rivals.
1. List the supermarket chains in your city and identify their business-level strategies (for
example, low cost, differentiation, or focus). Also, list any particular kinds of strengths or
weaknesses that they might have (such as a great bakery or a horrible meat counter).

Answer no. 01:

S.No Supermarkets Business-level Strengths Weaknesses
Strategy
1. Hyper Star Differentiation Imported products Local products
too costly high
2. Metro Super Differentiation Fresh meat corner Terrible
Market counter service

3. Imtiaz Super Low Cost Accessibility Poor Parking

Market system
4. Time Medicos Focus Pharmacy Costly high
differentiation

2. On the basis of this analysis, what type of business-level strategy do you think will best
succeed in the local market? What will the specific elements of this strategy be?
(For example: What kind of supermarket will it be? What kind of strengths will you try to
develop? What kinds of customers will you aim for? What will you do to attract them?)

Answer no. 02:

In my perception, the supermarket that will do best against the rivals is the one selling the
high-quality products for the best price available. I will use the competitive advantage with
the high-quality products. The competitive advantage is helpful in bringing the companies
cost below than the cost of its competition. The differentiation strategy is the best strategy
that can be used to make the supermarket most differentiated.
S.No Supermarket Name Business-Level Strengths Customers
. Strategy
1. All-Mart Supermarket Differentiation Quality, Local
Quick (all classes)
service 24/7
with
 promotions

Note: The name ‘All-Mart' shows accessibility of products of all kinds, for all age group of people,
providing services whole week 24/7.