Business Plan_ Business Overview

CODER uses technology of inserting digital codes into all types of objects and sounds, it is cheaper than IoT which uses chips.
The next generation IoT technology applicable to various business fields.
Using Invisible and Inaudible Digital Encoding Technology(Image and sound) and collecting data to analyze in diverse marketing field through scanning with smartphones.
CODER continues to be innovative by using its adaptive developments to create new applications and Global Security Market,

becoming a frontier company leading the Fourth Industrial Revolution.

Scan Deliver mapped content

inserted data through mobiles

Mapping objects
information and
contents

The desired content

connected to data
Dot pattern in objects,
Color pattern, latent
technique, Digital Coding
Collet and analyze
insertion technique. objects and
content’s information

v
 Business Plan_ Technique Introduction_DoT Service

W-DoT D-DoT E-DoT J-DoT K-DoT P-DoT

Applied to The most basic DoT for Security DoT that Stamped security DoT Security DoT combines Counterfeiting prevention
digital screens general printing temporarily stop the copy implemented in micro D-DoT with hidden DoT is a security
or site images applications machine or scan patterns phrases (latent) to material that can detect
equipment to prevent prevent product far-infrared rays, which
counterfeit/ falsification counterfeiting and can be applied to various
of documents falsifying product processes and is
designed with On/Off
sensing function

C-DoT G-DoT X-DoT L-DoT A-DoT N-DoT

Image Security DoT Security DoT with variety DoT is a double
applied on monitor of digital coating combination of K-DoT
and display techniques and another D-DoT and
(Top Security DoT) the results of original and
duplicate copies can be
determined the
authenticity
(Top Security DoT)
DoT with the ability to DoT, transmit information DoT, a functional
deliver information in real by encoding digital substance *High polymer,
time to live broadcasting codes on all sounds or is implemented as
without loss of prevent illegal use of ultrafine nanoparticles for
information movies or music security and information
transfer

H-DoT R-DoT
Security DoT with IoT that codes
holographic information by shining
technology light on products.
DoT that can scan light
and transmit product
information
Business Plan_ Technique Introduction_Sound Coding Principle

Sound coding technique inserts data on sounds without the use of chips, providing a variety of content by analyzing it and it is classified
into Live SOUND coding & Pre SOUND coding

Unlike the method of inserting data on existing frequencies, our technique Inserts data before sending the content (Vod, Clip) and when the content
delivers information without changing broadcast content or sound. is sent, it analyze the sound delivering the appropriate information

Real-time storage & sy

nchronization progress

Livematerial synchronization withconte Mapping sound materials

nt withcontent

Real-timemonitoring Deliver content with encry

pted data

Setup and insert into cont

ent special events atspecifi Deliver to audience correspon
Deliver to audience correspon
c time dentcontent matchedwith so
dentcontent matchedwith so
und und

Broadcastingstation Data delivery

3~5 secondssound delayfrom the broadcastingstationto mobiles 3~5 secondssound wav

eanalysisand storagethrough Liveserver
Business Plan_ Business Concept anBusiness Plan_ Business Concept and Revenue Model
Business Plan_ Business Concept and Revenue Model
d Revenue Model

CODER is an IT company specialized in data insertion into objects without chips.

By inserting information into all kinds of materials and sounds, a new door for diverse type of business areas is opened.
Manufacturing processes and costs are low, enabling a high profit model.

Product Business Concept Revenue Model Remarks

• IoT inserting information into objects • Revenue model for products in need for
DOT without chips authentication
Image
(Data On • Various types of business models are • Marketing/Ads/Distribution/Security (Home plus,
Coding
Things) possible by inserting information into Joongang Ilbo, Amorepacific , LG Electronics etc.)
diverse materials and sounds • License or joint enterprise
• A solution that inserts information (data)
into sound by digital code to provide
customers with a variety of information
PPS
(such as product purchase) just from • Broadcast/Radio/Movie (JTBC, CJ E&M, Megabox etc.) Sound
(PPL Platform
sound from TV or radio. • License or joint enterprise Coding
Service)
• A service that provides
marketing/promotion information in
advertisements or movie sound
• A service platform for receiving various • Applicable to a variety of packages (such as cosmetics,
information or activation through agricultural products, confectionery, household goods,
DoT
Smart Package scanning in a simple package by etc.)
Package
applying IoT technology to a package of • App enables you to create a wide range of revenue
products. models
• Applying IoT technology to products that
can be easily purchased
• Profit model diversification for each product
DoT Product • Existing products can be sold as more Products
• Smart T-shirts, music box, smart teaching material etc.
valuable products by applying IoT, the
fourth industrial technology
• IoT order platform for customer
• Revenue model of annual license revenue in stores
Smart Menu satisfaction without having to wait in line DoT Menu
• Lower cost model than KIOSKs or other order system
at stores
veBusiness Plan_ Revenue Model
nue Model

Price policies and revenue models vary depending on various conditions, such as the service model or quantity of the applied object

Method Cost Policy Model Unit Period Notes Additional Service

Cost calculation by Price policy changes 1. Mobile app service
By item
per Item product item. 1 year depending on number of (app development
Printing (By design)
No quantity limit. items and applied IoT or SDK)
Method
(printing, mold, etc)
2. Content Making
Cost calculation by quantity By Quantity (MoQ) according to Service
per Quantity 1 year ~
printed. quantity the applicable IoT price policy 3. CMS(Content
Management
Price policy changes
Labelling By System), Big Data ,
Cost calculation by quantity depending on the quantity
per Quantity 1 year ~ CDS (Coder
Method printed quantity (MoQ), material, size and
Defense System)
applied IoT of the label
service
4. Contract End Scan
Calculate cost when coding
Image Price policy changes Service
customer image files. By
Coding per Coding 1 year depending on the quantity of 5. System
No quantity limit, but Coding
Method images being coded Implementation
limited scope of use
Service link

* Additional services are paid and the price varies according to the terms of the contract (quantity, amount, etc.)
* Product scanning is not possible at contract termination and service can be continued through contract end scan
service (contract end scan service amount: 20% to 30% of the total contract amount)
* Printed supervision: When design changes, when printing conditions (such as copper plates) are changed, when
the contract is terminated, or when other customers are requested.
* Calculate costs based on printed orders when charging by the quantity
Business Plan_ Technology Development Stratey
ategy

CODER’s unique technology for storing information on various objects without chips is as follows