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Whatever kind of business you do, it is very important that you assign your brand an identity by which it
will be recognizable to potential clients.
Creating a unique name, logo, or even adding a sound slogan in a large number of cases could be one of
the cheapest and most efficient ways to make your products or services recognizable and single them out
from the competition ones on the market.
Logo
The logo is a means of visual communication and visual identification. The fact that the human brain
processes visual data as much as 60,000 times faster than textual data, registering 65% of visual content
and only 10% of textual data contributes to its importance. For most people, visual presentation is also
more interesting than textual or any other, and the corresponding logo will quickly attract people to opt
for your brand, remember it even more easily and return to it anew, or recommend it to others. The most
important marketing move you can make at the very beginning!
Now you're probably even more confident in your idea to design a logo for your brand, and you're only
interested in one more thing:
How do I design my logo?
The answer, we believe, will seem rather encouraging to you. Nowadays, with a good idea and a little
creativity, you can create your logo for free without any additional knowledge in the field of graphic
design. However, if you are willing to invest money in this aspect of building your brand, we advise you
to leave this work to an expert. However, if you are a small business driver or are simply trying to avoid
all unnecessary investments and prefer to invest a little of your own time to create a logo, continue
reading this post.
7 STEPS TO CREATE A LOGO – COMPLETELY FREE
1.IDEA
The first step in realizing this challenge is to find an idea to guide yourself in designing the logo. This can
seem like a very demanding part of the job, but luckily, you're in the right place.
Introducing you - 7 questions that will help you come up with a creative solution:
How would I describe this brand using just one word?
When I close my eyes and think of this brand, what's the first thing I see?
Without what tools for work, materials or means of functioning of this brand would not be
possible?
2.LogoMakr
3.Adobe Spark
4.Shopify
5.Logo Garden
6.UCraft
8.Canva
9.Visme
10.DesignEvo
Once you've selected the right program — you're ready for the last, and also the most important, step.
3.LOGO DESIGN
A lot of creativity needs to be invested in the logo design itself. In doing so, you should also pay attention
to the smallest details, and we have listed below some of the most common bugs that occur.
1.Over-complicated layout
When designing a logo, the golden rule "less is more" applies. What we want to achieve is a recognizable,
simple, easily memorable identifier that can be easily absorbed and reproducted. For this reason, the
complicated appearance of the logo should be avoided in a wide arc.
2.Wrong color selection
The choice of the right color combination can be seen as a whole separate little universe to which it is
possible to dedicate years of study. It is very important to choose the right combination of colors that go
well for the human eye, whether you will opt for complementary or analogue colors. On the Internet,
there are a large number of sites that will help you find complementary colors, as well as suggest those
color combinations that are currently popular on the world level. An example is pages such as the Canva
Color Wheel https://www.canva.com/colors/color-wheel/ or paletton
https://paletton.com/#uid=1000u0kllllaFw0g0qFqFg0w0aF .
3.Trend tracking
We are witnessing a time when trends are reversed on a near-weekly level. If we want our logo to come to
life, it would be pointless to change it every half year. That's why following trends in this case is a
double-edged sword. As important as it is for us to keep track of modern flows, it is very important to
design a logo wisely that will not have an expiration date. That's why it's smarter to choose more classic
looks and symbols.