Saint Anthony Academy

Batuan, Bohol, Philippines

Member: Bohol Association of Catholic Schools ( BACS)
Catholic Education Association of the Philippines (CEAP)
ORGANIZATION AND MANAGEMENT 12

Name:___________________________ Year & Section:___________________________

Date:______________________________ Score: __________________
ACTIVITY NO. 12
(Week 12)
Topic: Introduction to the Different Functional Areas of Management
Competencies: Explain the nature and role in the firm of the different functional areas of management.
Objectives: Identify the strengths and weakness in business operation of the organization.
Concept Notes:
FUNCTIONAL AREAS OF MANAGEMENT NATURE IN THE FIRM
Human Resource Management  Describes the process of recruitment and selection of
employees in the organization.
 The company mission and vision as well as the
objectives are discussed on the orientation and training
of employees in this area of management.

Marketing Management  It is the process whereby the supply of goods and

services are monitored to meet the demand of customers
to satisfy human needs and wants.
 The primary focus of this area is the 4P’s of marketing
mix namely; Product, Price, Promotion and Place.

Operations Management
 This shows the flow of the manufacturing process of the
products and goods that the firm needs to sell in the
market to be globally competitive.
 An innovation of products to be sold is their operational
strategy in this area

Financial Management  This area focuses on the sales, revenues and expenses of
the firm whether it is gaining profit or have financial
losses.
 Here financial statement needs to be reported yearly
among the different areas of management in order to
determine the position of the company in terms of
growth, stability and decline.

Material and Procurement  This is the proper distribution of materials and supplies
Management in the right time and places to prevent delay
transactions.
 This area of management stress out the process of
purchasing raw materials and supplies from the supplier
to monitor the stocks delivered from the company
warehouse.

Office management  It displays the overall work force of the employees in

the company primarily the transactions of the business
from the five functions of management such as planning,
organizing, leading, staffing and controlling to achieve
the company objectives.
 Information Communication  this is a two-way process in management that involves
and Technology Management the receiver and the sender.
 Since it is rampant nowadays that people are engage to
the internet by means of buying goods, they act as the
sender and the one who receives orders act as the
receiver.
 This area is also responsible on the internet access of the
firms for business productivity.

ROLE IN THE FIRM

 Human Resource Management responsibility is to manage its people to become skilled and competent
workers. Training and development of employees is one of the major programs of every company. It is the
duty of the HRM to have effective and efficient workers which is very important in running a business firm.
However, this area is also in charge on evaluating the job performance of each employee in the company for
them to identify those employees who are qualified to receive an increase in salary, rewards, incentives and
benefits.
 Marketing Management primary concern is the production and marketing aspects of the company to target
customer satisfaction. Its basic role is to promote the products and services of the firm in an affordable
price. In this area, managers usually examine the business location of the firm because the place of the
business plays a major role in the marketing mix. Marketing managers choose the best place for their target
markets which is the customers and it is consider as one of their marketing strategies.
 Operation Management is responsible for manufacturing goods and services in the company, this area of
management must engage to the other areas in order for the company to adopt different operational
strategies.
 Financial Management duty is to focus on the overall financial activities of the firm from sales, revenues,
expenses, income down to profit or losses of the business to detect its stability.
 Material and Procurement Management is in charge on buying raw materials at its lowest cost to control
the company budget.
 Office Management is liable on the overall workforce of the firm, its office activities and the task assigned
to the employees to achieve the organizational objectives.
 Information Communication and Technology Management role in the firm is to track any information
of the firm’s business data to maintain its profitability among its competitors.

ACTIVITY
Instruction: Imagine that you are a marketing manager in the firm which is focus on its internal factors. List at
least five strengths and weaknesses relating to business operation of the organization in the Marketing
Management area. Write your answers on the given table. (20 pts)

STRENGTHS WEAKNESSES
1. 1.

2. 2.

3. 3.

4. 4.

5. 5.