Attributes to Effective Corporate Communication

Managing Matrix

All operations and activities in an organisation

constitute a matrix of interdependent matrices
which operate in perfect synergy. This matrix is
further managed and strategically carried out by
effective Corporate Communication.
Attributes to Effective Corporate Communication
 Simple

The singular focus of message and media on

survival and success of a company
 Clear

The intent of the message must be clear. The

clarity of message bears the impact on the target
audience.
 Consistent

• Consistency in the message leads to greater

credibility among the audience.
• Consistency communicates stability and
dependability.
 Credible

Any message which is clear, consistent and

dependable earns credibility of the audience.
 Timely

Ideal timing delivers information at the exact

moment garners support and wins trust of the
stakeholders.
 Defined

A defined corporate communication determines

who communicates what messages through which
media to receivers individually identified both
inside and outside the organisation.
 Flexible

An effective design of communication adapts

messages, media and audience, as necessary, to
achieve desired results.
 Target: Individual

In all effective communication, choice and action

rest with the individual. Corporate communication
does not persuade group. Rather, it persuades
individuals, who accept a definition of self and of
group norms.
 Meaningful

The intent and purpose of the communication

must be clear and, as far as possible, without
multiple meanings and sub texts.
 Measurable
All communications uses resources and competes
for attention. Measuring communication allows us
to see what works and what does not.
And the end of all our exploring
Will be to arrive where we started
And know the place for the first time…
• T.S. Elliot, Four Quarters