18.

543

New trends of
consumer
behaviour in the
food and
beverage
industry
Prepared by Lee G. &
Tolepbayev Y.
 18.543
Introduction

02 Main part

Conclusion
 03

18.543
In 2020, the world has
changed for both the
better and the worse.
The situation with COVID-19 has affected
everyone, without exception, and everyone has
adapted to the new conditions to one degree
or another.
The formation of new habits has accelerated,
and the way we behave, spend and consume
now will never be the same.
The consumer of 2021 - adjusts his goals and
desires, wants to be different, to make the
world a better place - for himself or for
humanity.
 04
18.543

During the 2020 pandemic, food

industry leaders around the world spoke
openly with consumers and took the
initiative to protect staff, customers and
the community.

COVID-19 has given businesses a chance to

rebuild brands, develop emotional
connections with consumers, and stand up for
the most vulnerable.
Consumers crave the convenience of the
precocious world, crave lightness taken for
granted before daily habits changed.
Companies are under pressure to quickly
adapt their processes to create a sustainable
customer experience while maintaining
convenience.
COVID-19 has reduced impulse walking and
outdoor activities.
18.543

One more way

ELECTRONIC COMMERCE IS A WAY
OUT IN THIS SITUATION. HOWEVER, THE
USE OF THIS CHANNEL VARIES BY
GENERATION, AND COMPANIES MUST
CONSIDER THE DISCREPANCY BETWEEN
HOW CUSTOMERS OF DIFFERENT AGES 05
PERCEIVE USABILITY. YOUNG
CONSUMERS PREFER DIGITAL
INTERACTION, WHILE OLDER
CONSUMERS PREFER TO INTERACT
WITH LIVE CUSTOMER SERVICE
REPRESENTATIVES.
 18.543
06

Open air
MORE AND MORE CONSUMERS ARE CHOOSING
OUTDOOR ENTERTAINMENT AND GATHERINGS. AROUND
THE WORLD, MANY COMPANIES HAVE IMPLEMENTED
ADVANCED HEALTH MEASURES AND MOVED SEATING TO
THE OUTDOORS, MAKING IT SAFER FOR CONSUMERS TO
FEEL OUTSIDE THE HOME.
HOLDING FESTIVALS, FAIRS, MEETINGS OUTSIDE OF
CRAMPED PREMISES IS AN IMPORTANT CONSUMER
TREND.
FOR MANY OF US, THE OPPORTUNITY TO SPEND TIME
OUTSIDE THE HOME AND WITH HEALTH BENEFITS IS A
WAY TO MAINTAIN NOT ONLY PHYSICAL, BUT ALSO
MENTAL HEALTH.
18.543

07

Virtual procesess
Companies can integrate virtual processes
into their physical spaces to give consumers
who prefer to stay at home the comfort of
going out. In order to drive e-commerce
sales, it remains critical to provide a complete
home shopping experience.
Digital interactions take place around the
clock.
Consumers are using internet-connected
devices to support their daily lives amid
COVID-19.
18.543

08

What companies
should do
Companies must offer solutions
that take into account the desire
of consumers to minimize the
cost of ordinary activities -
including the purchase of
products and services that can
be accessed from or near home.
 18.543
09

Many giants in the food industry have

already grasped this trend and are
entering a range of different home
delivery services. Previously, before the
quarantine time, companies such as
Glovo or Wolt did not have the same
demand as they do now. But for now,
both of these companies are
powerhouses in food delivery services.
18.543

10

The people of Kazakhstan have already

got used to it, like all other inhabitants of
the planet. Since not only we have such a
pandemic situation. And they also treat
the problem with the virus with accuracy.
People in the southern capital of Almaty
are especially affected, where the chief
physician, Zhandarbek Bekshin, makes
rather strange but necessary precautions.
At the moment, all restaurants and cafes
are obliged to work until 21:00 pm, and
only on summer terraces. Despite the fact,
people manage to visit many
establishments clandestinely.
18.543

Conclusion
WE THINK THE FUTURE OF THE
KAZAKHSTANI MARKET WILL REMAIN
THE SAME FOR THE NEXT 2 YEARS.
AND AFTER THE SITUATION OF THE
PANDEMIC BECOMES STABLE, THE
RESIDENTS OF KAZAKHSTAN CAN
AGAIN RETURN TO THE ROUTINE THEY
07
USED TO BE 2 YEARS AGO. THIS IS
EVIDENCED BY THE FACT THAT
PEOPLE ARE RISKING THEIR HEALTH BY
GOING UNDERGROUND TO CLUBS
AND RESTAURANTS AND THEREBY
ENDANGERING RESIDENTS.
18.543

12

Consumers are careful and thrifty.

Costs are being cut due to
uncertain economic conditions.
Frugal consumers prioritize value-
added products and services and
are health-conscious. Companies
must target offers with the right
value for money, offering affordable
options without compromising on
quality.