CHEVROLET- Brand Story

Chevrolet or “Chevy” as it is popularly called in USA, was founded by Chevrolet was founded in
the USA in 1911 to produce cars by Louis Chevrolet and William C. Durant.
The famous bowtie logo is said to be the idea of Mr. William Durant who saw the design on a
wall paper in Paris, and carried a cutting of it in his wallet hoping to use it for an automobile
company he dreamed of forming.
In 1913, Chevrolet produced and built its first car - the Series C Classic Six and by 1914, the
Chevy bowtie badge was first introduced on the H series and L series models.
Chevrolet merged with General Motors in the year 1915.
In 1922, Chevrolet for the first time thought to expand overseas. By 1929, there were 18
“overseas” assembly plants turning out Chevrolets in Europe, South America, South Africa, Java
(now part of Indonesia), Australia and New Zealand.
Chevrolet assembly operations in Poland and India began in 1928.
During the late 1960s and early 1970s, Japanese small cars trickled into North America, where
they soon gained a loyal following.
It Broadened consumer interest in smaller, more fuel-efficient, cars.
In late 1975, the subcompact rear-wheel drive Chevette became the first “global Chevrolet”
small car to be marketed in the United States, where it was introduced as a 1976 model. More
than 2.75 million Chevettes were sold in the United States through 1987.
The global auto business at the dawn of the 21st century allowed Chevrolet to reconstitute itself as
a global brand, producing global products for a global market.
During 2004-2005, the Chevrolet gold bowtie emblem became the universal badge for Chevrolet
cars and trucks produced and marketed throughout the world, a step signifying the direction the
brand was taking.
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Interestingly, Chevrolet is actually the oldest foreign car company to start car manufacturing in
India. Chevrolet had started assembly line way back in 1928 in Bombay.
In the early 1950s when the Indian Government asked all the foreign car companies to quit India,
Chevrolet ceased it operations in India.
When the Indian Government liberalised the car industry in India in 1993, General Motors (GM)
the parent company of Chevrolet made a 50-50 joint venture with Hindustan motors to produce
Opel cars in India (Opel is the German arm of GM).
The Opel cars did not succeed in India and in 1999 GM bought 100% of the Opel joint venture.
The factory continued producing Opel cars till 2003 when production of Opel cars in India was
stopped.
It was then, Chevrolet made a comeback in the Indian market. The Opel factory in Halol, Gujarat
served as the production base for Chevrolet cars in India.
The official name of the Chevrolet company in India is "Chevrolet Sales India Private Limited"
with its head office in Gurgaon near Delhi.
Only to leave India in 14 years Later in 2017.