Table of Contents

Question Number: 01.................................................................................................................................2

Question Number: 02.................................................................................................................................2
Question Number: 03.................................................................................................................................2
Question Number: 04.................................................................................................................................3

Question Number: 01
Beneath are the product divisions of Nestle:

1. Coffee; Nescafe
2. Confectionery; Smarties and KitKat
3. Water; Perrier and Buxton
4. Pasta; Buitoni
5. Chilled dairy; Sveltesse
6. Cereals; Shredded Wheat

Question Number: 02

Vision of Nestle according to their CEO is that he want to grow from the revered and trustworthy
company that we have a tendency to area unit called currently, into a revered and trustworthy food,
nutrition and Eudemonia Company.

With the purpose to achieve its mission, Nestle has developed its mission to accomplish the following
three strategies:

 Retain bound merchandise

 Reformulation of Product; included sugar, Salt and fat reduction.
 Induction of new merchandise with precisely tested nutritionary edges

With the help of the above stated mission of Nestle, it wants to achieve its vision. Product launching and
re-formulation of up-to-date merchandise with scientifically tested nutritionary edges would facilitate
company in changing into revered and trustworthy food, nutrition and Eudaimonia Company while
retaining its brand identity through retaining its current range of products.

Question Number: 03

The matters involved in the execution of the Nestlé’s strategy were that the customers were not aware
about the wellness program of the company. Moreover, the expectations and the taste of the customers
were dynamic and were diet centric. In order to respond to these issues, Nestle has reformulated its
products and launched new merchandise with scientifically well-tried nutritionary advantages. Aside
from this, Nestlé’s Trust supports numbers of resourcefulness centered on emerging nutritionary
awareness, usually that are geared toward youth, an internet site centered on providing nutritionary
info and on pack nutrition info. Because Eudaimonia approach is presently essential to everything that
Nestlé will, the company has started a Planned Eudaimonia Unit. Its job is to market the Eudaimonia
method individually internal and external the organization, in order that one and all is responsive of
whatever it suggests that and the way to appliance it.

Question Number: 04
SWOT stands for Strength, Weakness, Opportunity and Threat. This valuation support a company to
know about its strengths which could be its core competencies, its financial strengths, brand worth etc.
It also helps to know about its weaknesses that could be lower lead time, expensive purchase cost etc.
Companies also perform SWOT to analyze the market and get aware of the current opportunities and
threats that persist in the market. Like market growth, product demand could be sort of opportunities
and new entrants could be a threat. Companies build on their strengths to grab the opportunities
present. It also attempts for overwhelmed its flaws to decrease the threats.

Therefore, Nestle will do that inspection to comprehend as regards its strengths as its whole value,
legacy, product quality and market dominance etc. It can also find its weakness which could help the
company to overcome them and perform well.

This analysis helps to fight competition as it makes the company aware of its working in these four
dimensions.

Strengths

1. World renowned brand that are known for their distinct branding which helps to create
awareness for various food brands.
2. They have an extensive distributive system which allows them to make their products to rural
and urban areas
3. They have broad collections of goods which fulfills the wants of the different customers
4. Well- designed analysis capability
5. Robust geographic occurrence, with one in every of the most effective geographically
heterogeneous returns sources.
6. unmatched merchandise and complete portfolio
7. Environmentally friendly property efforts
8. Possession of a number of the foremost identifiable brand within the domain
9. They have a large workforce around 3 lacks.

Weaknesses

1. The brand structure is large. Henceforth managing all brands under similar name might create
conflicts of interests
2. Disparagement over high water usage, commercialism unclean food, ant unionism , enforced
child-labor and victimization different disreputable practice.
3. Unclean food remembrances

Opportunities

1. Consumers are becoming more health conscious and so health products of nestle have a big
future
2. Nestle can expand its markets deeper into the rural and urban marketplaces Clear and accurate
classification representative of any destructive merchandises or products.
3. Nestle can either into strategic associations with big firms like coca cola and setup partnerships
4. Needs to focus more on R&D to prevent legal issue like Maggi in India
5. Growing variety of little Silicon Valley primarily based food startup
Threats

1. Poor or low quality water and its deficiency

2. Increasing rivalry has to be managed to create certain the sales doesn’t drop however conjointly
provides profit
3. The value of low beans might considerably rise because of major weather disasters and it’s
tough to create the patrons stick a particular trademark for long periods of your time