Strategic

Management
Strategic Management Process:
This is a process of development and implementation of an
organizational strategy to achieve goals and competitive edge
in longer terms.
 Learning Outcomes 1.1

• Analysis of key influences upon organizational strategy

• Evaluation of organization’s position in its market
• Analysis of effects on an organization due to its existing plans
 Company’s Introduction

HSBC (2019) states that the financial organization primarily helps the individual and personal
organizations with long additionally to medium financial transactions and it's a key and innovative
stance amongst the extremely competitive monetary establishments largely among the purchasers in
conjunction with the corporate company's minds. HSBC (2019) reveals that the bank serves customers
from concerning three, 900 locations in sixty six nations globally. Through the worldwide existence
further as experience, the bank assists customers to create the transition easy just by setting associate
degree account before even arrive among the UAE.
 Vision, Mission and Value Statements

Vision:
“Throughout our historical past, we have been exactly where the development is, connecting
customers to opportunities. Our team makes it possible for organizations to do well as well as
economies to thrive, enabling people to realize their hopes in addition to dreams and
ambitions.”
(HSBC, 2019)
HSBC bank attempts to become the financial institute lead in UAE because this vision
declaration evidently reveals that the organization straight targeting for the marketable bank
position.
Mission Statement:
“To be the leading International bank”
(HSBC, 2019)
HSBC bank is giving significantly better financial help with regards to transaction activities as well
as investing in business development
Financial Strength
 Rivalry among existing competitors

• The direct competitors for RAK Bank, Emirates NBD, Abu Dhabi Commercial Bank (ADCB), Emirates
Islamic Bank,. Each of these giants sharing the key market share concentrating on the financial arena.
 SWOT Analysis
Weaknesses:
 Not efficient work force skills (Speed services)
 Service establishments takes time
 low customers base
 Low interest rate on savings deposits
 Low performances on developments
 less branches compare to competitors
 branches are not in an effective spot

Threats:
 Government legal process and taxes
 Government changes / unstable government
 Economic condition ( inflation, instability ) interests are very low compare to previous
years
 Heavy competitive markets
 SWOT Analysis
Strength:
 Financially very strong, long term focused top management
 Good interest rate on fixed deposits
 Trust in the society and quality services
 Created a good brand among the customers
 Innovate and change takers

• Opportunities:
 Not captured markets are available
 Positive technological & innovative advancement
 Country is under rapid development so need more investments
 Chance to expand the market /new market opportunities
 trends to be introduce new accounts and interest rates
 References

HSBC. (2018). Annual Report and Accounts 2018. Available:

http://www.netmba.com/strategy/matrix/bcg/. Last accessed 27th Sep 2019.
Trading Economics. (2019). Tradingeconomics.com. Available:
https://tradingeconomics.com/united-arab-emirates/corruption-index. Last accessed 27th Sep
2019.