Contents

Introduction:...............................................................................................................................................2
Background:................................................................................................................................................2
Destination development:...........................................................................................................................3
How can we attract more people?..............................................................................................................4
SWOT analysis:............................................................................................................................................6
Economic and Financial Analysis:................................................................................................................7
Environmental Analysis:..............................................................................................................................7
Social and Cultural Impact Analysis:............................................................................................................7
Objectives:...................................................................................................................................................8
Theme development:..................................................................................................................................8
Development plan:......................................................................................................................................9
Introduction.................................................................................................................................................9
Growth:.......................................................................................................................................................9
Maturity:...................................................................................................................................................10
Decline:......................................................................................................................................................10
Mapping plan.............................................................................................................................................11
Social cultural impact Analysis:..................................................................................................................11
Marketing Plan:.........................................................................................................................................11
Product:.....................................................................................................................................................12
Website.....................................................................................................................................................12
Price and Promotion..................................................................................................................................12
Place:.........................................................................................................................................................13
Advertising;...............................................................................................................................................13
Instagram:.................................................................................................................................................13
Facebook:..................................................................................................................................................14
People:......................................................................................................................................................14
Process:.....................................................................................................................................................15
Promotion:................................................................................................................................................15
Action plan:...............................................................................................................................................15
Evolution and monitoring:.........................................................................................................................16
Conclusion.................................................................................................................................................16
SAKESAR VALLEY(Soon valley)

Introduction:
Urban destination attach peoples with each other by their culture their values and their religion.

Here we going to talk about the uncommon destination and how can we makea uncommon place
to urban destination.

Sakesar Valley is in Pothohar, Pakistan, it is the highest mountain in the Salt Range. It is in the
north west of the Khushub District, Punjab, Pakistna. It is one of the uncommon urban
destination places in Pakistan. Many people don’t know about this place when they are traveling.
It is called soon valley; people have forgotten about this place in Pakistan. From past many years
people come to Pakistan to visit and see different places over there. The urban growth in
Pakistan and the nature of its beauty has given the country natural increase in the population.
Sakesar Valley is not very common to the travelers, it does not have must population over there
and even the marketing development is very low.

Background:
Sakesar Valley is one of the uncommon urban area in Punjab, Pakistan, people need to know
about this place more. It is one of the most ever green and beautiful places in Pakistan. It is
located between the hills and it is very peaceful. This place can be call as the nature of beauty,
the temperature of this place very pleasant in summer and it is extreme cold in the winters.
There are many opportunities for the communities to explore and each one of this has its own
character. People over there have their own cultures and festivals to celebrate. Everyone has their
own freedom to do whatever their cultural believes are, they have a great partnership in the
activities of land and water and having the best attractions with the nature.

They are focusing on the betterment of the Valley, where people can a safe and a comfortable
place to live and ensuring that the residents support the tourism. In coming days, they will have a
high-value growth, which is going to be well supported and with the large capacity of
accommodation and good transportation services for the people. The growth of the Sakesar
Valley is valuable and its going to be recognized by the support of the government.

Sakesar Valley is extended from a village of Padhar to Sakesar. It is one the largest salt range,
the series of the hills is in low mountains that is between the valleys of the indus. It is a beautiful
ever green valley, people who live there believes that its going to have more development and
much more benefits. The process in which people are becoming permanent residents are
concerned with the development. It has seen that now a days it has been raining for from last two
days and people are suffering from illness over there. They are also working on the environment
of this place, so that people can visit it more. The roads of the Sakesar Valley get filled up with
water, because it is in between the hills and mountains. But the condition of the Sakesar Valley
changes time to time, in this urban area there many people who are becoming permanent
residents more there, they are looking for the housing schemes and for all the supplies they can
get for their living. The development of the valley is still in the process, they are working to get
more space for the people, improving their transportation and the economic sources.

The people are working on there living and making sure they are getting what they deserve for
the betterment of their future. The workplaces are also making sure that people are getting paid
on time and having all the other benefits they need and looking forward for their good future. In
the urban places it is important that people are getting every benefit for themselves and making
their lives comfortably.

Destination development:
For the development of this destination place we will see five points here:
  When it comes to the holiday’s destination, people always think about going to the
places, in which they can be fully comfortable and needs to have all the good benefits for
the people. By working on the atmosphere and the cleanliness, the place can be a
wonderful place to visit. As we see this place needs to have proper management in
destination, the development of this place is highly important. Great places for the
destination are those which has a great place to live, work and of course the people need
to have a memorable visit.Providing good and comfortable services to their guests and
making sure they visit again.By working the accommodation, parks, food, recreating
sites, have an organization for the tourism, parks, and establishing beverages. Meeting
facilities and have a good service for the travelers.
 A report of analysis that provides the research which is related to this place and have all
the information on it for the key assets of the tourism, marketing key, a planning for the
whole destination, it is for the development of this place. Always make sure you are
working on these strategies and planning the everything into a proper destination.
 It is important for the visitors that they don’t not recognize this place by the boundaries
which is created by the governments and all the other organizations. When it comes to
see the results, the planning area needs to include all the points for this destination place.
 Having a successful network, that presents the business and the other organizations, that
will need to collaborate with your destination, needs to have good working skills and
great harmony for implementing strategy. As we see these strategies, we need to build the
foundation that is using all resources which are available from the federal, local
organizations and provincial. This can work when this destination area of Sakesar Valley
is collaborating with a true potential.
 For the destination development it is important to have a great and comfortable place,
good water supply, needs to have a clean place, the environment and planning for this
place where the travelers can stay. It is also important for the marketing strategy and for
making it the popular destination places.

How can we attract more people?

 Increase in distribution: By having agents for your destination area, the agents helps
you to have a connections with your customers, they can connect you with all the
 travelers who come for a far and they don’t know where to go when they react on the
destination point. You need to reach as many agents you can, from small to large
information of the visitors that are in your area, try to communicate with them, make
them feel that they are being helped and getting all the information they need. Make
sure that you commission rates are good and competitive for your agents, by this can
you can have motivated agents, who are willing to book with your destination
company.
 Be visible:Most of the time people needs to hear from you directly, make sure you
have a physical place where people can come and visit you. Having a proper location
in your destination place can be very helpful for the customers, or you can also invest
with adds in the crowded places. Most of the time, when its holidays travelers depend
on the companies, to see hear from them and make their decision easy. Even on the
weekends, people who live in that country they mostly want to meet and talk to them
about their destination plans and needs to make sure that it is a safe trip.
 Optimizing the website for the mobile use: Now a days, people check everything
on there smartphones. Create a website where people can see and check everything
about your area. Now many of the traveler’s search for their destination plan and after
that they check your availabilities and activities. By having a mobile friendly website,
it is easy for the customers to see bookings and much more. Without a mobile
friendly website, you can lose many guests.
 Offering deals and unique promotions: For the growth of your destination, offer
great deals and promotions to your guests. Try to compete with other companies,
which are active in your region. Offer your guests, discounts, promo codes and even
gift cards on there first visit. This can attract your customers in every way possible,
giving them great deals and promotions on there every visit can be an important part
in the growth of your destination. Make sure you remind your customers that they
don’t have to visit you before their trip, they apply all the vouchers online as well. By
having your customers in your system and giving them points on their every visit,
reward them with some good deals and make sure they don’t lose their points, try to
be in connect with them, send emails and all the reminders they need to get. Guest
gets very excited when they know they some rewards and can use it whenever they
 visit next time. Give your guests good deals on their first visit when they are on at the
destination area.

SWOT analysis:
STRENGTH: WEANESS:
1. Many arch logical remains 1. Inadequate infrastructure
2. Highest peaks in the salt range 2. Policy formation and implementation
3. Rich cultural heritage issues
4. Outdoor adventures 3. Lack of human resource development
4. Lack of promotion and advertising

OPPERTUNITIES: THREATS:
1. Availability of breathtaking landscape 1. Climate change
2. Providing a stable cellular and internet 2. Lack of facilities result in foreign
connectivity in the area tourists visit alternate destinations
3. Develop infrastructure for hiking and 3. Local culture would face extinction if
trekking. not promoted
4. Support domestic industrial divarication 4. The haphazard development of
infrastructure will result in unplanned
towns.
Economic and Financial Analysis:
The development business is a reason behind cash related and changes in socio-
estimation factors, for example, pay and guidance level. In that capacity, by developing
soon valley it would be more profitable and and comfort for the tourist after improvement
in soon valley the the number of tourist would increase and would have more
opportunities .
This valley only not only for the purpose of tourism its also be considered as for f other
industries like having a massive natural resource which involves in their Economy
Growth. When it comes to agricultural Soon valley has some macro and micro nutrients
which can be used in different type of medications, comparison of other tourist attraction
this place is widely behind from others and having difficulties in financial growth.

Environmental Analysis:
The Soon valley is situated in the north west of khushab district and it’s the highest peak in salt
range and the valley is 35 miles long, soon valley stands with their unique beauty of mountain
and it’s the only mountain which has the snow fall mountain in winter with their surrounding the
total area of district is 780km with lakes, jungle natural pools, waterfalls and ponds.

Although this district contain many sightseen and attractionsthere is need of development in
order to maximize the tourist
Social and Cultural Impact Analysis:
The Soon Valley comes in the district of Noshera in this district the tribal solidarity is becoming
weak because with developing more industries and lack of development programs the people of
district migrate towards big cities even move to foreign countries,

Due to growth of industrialization the negative impact comes on this ancient tribe and society.

This region still follows the Islamic culture this region of people still believes in arranged
marriage regarding Islamic traditions and the ceremony held in mosque.

Objectives:
1. Create 15 % of job opportunities by the end of October 2020
2. Increasing in the sale by 40% in the period of 3 years to make the quality of service better.
3. Increasing the number of tourist 30% by the end of NOV 2020.
4.

Theme development:
A mountain valley theme based on two factors which is to be one is the highest Salt range in
Pakistan and second is there to be for eco tourism Valley is always been a worthiest place to
visit for the tourist as other beautiful valley situated in Pakistan where many visitors visit on
those places, there is link between salt range and Eco tourism and these both themes are
important for the tourism purpose their life style get to know about the local peoples culture and
faced a new kind of experience with the new destination place so the International tourist are
better to know about the destination while Soon valley also have many archeological remains in
that.

For now the soon valley has lack of proper path way to get through from that but it has there
natural heritage and historical places .
Development plan:

Introduction:
On the starting of point with the new development the major flaw was there infrastructure the
priority how the people would come to destination if there is not any personal transportation
available for the Tourist so first step is to be providing a Jeep to pick the people from certain
point and will charge 100 PKR per person.

Government should inspect their transportation and also with the concern for the security
purpose they should have number of registered drivers who will pick the Tourist from certain
point and would leave on the destination.

Meanwhile the Government should create a separate and solid pathway that would go the
destination directly.

Growth:
With some productive things the local community needs to be aware how important is to be
conserve the natural resources when changing in the climate and keep the destination from any
kind of risk that can hard the destination.
The involvement of public organizations play a vital in growth because of independent
entrepreneurships become poor for mountain regions.so the public sectors involvement is
necessary for the social and economic life and need to be formulating a proper strategy.

There are number of market strategy that can be used for the growth in the development as the
convincing foreign investors to invest in the destination places.

Maturity:
In this stage there no improvement in the development so we considered their alternatives to
prevent from the further decline. if there will be no business in the destination if the number to
tourist visitor would go down because other destinations has some thing what you don’t have in
the scenario there is need of upgradation with in the destination to compete with other attractions
like having a Mall, theme park ,special kind od discounts these are the things can be considered.

Decline:
In the period of decline we have to create some events in order to attract more peoples to the
soon valley and increase the number of visitors by 25%

The local people of Soon valley is love to see and play Polo by creating an event Nationally
where from Pakistan or international can come or participate in that event would be more
profitable because while the event goes there would be need of restaurants and hotels for the
people to stay we could create more revenue from that sectors also in that way we can able to
survive in this decline period.
Mapping plan.

Social cultural impact Analysis:

The implementation of plan we expect increasing the number of tourist in soon will definitely
grow on the basis of better transportation roads,awareness in the local community ,job
opportunities. The destination will become uncommon to urban destination.

Economic impact:
All the revenue generated would be beneficial for local peoples and Government sectors and
those developing sectors will invest again in more developing plan for the growth of country
economy.

Marketing Plan:
Marketing Plan is the major part for the destination when its ready to serve the tourist as for
display the destination in best way.

Create a best marketing plan, create a website, make a facebook page and always update your
site with your updated and new promotions. Social media is one of the strongest platforms for
your marketing plan. Now people check everything on social media. Having a website which is
up-to-date and a mobile friendly service. These qualities will help you in the development of
marketing plan.
By targeting your buyer on social media, offering them your new deals and make sure to have a
positive review on your website. Always make sure which things are working and which are not,
keep working on the negative reviews.

Product:

The soon valley logo which can be seen above which represents the mountains with large
landscape with besides the lakes and the slogan would be come here you must feel alive
There would be new malls and restaurants and specially the Polo festival that with
different kind of dance shows magical performances that can attract more peoples

Website https://muzammi9.wixsite.com/website-2

Price and Promotion

The major area of the product itsw their pricing while setting up the price for Soon valley the
things need to be considered regarding investment about the profit margin and also how much
the money would come back pricing can be done by looking for the external factors like the
competitors ,tourist behavior theses factors influence the pricing.
For the promotion we can take help from most growing sector as the social media we can
promote Soon valley all their packages discounts and different kind of promotions according to
different months.

Place:
As we create our destination soon valley having malls and restaurants and its located nearby the
destination so the people who came to the soon valley can easily go to the malls and having a
meal easily without any transportation so the place really played a vital role to attract the visitors.

Advertising;
For the advertising there is two most widely social apps where you can promote your any kind of
business destinations its one Instagram and Facebook promote your business here and people
would surely look out for your destination.

Instagram:
On Instagram we can create account there and post the images and videos abpout the destination
there discounts videos where is the destination located and its really important that having a nice
pictures of the destination that’s more appealing for the visitors.
Facebook:
Facebook is also a widely used social media platform where every one has to be there in there
daily basis routine so it’s the one the biggest opportunity to promote your destination we can
create our page there and easily can access and promote the attraction.

People:
In tourism industry the influencing of peoples good behavior attract the tourist the people of
Northern area very kind and its really beneficial for the Soon valley image and send message
across the border internationally for this kind od destination peoples need to trained them self to
meet with foreign tourist.:
Process:
The process of development plans all the information is required to be on social websites ,Soon
valley has their own website while their people can check online the tour packages and described
all the process in simple instructions.

Promotion:
For the promotion there is need to main factor of communication by having a good
communication with peoples and advertising is the most important while promoting the using
different type of tactics has to be done and also promoting on social media facebook pages etc

Action plan:
Details Action Taken By Target Date

Promote and advertising Destination Management Starts Oct 2019

Organization

Development of Local Sep 2019 – June 2021

malls and resorts

Theme park Tourism and development By may 2024

department and private

sectors

Develop marine Pakistan Government By March 2020

transportation to the island

Build Eco-village Locals May 2020 - May 2022

Evolution and monitoring:

For the destination the best tool to monitor the risks and monitor regarding the sustainability of
tourism for the betterment of DMO called destination management organization is for
monitoring and look for the occupancy level of hotels.
Depends on the number of rooms which how many tourist comes and evaluate and monitor
regarding to the develop the tourism with in the district.

There many type of indicators can be done DMO

1. Early warning indicator

2. Measure the impact of tourism
3. Measure of management efforts 4
4. Measure of current hospitality industry

Conclusion
In the conclusion, the development of destination it must be marketed with the other products
and its needs to be put in efforts, which can lead the company into the greatest rewards. A
development of destination is marketed by the using of marketing tools, advertisements,
branding and having a partnership with other organizations and local marketplaces. By having a
great investment in the marketing and planning, the destination of the development can be
helpful in every way that can lead the company in a great place for destination and the process of
the development needs to be taken care in a good way.