Q1 – Match the following – (4 Marks)

1. Customized Insurance Plan A. Locate-to-Order

2. Customer co-design like race-cars B. Assemble-to-Order
3. Products exist – match to requirements C. Bundle-to-Order
like cars
4. Bundle of products for customers like D. Engineer-to-Order
DTH

Q2 – Match the following – (5 Marks)

1. Arousal of feeling through ads. A. Functional Value
2. Connecting to family & friends. B. Emotional Value
3. Novelty of an offering. C. Social Value
4. Contextual circumstances. D. Epistemic Value
5. Physical features of product E. Conditional Value