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FRANCHISE AGREEMENT
This FRANCHISE agreement is entered into on this ………………. at …………….... (hereinafter referred to as “Agreement”)

Between

AFAL FRESH PRIVATE LIMITED, a Pvt. Limited Company incorporated under the Companies Act,2013, having its
registered office at A-3, Type 2, Punyodaya Park, near Don Bosco School, Kalyan, Mumbai City, Maharastra - 421301, India,
PANCARD No. AAUCA8220F hereinafter referred to as “AFAL” (which expression shall, unless repugnant to the context,
include their legal representative, successors, executors, administrators and permitted assigns.), of the First part,
And
…………………………………………………………………………...Proprietorship firm having its Registered Office at ,
(hereinafter referred to as “FRANCHISE” which expression shall, unless repugnant to the context, include their legal
representative, successors, executors, administrators and permitted assigns.), of the Second part.
Preamble

WHEREAS, “AFAL FRESH PRIVATE LIMITED” is engaged in business of sales & marketing of packaged energy
drink & Juices & other Food & beverages related accessories, herein after called “AFALProducts” in India

WHEREAS, “ ” is an experienced FRANCHISE in the territory of

…….…..…………and has its own well-established marketing network and is desirous of selling the goods of the company.

WHEREAS, AFAL wishes to appoint a non-exclusive FRANCHISE for distribution of AFAL Line of Business Products in
and FRANCHISE confirms that it has the necessary facilities and know how to assist AFAL in the distribution of its products
& Services and has agreed to such appointment within the contractual territory subject to and in accordance with the terms
and conditions set out in this Agreement.
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NOW THIS AGREEMENT WITNESSETH AND IT IS AGREED BY AND BETWEEN THE PARTIES
HERE TO AS UNDER:

1. AFAL appoints the firm as a FRANCHISE in the defined Indian Territory for AFAL Products & Services.
2. Obligations of the FRANCHISE
i) This agreement to work, as FRANCHISE of the AFAL will initially be for period of one (1) year commencing
from............................ and thereafter subject to mutual agreement may be extended for a further period depending
upon the satisfactory performance of the FRANCHISE .
ii) AFAL shall allow following remuneration and charges to the FRANCHISE:
 3.5% of Sales Volume realized, Example: IF Rs.100 is the total Sales Realized Value then AFAL will Pay
100/103.5*100 = Rs.3.38/- for same. (Definition of Sales Realized : Final Collections against the Invoices
Raised, includes, CASH / UPI / CHEQUES)
 1% on Wholesale Trade where 2% and above is Clear Margin
 All Sales from Telsel will be reimbursed @Flat 3% & NO RTM or SCHEME on such Sales are applicable
 50% on the RTM amount as incentive on RGOT
 50% on SCHEMES amount reported and verified to Account Departments
iii) Collection of payments from the market is the responsibility of FRANCHISE all Credit Outstanding will be
deducted from the Fees and Charges mentioned above.
iv) Stock accounting and Responsibility Lies with FRANCHISE, ownership of the Stocks will be of AFAL. Any
Shortages and pilferages in same will be responsibility of FRACHISE

A. BILLING, PAYMENT TERMS & SECURITY:

All Billings to Market will be done Strictly in name of ALT FARM AGRICULTURE LLP (100%
SUBSIDIARY) OR AFAL FRESH PRIVATE LIMITED STRICTLY. AFAL can file a legal suite under the
Negotiable Instruments Act and the legal cost and consequences would be borne by the FRANCHISE.

B. REPLACEMENT:
i) Prepare stock damages report (retailer wise/ distributor wise) for damaged and un-saleable stocks as per
AFAL’s system and procedures.
C. CLAIMS:
i) All spends made by the FRANCHISE on behalf of AFALshould be pre-approved in writing from respective
personnel of AFAL at Bangalore (H.Q.), failing which, AFAL will not be responsible for reimbursement of
such spends.

3. Statutory / legal:

i) The FRANCHISE shall have no rights or interests in any of the trademarks, trade names, insignia and designs used
on the AFAL Products & Services or the point-of-sale or other materials and any use by FRANCHISE of the same
must have AFAL's prior approval in writing.

4. Notwithstanding anything contained in this Agreement, either party may terminate the agreement by two month’s
prior written notice. However, the AFAL reserves the right to terminate this Agreement immediately and without
any notice if:
i) The FRANCHISE contravenes with terms and conditions of this Agreement.
ii) Suppresses and / or falsifies the sales affected in any given period.
iii) Acts in any manner detrimental to the AFAL’s interest.

5. Any reference to the parties hereto, unless repugnant to the context or meaning thereof, shall mean and include shall mean
their respective heirs, successors, legal representatives, executors, administrators, nominees and assignees.

That in order to strengthen the working culture and for sake of clarity, both the parties agree to the following covenants, viz.

1. Second party/employee shall directly or indirectly on his/her own accord or through anyone else on his/her behalf or
in conjunction with any person/team/pseudo entity, during the term of his/her association with the Company AFAL
OR for a period of three (3) years from the date of completion/ finishing /end of his/her assignment, as part of the
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Company AFAL would :

A. Not work directly or indirectly for any company/supplier or FRANCHISE of the supplier who was or is in
business with Company AFAL.
AND
B. Not contact, induce or attempt to induce (directly or indirectly) any of the client or employee/officer of the
client to engage him/her or his/her enterprise or his/her reference for consultancy/legal/law related business,
in which the Company J&B is engaged.
In other words, Second party/employee would refrain himself/herself from establishing any contract with the
clients of the Company J&B so as to take business form them in any manner or form either directly or
indirectly.
AND
Second party/employee would refrain himself/herself from establishing contract with associate, employee,
paralegal, stenos, workers, service providers etc. of the Company J&B, so as to take or provide business,
information, help etc. form them in any manner or form.
13.Disputes, if any dispute, controversy or claim arising out of or relating to this Agreement including any question
regarding its existence, interpretation, validity, breach or termination or the business relationship created by it shall be only
referred to the courts to Mumbai.
.
IN WITNESS WHEREOF the parties hereto have subscribed their respective hands thereto on the date, month and year first
above mentioned:

SIGNED AND DELIVERED

AFAL FRESH PVT. LTD
Authorised Signatory

SIGNED AND DELIVERED

Proprietor, Mr.