HKMA David Li Kwok Po College

S4 BAFS
Ch.5 Key Business Functions Classwork 2

1
Of the 4Ps, __________ determines the type of good or service to be offered to customers.
A. Product
B. Price
C. Place
D. Promotion

Answer: A

2
The marketing manager of a cake shop decides to open more shops in the coming year. Which element of
the 4Ps has he used in the marketing strategy?
A. Product
B. Price
C. Place
D. Promotion

Answer: C

3
The marketing manager of a cake shop decides to advertise the new shop in a magazine. Which element of
the 4Ps has he used in the marketing strategy?
A. Product
B. Price
C. Place
D. Promotion

Answer: D

4
The following shows how a company organises its marketing activities.
Marketing
Director

Marketing Product
Sales Manager Research Development
Manager Manager

What kind of structure has been used to organise the marketing activities?
A. Functional structure
B. Product structure
C. Geographical structure
D. Customer structure

Answer: A

5
Companies that sell in different countries would usually use a
A. functional structure.
B. product structure.
C. geographical structure.
D. customer structure.

Answer: C

6
__________ helps a manager to retrieve past sales figures to evaluate the performance of the company.
A. Human resources management
B. Operations management
C. Marketing management
D. Information management

Answer: D

7
__________ will become ________ after processing.
A. Data; information
B. Information; data
C. History; information
D. Trends; information

Answer: A

8
An online game developer plans to launch a new game in Asia. Which of the following information
management tasks is involved?
A. Hiring a game engineer
B. Sourcing funds for the development of the new game
C. Gathering information about similar products in Asia
D. Estimating the demand of the new game

Answer: C

9
Instead of in a populated area, Amy decides to locate her Taiwanese restaurant in an industrial building so
she can save on rental costs. To which element of the 4Ps is this decision related?
A. Product
B. Price
C. Place
D. Promotion

Answer: C

10
Which of the following requires the attention of information managers?
(1) A new office has been set up and the staff needs to communicate with the head office.
(2) Customers’ tastes are changing and company’s product no longer fits their needs.
(3) The quality of the company’s products is declining.
(4) A customer database has been stolen and the data are not encrypted.
A. (1) and (2) only
B. (1) and (4) only
C. (2) and (3) only
D. (1), (2) and (4) only

Answer: B