Jacob Gortat

3/24/21
HS: Sports and Entertainment Marketing

Unit 5 Lab Questions

1.How does Newton’s law apply to a company’s brand? Explain, citing at least one
example.
The speaker says that the more massive the brand (the more baggage it has), the
more force it needs to change its positioning. One example is when Hoover found
it very difficult to persuade the world that they were more than vacuum cleaners
as a brand.
2. How does Heisenberg’s Uncertainty Principle apply to market research?
Explain.
Heisenberg's Uncertainty Principle applies to market research because you are
able to measure what the consumers actually do rather than what they say
they do.
3. How does the scientific method apply to marketing? Explain, citing an example
from the video.
The scientific method applies to marketing because you are able to invest in a
brand, but a contrary evidence may destroy a consumer's beliefs. For example,
Toyota had the recall incident.
4. Do you agree that the social media channels and content creation technology
consumers have at their disposal is actually a good thing as the speaker says?
Why or why not?
Yes Because, it helps them with what they want.
5. Did the speaker convince you that physics and marketing are similar?
The speaker did convince me that physics and marketing are similar mainly
because all the information they gave and the comparisons they made since.

1.According to the speaker, what messages do most movies teach boys? Name at

least two.
The message most movies teach boys that defeating the villain will gain you a
reward.
2. How is The Wizard of Oz different from most other movies marketed towards
kids?
The Wizard of Oz is different from most other movies marketed towards kids by
showing the dynamic of characters that include women unlike many other
movies and it shows that the effortmade to defeat the villain is a team effort.
3. How does the speaker think the media should address the changing gender
roles in our society?
The speaker believes that media should address the changing gender roles in our
society by influencing boys to only to rely on themselves and to create a team.
4.Do you think the media has a responsibility to teach young boys how to become
men?
Yes.
5. Think of a movie that you’ve watched recently. Does it pass the Bechdel Test?
Explain.
Yes because, It shows everything on the test.