OPPORTUNITY SCREENING

The 12 R’s of Opportunity Screening

1. Relevance to vision, mission and objectives of the entrepreneur. The opportunity must be aligned
with what you have as your personal vision, mission and objectives for the enterprise you want to set
up.

2. Resonance to values. Other than vision, mission, and objectives, the opportunity must match the
values and desired virtues that you have or wish to impart.

3. Reinforcement of Entrepreneurial Interests. How does the opportunity resonate with the
entrepreneur’s personal interests, talents, and skills?

4. Revenues. In any entrepreneurial endeavour, it is important to determine the sales potential of the
products or services you want to offer. Is there a big enough market out there to grab and nurture for
growth?

5. Responsiveness to customer needs and wants. If the opportunity that you want to pursue addresses
the unfulfilled or underserved needs and wants of customers, then you have a better chance of
succeeding.

6. Reach. Opportunities that have good chances of expanding through branches, distributorships,
dealerships, or franchise outlets in order to attain rapid growth are better opportunities.

7. Range. The opportunity can potentially lead to a wide range of possible product or service offerings,
thus, tapping many market segments of the industry.

8. Revolutionary Impart. If you think that the opportunity will most likely be the “next big thing” or even
a game-changer that will revolutionize the industry, thus, there is a big potential for the chosen
opportunity.

9. Returns. It is a fact that products with low costs of production and operations but are sold at higher
prices will definitely yield the highest returns on investment. Returns can also be intangible; meaning,
they come in the form of high profile recognition or image projection.

10. Relative Ease of Implementation. Will the opportunity be relatively easy to implements for the
entrepreneur or will there be a lot of obstacles and competency gaps to overcome?

11. Resources Required. Opportunities requiring fewer resources from the entrepreneur may be more
favoured than those requiring more resources.

12. Risks. In an