Tutorial 3

Digital Marketing
GE2338 Internet Applications and Security
Q1: Engagement Rate engagement >budget

Your company has a maximum budget of $5,000 for finding KOLs to

promote its new product. Based on ROI, which KOL(s) below should be
chosen.

KOL No. of Followers Engagement Rate Charge per Post

A 600,000 5% 5,000
B 450,000 8% 4,000
C 300,000 12% 2,000
D 100,000 7% 1,000
E 20,000 15% 500

GE2338 © By Dr. Chi-Yin Chow 2

 budget:

**need to consider
other combination
within budget,
although engage is
Q2: Net Sentiment
Given the following comments of a post, calculate its net sentiment value.

Comments Word Sentiment Value

The new iPhone is beautiful. beautiful 0.8
Oh... It is expensive. expensive -0.7
The camera is excellent. awesome 0.7
The screen resolution is awesome!!! excellent 0.9
What is the screen resolution? ugly -0.8
The outlook is ugly.

GE2338 © By Dr. Chi-Yin Chow 3

expansive but awesome-> cancel out