This table shows the difference and comparison of the 3 store competitors in their marketing

strategies. The information in this table is exactly and relevant based from the description of their
product from the internet. The researchers were not able to conduct a face to face interview and
visit to the other market due to this pandemic.

Table 1
Comparison of the Marketing Strategies of Major Competitors

Davidcheng1066 Xinzhan.ph Magic789.ph

Target Market Online Customers Online Customers Online Customers

Product Strategies Quality and Personal appearance Personal appearance

Reliability of the of the product and Quality of the
product product

Pricing Strategies ₱18 per box (20 ₱90 per box, with ₱55 per box, with
pieces per box) with ₱50 on shipping fee; ₱50 on shipping fee;
₱40 on shipping fee; price if often price if often
free shipping if order discounted; free discounted; free
reaches ₱500 shipping if order shipping if order
minimum reaches ₱199 reaches ₱199
minimum minimum

Distribution With resellers then to Direct selling to end- Shopee post, resellers
Strategies the end users users by resellers then to the end-users

Promotion Strategies Shopee post Shopee post Shopee post

 Once a firm has identified its primary competitors, it needs to asses and analyze their
objectives, strategies, strengths and weaknesses as well as their competitive reactions. Each market
has their own different strategies to control their strengths. The three were focused on the quality
and good condition of their products including the creativeness and its packaging and also the
various scents of the product. On the other hand, the resellers of their product are one of the
weaknesses of the competitors.

Table 2

Strength and Weaknesses of Majors Competitors

Davidcheng1066 Xinzhan.ph Magic789.ph

It has no standard for Creative packaging. It has various and

delivery. appealing shapes,
Has various scents. colors, and scents.
Strength
All Item are in good
Having set
condition before ingredients included.
shipping.

Reseller causing the Need warm water

Reseller and work
price to increase. before using.
from overseas
Lack of causing the price to
Weakness Texture is not
advertisement increase
resulting in fewer suitable for product.
buyers
There are different
colors but the scent is
just the same