BY: LEC

Jollibee Food Corporation

 Nature of Business or products and services offered

Jollibee Foods Corporation's main business is the growth, operation, and

franchising of its quick-service restaurant brands, in order to achieve its primary goals:
to raise, process, assemble and package a variety of food products; to open, run, and
preserve restaurants, coffee shops, and refreshment parlors; to serve, organize, and
cater meals, beverages, refreshments, and other foods or commodities; to provide other
public services and to do and execute all other actions and stuff as may be appropriate
or incidental to the achievements of the aforementioned corporate company and objects
such as relevant laws, rules, and regulations permit, including but not limited to,
investing, owning, or holding shares in related companies, and extending support,
financing, and assurances to subsidiaries and associates.

Owners/majority shareholders

Jollibee Food's founder and chairman, Tony Tan Caktiong

Shareholders

 Hyper Dynamic Corp.

 Honeysea Corp.

 Government Service Insurance System

 Norges Bank Investment Management

 Honeyworth Corp.
  Winall Holding Corp.

 BlackRock Fund Advisors

 The Vanguard Group, Inc.

 Venice Corp.

Vision Statement

To be the dominant number one in branded eat-out in the Philippines

Mission Statement

To serve great-tasting food, bringing the joy of eating to everyone.

JFC Values

 Customer Focus

 Speed with excellence

 Humility to listen and learn

 Sprit of family and fun

 Integrity

Mission Statement Analysis

To serve great-tasting food (product), bringing the joy (self-concept) of eating to

everyone(customer).

 
 

Write down the components in a table as follows:

Specific phrase or
Component Recommendation
statement
 Establish trust in the customer
1. Customers  Everyone
and gained a loyal customer
2. Products or services  Great tasting food  Improve the number of foods
 Conduct a survey that answers
3. Markets   what to improve to get more
customer
 The company should invest
more in technology to improve
4. Technology  
communication with the
customer.
5. Concern for survival,  Offer discount card and promo
 
growth, and profitability code for the loyal customer
6. Philosophy    Be fair to all the customers
 Offer delivery to extend joy to
7. Self-Concept  Bringing the joy
customers
 Make a project with other
8. Concern for public image   organizations that will improve
the environment.
 Train and seminar employees
9. Concern for employees   to improve their customer
service
Write a paragraph explaining the strong and weak points of the mission
statement based on the nine components. 
 Jollibee is the Philippines' largest fast-food restaurant, with over 750 locations.
The brand's recipes are tried and true formulas that consistently offer great-tasting food
while adhering to world-class and superior operating standards. Customer loyalty is the
most critical element in the brand's growth. As a leading brand, it has taken the highest
market share as well as the largest market share in terms of the number of consumers
serving in the Philippines. Customers have come to trust the brand, and there are many
loyal customers who enjoy Jollibee’s food. It is the most popular and well-known brand
in the country.

The weakness is that the food items of Jollibee are high-priced, making them
unaffordable for many people. The company's communications policy is lacking, and it
does not integrate innovations into its activities. This is a flaw and the reachability fails
as a result. To attract more clients, the firm has to boost its marketing.

Compose a revised mission statement for the company.  Complete the missing
components or improve the composition to satisfy the requirements of complete
mission statements.

To be the biggest fast-food chain in the world. To meet the unequal needs of our
global customers by serving them with great food tasting and taking the pleasure of
eating to all. High-quality food items in a friendly, loving environment at the rates they
can afford. Provide financial incentives to customers by the provision of opportunities for
the development and enrichment of our staff, corporate partners, and businesses.
Enhance technology that can help reach customers as well.