Sarah Ammar

5285-FMS/BBA/F18
Q. Describe various ways that knowledge management systems could help firms with
sales and marketing or with manufacturing and production?
Knowledge management system is a system that allows sales. People have quick and right
information about a company's value proposition without having to wait for feedback from team
members or someone else in the company.
Various ways that knowledge management system could help the firm with sales and
marketing:
Making it easier for sales and marketing to help each other.
An important part of marketing team's task is to understand the challenges faced by the target
audience and the questions commonly ask so to create relevant contents for them and also
upload them on the knowledge management system portal. Such information should be often
accessed by the team and then take better advantage of it.
Allow to refine and deliver a better training process.
This explain that knowledge management system can assist in terms of tracking questions
frequently asked by sales people, contents mostly assessed by them and activities often carried
out by top sales person that bring about the best result. All the information gathered including
possible answers and training contents can then be loaded into the knowledge management
system to help train new hires.
Getting sales people on the same page​.
A company's sales team should understand the value propositions of their firm and how such
values distinct them from the competitors. Each sales member should be acquitted with the
knowledge management system which provides an easily accessible place for the company's
value proposition. It also means that the values should readily be known and understood by
everyone and are able to apply them according to how situations demands.
Helping to track valuable information.
Customers usually give useful feedback which can assist a sales team and sales representative
handles future sales opportunities. It is not enough capturing this information on the knowledge
management system, they should be properly organized and accessible for other team
members to benefit.
Q. How much can business intelligence and business analytics help companies
refine their business strategy? Explain your answer.
There are several benefits which business intelligence and analytics can help companies
to refine the business strategy:
● One of the biggest benefit is the fact that the company has a better ability to adopt plans
using these which can help them come up with realistic solution for the firm.
● The system can be used for a business strategically is that the fact it can provide
seamless integration with current, past, and future system that may be used within the
firm.
● A firm can accurately come up with realistic solution is something that can be said here
this ties in to the strategic vision of a firm where they can weigh the benefits and cost of
new systems implemented and ones that may be adjusted or replaces