Fitness Memberships Sales Manager

The Sales Manager is the position that brings the people in the door and helps you
reach your gym revenue targets. This position will also help manage the staff and
keep them motivated to perform to your members’ expectations. Find a candidate who
can generate sales revenue yet also see your members as individuals rather than
just dollar signs.

Operations Manager
An efficient, smooth-running gym is the result of an excellent Operations Manager,
one of the most pivotal roles in your gym. This manager directs the staff, ensures
proper maintenance of the facility, and diplomatically handles any issues. Find a
candidate who is not only a good manager, but has a spirit of diplomacy and
customer service with your members.

Group Fitness Instructors

Whether you’re offering yoga, spin, circuit training or any number of group fitness
classes, energetic and motivating Group Fitness Instructors will make or break a
class. Look for enthusiastic teachers who have group exercise experience and enjoy
watching students achieve their fitness goals.

Certified Personal Trainers

Individualized attention is important to members, especially those looking for a
Certified Personal Trainer. This position requires being personable, approachable
and knowledgeable in exercise program design. Hire personal trainers who are
certified, yet have a desire to continue learning new techniques and strategies to
help their clients achieve their goals.

Maintenance Personnel
As a franchisee, this position may be contracted out. Nevertheless, your
maintenance staff will help your gym looking its best, whether it’s fixing tiles in
the locker rooms, polishing the basketball court, or replacing the blinking light
in the group fitness room. This position requires a ‘jack of all trades’ – one who
can look at an issue and come up with a solution on the spot.

Service Technicians
If a machine breaks down during your busy time, a Service Technician will save the
day. This position knows the equipment inside and out – or at least isn’t afraid to
consult the service manual. For your service technician, it’s ideal to hire someone
with experience in electrical and mechanical equipment.

Front Desk Staff

As the first point of contact for your gym, your Front Desk Staff must be
knowledgeable, customer service oriented, and overall pleasant people. As the go-to
people for member questions and issues, look for staff who are enthusiastic and
that members look forward to seeing when they return.

Marketing and Outreach Manager

In charge of creating campaigns and promotions, the Marketing and Outreach Manager
helps bring prospective members into your gym while also supporting program
communication. This position creates brochures, fliers, ads, and other marketing
material for both internal and external marketing campaigns. Hire someone with a
creative mind and energetic spirit to help promote and sell your gym’s benefits.

As your gym continues to grow, there are many more positions you can fill, but
these will provide you with a solid foundation to help your gym meet its targets,
and also help your members reach their personal fitness goals.