QUEZON CEQUEZON CENTER for RESEARCH AND STUDIES, INC.

INSTITUTE OF MANAGEMENT
Lucena City

JOLIBEE FOODS CORPORATION

Ren Ren P. Gutierrez

Presented By:
QUEZON CEQUEZON CENTER for RESEARCH AND STUDIES, INC.
INSTITUTE OF MANAGEMENT
Lucena City

INTRODUCTION

Jollibee is a Filipino favourite, and in our country where many workers are paid less than
₱360 a day, provides cheap filling meals at budget friendly prices. For many parts of the country
especially in the provinces Jollibee has been the only major fast food restaurant that caters to the
whole family, though McDonalds is now gradually expanding and becoming a significant
competitor in these rural areas. But Jollibee is the brand that the locals grew up with. Young
children grew up with the jolly bee character and it became an endearing part of Filipino culture.

Children's dream is to eat jolibee foods and I’m the one of them. From the fragrant aroma
of their yumburger and their crunchy chicken joy. I chose their company because I know that
they make a lot of people happy not only because of their delicious food but also because of their
charitable deeds.

CSR demonstrates that business takes an interest in wider social issues, rather than just
those that impact your profit margins, which will attract customers who share the same values.
Therefore, it makes good business sense to operate sustainably. Yes they have many branches of
Jolibee so they also earn a lot but they don't forget to do or make a programs that give to the
needy person.

Jollibee was founded by Tony Tan and his family with its humble beginnings as an Ice
Cream Parlor which later grew into an emerging global brand. At the heart of its success is a
family-oriented approach to personnel management, making Jollibee one of the most admired
employers in the region with an Employer of the Year Award from the Personnel Management
Association of the Philippines, Best Employer in the Philippines Award from Hewitt Associated
and a Top 20 Employer in Asia citation from the Asian Wall Street Journal.
QUEZON CEQUEZON CENTER for RESEARCH AND STUDIES, INC.
INSTITUTE OF MANAGEMENT
Lucena City

Aside from promoting a family oriented work environment, the brand’s values also
reflect on their advertising and marketing. Jollibee knows their target audience very well: the
traditional family and all communication materials focus on the importance of family values,
making Jollibee the number one family fast food chain in the Philippines and a growing
international QSR player.

MISSION , VISION & VALUES

Mission

To serve great tasting food, bringing the joy of eating to everyone.

Vision

To be the Dominant Number-One in branded Eat-out in Philippines.

Values

• Customer Focus
• Speed with Excellence
• Humility to Listen and Learn
• Spirit of Family and Fun
• Integrity
HISTORY OF JOLIBEE

In 1975, Tony Tan Caktiong and his family opened a Magnolia Ice Cream parlor in
Cubao, Quezon City which is credited as the first Jollibee outlet. The Magnolia outlets operated
by the Tan Caktiong clan began offering hotmeals and sandwiches upon request from the
customers which the family found out to be more popular than the franchise's ice cream. In 1978,
the family decided to cancel the Magnolia franchise and converted the ice cream parlors they
operated into fast food outlets. Management consultant Manuel C. Lumba advised the family of
the move.
QUEZON CEQUEZON CENTER for RESEARCH AND STUDIES, INC.
INSTITUTE OF MANAGEMENT
Lucena City

The Jollibee Foods Corporation was incorporated in January 1978. It opened its first store
overseas in Taiwan which later closed.

Jollibee experienced rapid growth. It was able to withstand the entry of McDonald's in
the Philippines in 1981 by focusing on the specific tastes of the Filipino market, which differed
from the American fast food company. On July 13, 1993, JFC was listed at the Philippine Stock
Exchange.

In 2011, JFC opened 260 new stores, of which 167 were in the Philippines led by Mang
Inasal (86) and Jollibee (40). This brought the company's total number of stores to 2,001 as of
the end of December 2011. The same year, Jollibee closed Manong Pepe foodchain in favor of
Mang Inasal, and sold Délifrance to CaféFrance. Overseas, Jollibee opened 93 stores, led by
Yonghe King in China (70) and Jollibee Vietnam (11).

COMPANY PROFILE

Founded Quezon City, Philippines (January 1978; 43 years ago)

Founder Tony Tan Caktiong
HeadquartersJollibee Plaza, Ortigas Center, Pasig, Philippines
Number of locations 5,900+ restaurants (2020)
Area served East Asia, Southeast Asia, Middle East, North America, Western Europe
Key people Tony Tan Caktiong (Chairman)
Ernesto Tanmantiong (President and CEO)
Products

• Hamburgers • Breakfast
• Chickenfries • Dumplings
• Coffee • Pizzas
• Desserts • Cakes
QUEZON CEQUEZON CENTER for RESEARCH AND STUDIES, INC.
INSTITUTE OF MANAGEMENT
Lucena City

• Pastries

PROJECTS/PROGRAMS

Jollibee Group Foundation (JGF) is the social responsibility arm of the Jollibee Group, which
implements programs on agriculture, education, and disaster response with partner communities
nationwide.

Since 2013, the Jollibee Group has responded to calls for disaster response through Jollibee
Group FoodAID, a program that recognizes the importance of preparedness, quick response,
and sustained efforts towards recovery in times of crisis.

The Digital Coin Bank is part of the Jollibee Group FoodAID Program, which provides meals
for frontliners and affected families during this crisis.

Coin Banks are regularly found in the branches of Jollibee, Chowking, Mang Inasal, Greenwich,
Burger King, Red Ribbon, Panda Express, PHO24, and Highlands Coffee.

Busog Lusog Talino Shool Program

- Serve lunch to undernourished school children.

QUEZON CEQUEZON CENTER for RESEARCH AND STUDIES, INC.
INSTITUTE OF MANAGEMENT
Lucena City

The Jollibee Family Values Awards (JFVA) is an annual recognition program of the country’s
leading fast-food chain for exemplary Filipino families.

It seeks to give honor to deserving families who exemplify positive Filipino family values such
as generosity, compassion, love for the community, love for the environment, among others,
while also providing selfless service to their communities.

The JFVA has demonstrated that the Philippines boasts of a priceless class of heroes – entire
families of socially responsible citizens who share the same values of making a difference in the
lives of other people and communities.

Six Filipino families, including one OFW family, will be chosen by an esteemed panel of judges.
A cash prize of P300,000 and a specially designed Michael Cacnio brass trophy await the chosen
families.

BENEFECIARIES

o Out of school Youth

o Frontliners
o Undernourished schoolchildren
o SOS children’s Village Phil.
o Samahan ng nagkakaisang Pamilya ng Pantawid

POSITIVE OUTCOME OF CSR to the Community

 Improving livings standards for communities through increasing employment

opportunities
QUEZON CEQUEZON CENTER for RESEARCH AND STUDIES, INC.
INSTITUTE OF MANAGEMENT
Lucena City

Jollibee Foods Corporation believes in working for the people, and working with the
people. With the growth of the business across the world, Jollibee Foods Corporation
ensures that it creates new employment and livelihood opportunities for millions across
the globe. This is done through direct employment and contracts, as well as through
inclusive business opportunities.

 Enhancing the health and wellbeing of communities engaging with Jollibee Foods
Corporation

Jollibee Foods Corporation works with communities at large and aims to help them
become healthier and happier. Jollibee Foods Corporation provides nutritional boosting and
support to communities where it runs operations, as well as to other communities living in
regions marked below poverty. Additionally, Jollibee Foods Corporation also produces and
distributes health and hygiene products to enhance the wellbeing of its customers along with
the various communities it has engaged with.

 Reducing environmental footprint

Jollibee Foods Corporation works towards reducing its environmental footprint by

ensuring that it allows the legislation regarding carbon production and release. Also, Jollibee
Foods Corporation works towards designing operational processes that reduce water and land
pollution. All products manufactured and distributed by Jollibee Foods Corporation come
with a disposal method to reduce wastage, and increase recycling.

 No poverty
 Zero hungry
 Good Health and Well- being
 Quality education
QUEZON CEQUEZON CENTER for RESEARCH AND STUDIES, INC.
INSTITUTE OF MANAGEMENT
Lucena City

DEVELOPMENT BROUGHT BY CSR

o Developing a positive relationship to the society which they operate out of.
o Closer ties between corporation and community
o
QUEZON CEQUEZON CENTER for RESEARCH AND STUDIES, INC.
INSTITUTE OF MANAGEMENT
Lucena City
QUEZON CEQUEZON CENTER for RESEARCH AND STUDIES, INC.
INSTITUTE OF MANAGEMENT
Lucena City
QUEZON CEQUEZON CENTER for RESEARCH AND STUDIES, INC.
INSTITUTE OF MANAGEMENT
Lucena City