Starbucks

The primary Starbucks area opened in 1971. The name is roused by Moby Dick's friend. Since
Starbucks unique area in Seattle Washington, the name and the mermaid logo were inspired by
the affection for the ocean. Beginning as a shop that especially serve coffee and brewing, the
organization developed to be the biggest roaster with lots of areas until the middle80's. Their
main goal is to motivate and sustain the human spirit – one person, one cup and one
neighborhood at once. In 1981, current CEO Howard Schultz, perceived an incredible
opportunity and started working with the founder Jerry Baldwin. After a trip to Italy to discover
new items, Schultz understood a chance to bring the cafe environment. Offering coffee by the
cup was the main test. Schultz left Baldwin to open his own café and chose to offer at the first 6
areas. The organization experienced fast development from 1992. Starbucks likewise started
growing its image: offering Starbucks coffee on United Airlines flights, offering premium teas
through Starbucks' own Tazo Tea Company, utilizing the Internet to offer individuals,
distributing whole bean and ground coffee to grocery stores, creating premium coffee ice cream
with Dreyer's. Latest, the organization started offering extraordinary music in CDs, which now
and again were exceptional assemblages that had been assembled for Starbucks to use as store
mood melodies. Starbucks common stock is recorded on NASDAQ.

References:
https://www.academia.edu/36417416/STARBUCKS_CUSTOMER_KNOWLEDGE_MANAGE
MENT

Kopi Kenangan

Edward cofounded the coffee chain in 2017 with his high-school friend James Prananto, who
acts as the COO and was listed in Forbes Indonesia’s 30 Under 30 2019, and Christian Sutardi,
who is also the cofounder of furniture startup Fabelio. Kopi Kenangan focuses on the new kind
of coffee chain, combining technology with online-to-offline business. Part of the investment by
Alpha JWC is to develop the Kopi Kenangan application, which is to be launched in April. The
app can be used for a loyalty program and pre-order service. Edward claims that Kopi Kenangan
will also be the first-ever Indonesian company/restaurant to be deep-linked to Go-Food. That
means Kopi Kenangan will eventually be integrated into the Go-Food app, allowing it to figure
out what its customers like and want, as well as adjusting its promotional marketing target. The
use of technology is similar to that carried out successfully by Luckin Coffee – the coffee startup
in China that became a unicorn just one year after it opened. Luckin combines technology and
on-demand coffee as a far more affordable choice in comparison to Starbucks.

The idea and concept of Kopi Kenangan dawned upon Edward from his previous business
experience. Back in 2015, he founded Lewis & Carroll Tea (L&C), a third-home concept
artisanal tea lounge. The teas served were premium varieties, with prices ranging from Rp
40,000 to Rp 60,000 per cup. These are deemed rather expensive by most Indonesians, and this
pushed Edward to move away from that concept in building Kopi Kenangan. By going with the
grab-and-go concept, the third-home element costs are not integrated into the customers’ cups,
and Kopi Kenangan can sell high-quality coffee at a reasonable price. Moreover, unlike Kopi
Kenangan, which can easily open an outlet anywhere, L&C has its limits given the premium
concept and ambience it offers. So far it has six outlets in total; five in Jakarta, and one in
Riyadh, Saudi Arabia.

“Right now, we are still nowhere near our eventual goal, which is to open 1,000 outlets in
Indonesia, from Sabang to Merauke, and Southeast Asia as well by 2022. We want to be the
coffee of Southeast Asia, not only in Indonesia, and deliver pride as a local player of the coffee
industry,” envisions Edward. “And once we hit the 1,000-outlet mark in 2022, we want to get
Kopi Kenangan publicly listed,” he adds.

References:

https://www.forbesindonesia.com/article/sweet-success-5d0226630bbd2

Consider the case of an organization that has been in existence for over 20 years and
another company that is a recent start-up.

1. Starbucks (over 20 years)

This company, I would like design the knowledge support system using Electronic
Document Management (EDM) because the reason is EDM systems provide a more
efficient retrieval, better security and version control of documents. EDM systems have
many features, like cataloging and indexing, that were inherited from the traditional
 information retrieval systems. EDM systems deal only with the explicit dimension of
knowledge. Documents are an efficient way to exchange explicit knowledge that,
organized and combined, can lead to new knowledge in Starbucks.
2. Kopi Kenangan.(recent start-up)
For this company like design the knowledge support system using Knowledge Map
system. The reason is knowledge maps facilitate tacit knowledge exchange because they
provide a faster expert search and increase the chance of personal meetings. This
approximation can probably result in face-to-face contacts that promote shared
experiences and learning by observation, imitation and praxis (socialization), as well as
by the combination of explicit knowledge at Kopi Kenangan.

Compare and contrast the type of knowledge support system you would design for each
one and justify your recommendations.

1. Starbucks
Using the Electronic Document Management (EDM) that’s would be useful for starbucks
to manage their knowledge employee and the other tools is Intranet-Based Systems. This
tool is useful an environment in starbucks that may facilitate the sharing of dynamical
and linked information.
2. Kopi Kenangan
Each new company must be difficult to get the customer in the beginning. Using the
knowledge map system, would help them to give the best first impression and good brand
image to new customers and also help to measure the resource needed such as human
capital, stores, any equipment needed for making the coffee, etc.

Address how the two companies would need to be treated differently e.g. in terms of where
the emphasis and the majority of the effort will occur.

1. Starbucks
We can treat this company with manage their document to sustain their knowledge
company. Since it’s also a global company that already exist in almost every country
around the world, so that the data must be so many and also have many variety of data.
 That’s why we must treat this old company to manage their document using Electronic
Document Management (EDM).
2. Kopi Kenangan
We can treat this company with manage human resource at every coffee shop because the
Kopi kenangan company is a new company and this company focus to get a new
customers so the human resource must be well organize on every coffee shop to give
better experience for customer. Using a knowledge map, it is easier to identify people in
terms of who they know, what they know and how proficient they are at a given task..

Illustrate your recommended KSS solution for each of the two organizations and highlight
the key components.

1. Starbucks
The recommended KSS solution is Electronic Document Management tools and the key
component is content management (manage content available in: fax, e-mails, HTML
forms, computer reports, paper, video, audio or spreadsheets.)
2. Kopi Kenangan
The recommended KSS solution is Knowledge Map system tools and the key component
is human resource management.