Assignment on

Why should you study Marketing?

Course code: MKT-501

Semester: spring 2020

Submitted to
Masudur Rahman

Professor, Department of Marketing

University of Dhaka

Submitted by
Nasir Fakir

Id no: 2020-1-91-005

East West University

As I am a student of Bachelor of Business Studies (BBA), it is compulsory to gather market knowledge to exist
in a market. Market is a set of actual & potential buyers. Marketing covers how to achieve success through
analyses of customers, competitors, and making the right decisions regarding what products to offer, and how to
price, promote, and distribute them.

Reason for studying Marketing:

1. For Career: Marketing is a degree which will prepare you for a wide range of careers. By studying
marketing one can build a solid foundation of business skills.
2. Knowledge about Trading: Marketing benefits society by improving people’s lives by facilitates trade
& helps people choose what is best for them.
3. Online Business: Online marketing help us to learn about a company's brand, products, or services to its
potential customers by email, social media, display advertising, SEO.
4. Access to global Market: Companies cannot concentrate on domestic markets if they are to remain
competitive. Global marketing allows marketing managers to look for growing target markets and
product opportunities overseas.
5. To know the customer: The ability to understand the wants and needs of different groups of people is
useful in any job. Marketing teaches that customer’s insight in determining success.
6. Gain Awareness: Awareness keeps marketers close to their customers. Marketing examines
relationships from both the standpoint of the business and the customer.

Marketing is the heartbeat of every successful business. To be a successful businessman it is must to

keep marketing knowledge.