EPPM2033

PERNIAGAAN ANTARABANGSA
SEM 2 (PKP) 20202021
• Kod Kursus : EPPM2033
• Nama Kursus : PERNIAGAAN ANTARABANGSA
• Kredit : 3 JAM
• Taraf Kursus : TERAS PUSAT
EPPM2033 – INTERNATIONAL SEMESTER SESSION
BUSINESS II 20202021

Lecturer
Hamizah A Hamid (Dr.)
Room No: 7.3107(Level 3 FEP)
Email: hamizah.h@ukm.edu.my

Lectures will be conducted in English

• Otherwise, email for appointments: hamizah.h@ukm.edu.my
• Walk-ins = unproductive meeting
• Any questions, queries - email
• Textbooks:
• Cavusgil, S.T., Knight G.,
Riesenberger J.R., 2019.
International Business, ‘The New
Realities’. Pearson Global Edition.
• Issues in international business
• Culture
• Gender
• Technology
• Understudied countries
• Africa region
• Middle east
• Etc
• Important resources
• Journal of International Business Studies
• World Trade Organization (https://www.wto.org/)
• Reports, statistics
• World Bank (http://www.worldbank.org/)
• Reports, statistics
 IB

• Expect:
• Long slides (at least 40)
• Re-learn concepts in
management, marketing, finance
and accounting
• Apply culture in almost every
topic
• Differentiate between the concept of domestic business and
international business.
• Explain the terms, concepts and theories in international business.
• Describe internal and external factors affecting international business
operations.
• Evaluate the relevant internal and external aspects in designing
organizational activities for international business operations.
• Recognize organizational strategies in different markets.
Week Topic Assessment

27/3 Introduction to International Business and Globalization Assignment (10%)

3/ 4 The Cultural Environment of International Business

10/4 Theories of International Trade and Investment Quiz 1 (10%) –

24/4
17/4 Political and Legal Systems
24/4 Government Intervention in International Business Quiz 2 (10%) –
22/5
1/5 Understanding Emerging Markets
8/5 International Monetary and Financial Environment

22/5 Strategy and Organization in the International Firm and Group report
Opportunities Assessment (20%),
presentation (10%)
29/5 Exporting and Global Sourcing Final Exam (30%)
5/6 Foreign Direct Investment and Collaborative Ventures

12/5 Licensing, Franchising and Other Contractual Strategies

19/5 Marketing in the Global Firm

26/5 Human Resource Management in the Global Firm
Your group project
• Groups of 4-6. Please email me the name of your group members and
group leader
• Group leader will receive extra marks
Assignment 1 - (10%)
• Work in a team of 2-3 people. Prepare a poster on a country that you are interested in. Use the template in Microsoft teams, feel
free to edit the colours and design
• You can use any infographic template applications available (Canva, Venngage, Piktochart, Infogram, Vizualize.me, Animaker etc)
• Choose the following countries: The Phillippines, Laos, Cambodia, Mongolia, Bhutan, Taiwan, Tajikistan, Turkmenistan, Bangladesh,
Pakistan, Sri Lanka, Kenya, Tanzania, Morocco, Egypt, Saudi Arabia, Iran, Yemen, Lebanon, Qatar
• A4 size or standard infographic size, vertical or horizontal
• No strict format, but include group members and leader and references at the end of the document
• Deadline 16/5/2021
• Explain the country’s:
• Demography
• Total population
• Gross income
• Male and Female total
• Geographical location
• Historical details
• Economic details
• Main exports, main imports
• GDP For the last 10 years
• main trade partners
Assignment 2 - Your group report (20) and
presentation (10)
• Report – follow format
• Presentation – 10-15 minutes
• Deadline 25/6/2021
 Assignment 2 Assignment 2
(Presentation) (Report)

10 20
Internationalisation strategies: Which country and how?
• Book:
• Author, A. A. (Year of publication). Title of work: Capital letter also for subtitle. Location:
Publisher.
• Journal article:
• Author, A. A., Author, B. B., & Author, C. C. (Year). Title of article. Title of journal, volume
number(issue number), pages.
• Report:
• Organisation name. (Year). Title . Place of publication. Publisher
• Newspaper:
• Schwartz, J. (1993, September 30). Obesity affects economic, social status. The Washington
Post, pp. A1, A4.
• Webpage
• Author, A. A., & Author, B. B. (Date of publication). Title of article. Title of Online Periodical,
volume number (issue number if available). Retrieved from
http://www.someaddress.com/full/url/
• Report format – APA style
• See file “Template APA Format Dr Hamizah”
• Your references must include 1 journal article and 1 newspaper article
• Instruction:
• You and your team are responsible to expand your company’s business activities
internationally. Which country will you go for and What is the best internationalisation
strategy for your company?
• Import/export
• Franchising
• Licensing
• Joint venture
• Foreign direct investment
• Greenfield investment
• Merger/acquisition
• International collaborative venture
 Company Country
1 Dutch Lady Uganda
2 Big Apple Donuts and Coffee Brazil
3 The Chicken Rice Shop Mexico
4 OldTown White Coffee Colombia
5 Adabi Guatemala
6 Ramly Group Haiti
7 Mamee Double-Decker (M) Sdn Bhd Costa Rica
8 Dutch Lady Panama
9 Big Apple Donuts and Coffee Ghana

10 The Chicken Rice Shop Nigeria

11 OldTown White Coffee South Africa
12 Adabi Egypt
13 Ramly Group Tunisia
14 Mamee Double-Decker (M) Sdn Bhd Kenya
Item Explanation No of pages
Cover page Group name, team members, team leader and matric number 1
Executive summary Provide a summary of your report and findings 1
Your company  Background of your company (year established, main products and services) 2
 Experience in international market – country/countries that your company has
ventured into
The selected host country  Background of the host country 4
- Geographical profile
- Demographical profile (how many male/female, age profile, education levels etc)
- What are the main exports of the host country
 Risks in the host country
- Country/political risk
- Currency risk
- Commercial risk
- Cross-cultural risk
 Opportunities and threats in the host country – Can your company manage the
risks? Or are those risks are actually opportunities?
 Why is this country suitable as an internationalization location for the company?
Internationalisation strategy  Explain your chosen internationalisation strategy 2
 Why do you think the strategy is suitable for your selected country?

Conclusion Summarise the report, provide conclusion 1

References 5-10 references

Item Explanation No of pages

References and Follow APA style for referencing Varies. If you are using pictures, cite the sources of the
appendix pictures
References must include:
 One report (from World Bank/ IMF/ UN etc)
 One article from Journal of International Business
on internationalization/FDI/modes of entry/country
of your choice