MAKLUMAT KURSUS UNTUK SEMESTER/PENGGAL SEMASA

COURSE INFORMATION FOR CURRENT SEMESTER/TERM

Sesi Akademik
2024/2025
Academic Session
Semester/Penggal
6
Semester/Term
Kod Kursus
UDC 2003
Course Code
Tajuk Kursus
Perniagaan Antarabangsa
Course Title
Bahasa Pengantar
Bahasa Melayu dan Bahasa Inggeris
Medium of Instruction
Rujukan Utama 1. Cavusgil, Knight & Riesenberger (2020), International Business: The New
Main Reference Realities, 5th Edition, Pearson Education Limited.
2. Daniels, Radebaugh & Sullivan (2018), International Business:
Environments & Operations, 16th Edition, Pearson Education Inc.
3. Wild, J.J. & Wild, K.L. (2019), International Business: The Challenges of
Globalization, 9th Edition, Prentice Hall.
Strategi Pembelajaran
Kuliah, tutorial dan e-pembelajaran
Learning Strategies
Masa Pembelajaran Pelajar Bersemuka /Face to face: 42 jam
Student Learning Time
Tidak Bersemuka / Non Face to face: 8 jam
Masa Persediaan Pelajar / Student Preparation Time: 110 jam

Kemahiran Boleh Pindah

Tiada
Transferable Skills
Pensyarah /Lecturer
Puan Norshahirah Mohd Noor
Bilik /Room Aras 2A, CV23
Telefon/e-mel shahirah.mohdnoor@um.edu.my
Telephone/e-mail
Sesi Kuliah /Lecture Session:

Hari/Masa / Day/Time Rujuk jadual waktu mengikut sesi yang berkaitan

Tempat /Venue
Sesi Tutorial/Amali:
Tutorial/Practical Session:
Rujuk jadual waktu mengikut sesi yang berkaitan
Hari/Masa / Day/Time

Tempat / Venue
Perincian Pemberatan Penilaian
Detail of Assessment Weightage
Penilaian Berterusan / Continuous Assessment : 50%
Ujian/Test : 20% (Minggu/ Week 5)
Country Screenshot Project : 20% (Minggu/ Week 8)
Pembentangan/Presentation : 10% (Minggu/ Week 9)
Peperiksaan Akhir / Final Examination : 50%

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COURSE INFORMATION FOR CURRENT SEMESTER/TERM

Jadual Pengajaran /Teaching Schedule

Minggu Topik & Aktiviti Rujukan

Week Topic& Activities References
Introduction: What Is International Business?
● Key concepts in international business
● How international business differs from domestic business
● Who participates in international business
● Why firms internationalize

Cavusgil, Knight &

1 Globalization of Markets and the Internationalization of the Firm
Riesenberger (2020)
● Market globalization as an organizing framework
● The driving forces of globalization
● The dimensions of market globalization
● Firm-level consequences of market globalization:
Internationalization of the firm’s value chain
● Societal consequences of globalization
Cultural Environment
● Culture and Cross-Cultural Risk
● Dimensions of Culture
● Role of Language and Religion in Culture
● Culture’s Effect in International Business
● Models and Explanations of Culture
Cavusgil, Knight &
2
Riesenberger (2020)
Theories of International Trade and Investment
● Why Nations Trade
● How Nations Enhance Their Competitive Advantage
● Why and How Firms Internationalize
● How Internationalizing Firms Can Gain and Sustain
Competitive Advantage
Political and Legal Systems in National Environments
● Political and Legal Environments in International Business
● Political Systems
● Legal Systems
● Participants in Political and Legal Systems
● Types of Country Risk Produced by Political Systems
● Types of Country Risk Produced by Legal Systems
● Managing Country Risk
Cavusgil, Knight &
3
Riesenberger (2020)
Government Intervention and Regional Economic Integration
● The nature of government intervention
● Instruments of government intervention
● Evolution and consequences of government intervention
● How firms can respond to government intervention
● Regional integration and economic blocs
● The leading economic blocs
● Advantages and implications of regional integration
4 Strategy and Organization in the International Firm Cavusgil, Knight &
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COURSE INFORMATION FOR CURRENT SEMESTER/TERM

● Strategy in international business.

● Building the global firm.
● The integration-responsiveness framework.
● Strategies based on the integration-responsiveness framework.
● Organizational structure in international business.
● Foreign market entry strategies.

Global Market Opportunity Assessment Riesenberger (2020)

● Analyzing organizational readiness to internationalize
● Assessing the suitability of products and services for foreign
markets
● Screening countries to identify target markets
● Assessing industry market potential
● Choosing foreign business partners
● Estimating company sales potential
Exporting and Global Sourcing
● Exporting as a foreign market entry strategy
● Managing export-import transactions
● Identifying and working with foreign intermediaries Cavusgil, Knight &
5
● Outsourcing, global sourcing, and offshoring Riesenberger (2020)
● Benefits and risk of global sourcing

Test (20%)
Foreign Direct Investment and Collaborative Ventures
● International investment and collaboration
● Characteristics of foreign direct investment
Cavusgil, Knight &
6 ● Motives for FDI and collaborative ventures
Riesenberger (2020)
● Types of foreign direct investment
● International collaborative ventures
● The experience of retailers in foreign markets
Licensing, Franchising, and Other Contractial Strategies
● Contractual Entry Strategies
● Licensing as an Entry Strategy
Cavusgil, Knight &
7 ● Advantages and Disadvantages of Licensing
Riesenberger (2020)
● Franchising as an Entry Strategy
● Advantages and Disadvantages of Franchising
● Other Contractual Entry Strategies
8 Understanding Emerging Markets Cavusgil, Knight &
● Advanced Economies, Developing Economies, and Emerging Riesenberger (2020)
Markets
● What Makes Emerging Markets Attractive for International
Business
● Assessing the True Potential of Emerging Markets
● Risks and Challenges of Emerging Markets
● Success Strategies for Emerging Markets
● Corporate Social Responsibility, Sustainability, and the Crisis
of Global Poverty

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COURSE INFORMATION FOR CURRENT SEMESTER/TERM

Country Screenshot Project (20%)

The International Monetary and Financial Environment
● Exchange Rates and Currencies in International Business
● How Exchange Rates are Determined
● Emergence of the Modern Exchange Rate System Cavusgil, Knight &
9
● The Monetary and Financial Systems Riesenberger (2020)
● Key Players in the Monetary and Financial Systems

Presentation (10%)
Cavusgil, Knight &
10 Revision
Riesenberger (2020)

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