The headline of the article is Will Techno giants Become even more Powerful after the Crisis?

The author
of the article is Kateryna Koidan. The article is taken from the newspaper Ukrainian Week and it was
published in May, 2020.

The central idea of the article can be worded in the following way: Much of the world is in quarantine,
consumer spending has fallen sharply, and many businesses are on the verge of bankruptcy. However,
for a group of giant technology companies, the global health crisis seems to have minimal impact.

The purpose of the article is to give the reader some information on the influence of COVID-19 on Big
Tech companies such as Google, Facebook, Microsoft, and Amazon.

The author starts by telling the reader about the situation with the outbreak of Covid-19 which seems to
have given Big Tech companies an opportunity to reinvent themselves, to win back public trust and
legitimacy. According to the article quarantine has had a significant impact on the balance of power -
even the most conservative consumers have begun to buy online what they have always bought in
supermarkets and stores, including food, medicine and clothing. Apart from this, the shift to work at
home has also demonstrated the merits of cloud computing when use unexpectedly spikes. For
companies managing their internet infrastructures, making adjustments to computing needs on the fly is
expensive and complicated. Cloud computing makes it easier.

I would like to single out the key points on which the article is based:

 Discussion on the current financial situation of Big Tech companies

 Consequences of COVID – 19 on the main economical spheres
 People who are forced to work from home are even more dependent on the services of key
companies in the industry.

The article concludes with the idea that Amazon, Microsoft and Google, the three major cloud-
computing platforms, are swimming in cash and offering deep discounts for renting the underlying
infrastructure for a corporate network as well as the software used by employees. They also offer the
idea that the above-mentioned Big Tech companies have been previously prepared for working on
distance. Finally, technical leaders have been still more prepared for the crisis, as they were developing
their internal processes on the basis of the latest technologies.