A

Summer Internship Project Report

On

“A STUDY ON IMPORTANCE OF PRODUCT DESIGN IN

DIGITAL MARKETING”
At

KGMS Broking & Research (P) Ltd

Submitted to

LJ INSTITUTE OF MANAGEMENT STUDIES - second shift (796)

Under the guidance of

Dr. Bilva Desai Singh Singh

(Assistant Professor)
In partial fulfillment of the requirement of the award of the degree of

Master of Business Administration (MBA)

Offered by

Gujarat Technological University

Ahmedabad

Prepared by

Jayshree Naidu
197960592066

MBA (Semester – II)

July 2020
 Student’s Declaration

I hereby declare that the summer internship project report titled “A STUDY ON
IMPORTANCE OF PRODUCT DESIGN IN DIGITAL MARKETING” -
KGMS Broking & Research (P) Ltd if applicable is the result of my own
work and my indebtedness to other work publication, reference, if any, have
been duly acknowledged. If I am found guilty of copying from any other report
or published information and showing as my own work, or extending the
plagiarism limit, I understand that I shall be liable and punishable by the
university, which may be included failing me in examination or any other
punishment that university may decide.

Enrollment no Name Signature

197960592066 JAYSHREE NAIDU

Place: Ahmedabad Date:

Institute certificate
Company’s Certificate
PLAGIARISM
PREFACE
The present report is the outcome of the Internship Programme of the
LJMBA, at KGMS Broking & Research (P) Ltd. The objective of
the internship program was to familiarize the student with the
implementation of the knowledge she/he earned on the campus. The
practical knowledge is far different from the bookish knowledge that a
student achieves in an institution.

The major problem that I faced during my internship was that there
was Covid-19 pandemic due to which we have to work from home; it
was not possible to include all the aspects of the Digital Marketing as
it deals with hundreds of different items. Though I have tried my best
to keep the report free from errors, I apologize if any error is found
which was not deliberately made. If the report can help any person in
providing information, I will feel that the purpose of the report has
been fulfilled.
 ACKNOWLEDGEMENT

I am using this opportunity to express my gratitude to everyone who

supported me throughout the course of this Summer Internship
project. I am thankful for their aspiring guidance, invaluably
constructive criticism and friendly advice during the project work. I
am sincerely grateful to them for sharing their truthful and
illuminating views on a number of issues related to the project.

I express my warm thanks to Mr. Jagat J Parkh (Director) Mr.

Hem Shah (Digital Marketing) and Ms. Deepa Sukhwani (Money
Market Dealer) for their support and guidance at KGMS Broking &
Research (P) Ltd.

I am thankful to my Director Dr.P.K.Mehta, Dean Dr. Siddharth

Bist& Faculty guide Assistant Prof. Dr. Bilva Desai Singh of L. J.
Institute of Management for providing such an opportunity for
undergoing a Summer Internship Project

Last but never can be least utmost eternal thanks to Gujarat

Technological University, to give the pragmatic experience to the
management students, a special ‘Summer Internship Project ’ has been
the compulsory in MBA two-year full-time course, which is one of the
distinct, excellent features of quality education of ‘GUJARAT
TECHNOLOGICAL UNIVERSITY’.
 Table of contents

Chapter Contents Page

No. No.

1 Introduction 9

2 Digital Product Design 22

3 Literature Review 36

4 Research Methodology 39

5 Data Analysis and Interpretation 42

6 Findings and Conclusion 50

 Bibliography 52

 Questionnaire 53
Introduction
 OVERVIEW

Brokerage Company:

The company that connects the buyer and seller for any transactions or work and acts
as a middleman is said to be the Brokerage Company. These companies get paid
when they finish the work and transactions are successfully transferred, some
percentage of the amount is received as fees or commission. Many discount
brokerages have instituted Zero commission trading, which leads to loss. A broker is
a person or firm who arranges transactions between a buyer and a seller for a
commission when the deal is executed. A broker who also acts as a seller or as a buyer
becomes a principal party to the deal. Neither role should be confused with that of an
agent - one who acts on behalf of a principal party in a deal. 

In the other industries like real estate have also functions using the same brokerage
company format of selling the property by the brokers and the brokers get a
commission on selling the property in front the real estate also gets the commission
from brokers.

A brokerage company may also be called a brokerage firm, or simply a brokerage.

If there exists a perfect market, no one would need the brokerage company as if the
person will be having enough knowledge about the product and might buy the same
without paying extra money named as brokerage. However, there is less information,
opacity, and asymmetric knowledge. As a result, buyers don't always know who the
sellers are and information regarding the seller's offers. And even sellers are in the
same position. 

The following are a brief description of the three major types. Let us discuss each
below.
  Full-service brokerage: A professional financial adviser who manages all
investment decisions and provides ongoing advice and support is provided in
Full-Service brokerage. Such brokerages are the most expensive option.

 Discount brokerages: These were once brick-and-mortar operations, but are

now most often online platforms that allow do-it-yourself investors to make
their own trading decisions for lower commissions. Recently, there has been a
push toward zero trading commissions for ETFs or even all products on several
self-directed online platforms. These brokerage companies may tout relatively
low flat fees for trades in television, internet, and radio advertising.

 Robo-advisers: Automated investment advisory platforms, or Robo-advisers,

are a relatively new form of a digital financial adviser that offers investment
management services carried out by algorithms with minimal human
intervention at a very low cost

Investors have a wide range of options in terms of brokerage companies. The types of
service are dependent on their level of market knowledge, sophistication, risk
tolerance, and comfort in trusting others to manage their money. 

Key Takeaways:

 The brokerage company acts as a middleman.

 A flat fee or a percentage of the transaction amount is two types of

commission.

 There are several types of brokerage companies one which provides a wide
range of products and other a wide range of services at different costs or
fees.
Types of Brokerages

1. Full-Service Brokerage:-

A full-service broker is a licensed financial broker-dealer firm that provides a large

variety of services to its clients; including research and advice, retirement planning,
tax tips, and much more. Of course, this all comes at a price, as commissions at full-
service brokerages are much higher than those at discount brokers.

Full-service brokers can provide expertise for people who don't have the time to stay
up-to-date on complicated issues such as tax or estate planning; however, for those
who just want to execute trades without the extra services, discount brokers are the
way to go.

Clients of full-service brokerages appreciated the convenience of having a personal

broker handle all their investment needs. It is a one-stop-shop for investment and
financial management. Most full-service firms provide online access and trading
platforms. Self-directed investors tend to take advantage of these offerings. These
platforms are loaded with fundamental research, order execution, and technical
analysis tools.

2. Discount Brokerage:-

A discount brokerage is used for buying and selling securities at a lower rate. A
discount brokerage is ideal for investors who trade frequently but don’t need
investment advice and have smaller portfolios. Compare that with a full-service
brokerage, which offers financial planning, advice, and wealth management services.

Discount brokerages usually offer sophisticated online trading platforms that let
customers order financial products such as stocks, bonds, and commodities. This type
of trading is often intimidating to novice investors.
The first discount brokerage is often attributed to Charles Schwab in the 1970s and
1980s. Since the advent of online trading in the late 1990s, commissions for discount
brokers have fallen dramatically, to where they now average around Rs.4 to Rs.5 per
trade. Today, most discount brokerages are also online brokerages. A recent trend is
for ETF trades executed through online brokers to carry zero commission. Other
online brokerages such as Robin Hood, which only offer access via a mobile app, are
pioneering zero commissions on all trades.

3. Robo-Advisers:-

Robo-advisers are a class of financial adviser that provides financial advice or

investment management online with moderate to minimal human intervention. They
provide digital financial advice based on mathematical rules or algorithms. These
algorithms are designed by financial advisors, investment managers, and data
scientists, and coded in software by programmers. These algorithms are executed by
software and do not require a human advisor to impart financial advice to a client. The
software utilizes its algorithms to automatically allocate, manage and optimize clients'
assets

While Robo-advisors are most common in the United States, they are also present in
Europe, Australia, India, Canada, and Asia.

 
History of Stock Exchange in India

In 1875, a small group of Stock Brokers in Bombay joined together to form an

association called Native Share and Stockbrokers Association. This association was
made to mobilize private funds for investments in corporate funds. This association
later become the Bombay Stock Exchange which is the oldest stock exchange in
Asia.

During the latter half of the 19th-century, occasionally in India trading of shares
started. In 1894, the brokers of Ahmedabad formed the Ahmadabad Share and Stock
Brokers Association, later known as the Ahmadabad Stock Exchange (Second stock
Exchange of India).

During the 1900s, another major center of share trading on account of the starting of
several indigenous industrial enterprises, the third stock exchange of the country was
started by Kolkata Stock Brokers in 1908. The fourth Stock Exchange was started in
1920 at Chennai. In 1923, it ceased to exist. Later, in 1937 the Madras Stock
Exchange was revived as many new cotton textile mills and plantation companies
were floated in South India. Three more were established before independence at
Indore in 1930, at Hyderabad in 1943, and at Delhi in 1947 thus at the time of
independence Seven stock exchanges were functioning in the major cities of the
country. The numbers didn’t change in the decade from 1947 to 1977, other than
Bangalore Stock Exchange in 1957.
During the 1980s below were established:

·       Cochin Stock Exchange - 1978

·       Pune Stock Exchange - 1982

·       Uttar Pradesh Stock Exchange - 1982

·       Ludhiana Stock Exchange - 1983

·       Gauhati Stock Exchange - 1984

·       Kanara Stock Exchange - 1985

·       Magadh Stock Exchange -1986

·       Jaipur Stock Exchange - 1989

·       Bhubaneswar Stock Exchange -1989

·       Saurashtra Kutch Stock Exchange - 1989

·       Vadodara Stock Exchange - 1990

The SEBI is managed by its members, which consists of the

following:

· The chairman is nominated by the Union Government of India.

· Two members are Officers of the Union Finance Ministry.

· One member from the Reserve Bank of India.

· The remaining five members are nominated by the Union Government of India; out
of them, at least three shall be whole-time members.

After the amendment of 1999, collective investment schemes were brought under

SEBI except for Nidhis, chit funds, and cooperatives. 

Functions and responsibilities of SEBI

The Preamble of the Securities and Exchange Board of India describes the basic
functions of the Securities and Exchange Board of India as "to protect the interests of
investors in securities and to promote the development of, and to regulate the
securities market and for matters connected therewith or incidental thereto".

SEBI has to be responsive to the needs of three groups, which constitute the market:

· Issuers of securities

· Investors

· Market intermediaries

SEBI has three functions: Quasi-legislative, Quasi-judicial, and Quasi-executive. It

drafts regulations in its legislative capacity, it conducts an investigation and
enforcement action in its executive function and it passes rulings and orders in its
judicial capacity. Though it is very powerful, there is an appeal process to create
accountability. There is a Securities Appellate Tribunal which is a three-member
tribunal and is currently headed by Justice Tarun Agarwal, former Chief Justice of the
Meghalaya High Court. A second appeal lies directly to the Supreme Court. SEBI has
taken a very proactive role in streamlining disclosure requirements to international
standards
 COMPANY PROFILE

KGMS Broking & Research (P) Ltd, is a SEBI registered Company

incorporated in May 2001 under the companies act 1956. KGMS is an Advisory firm which
provides Complete Investment Management Solutions to a diverse client base with Prime
Focus on Profitable & Effective Financial Propositions. Being a Hub for all Investment
solutions, it’s also company constant endeavor to emerge as a value added service provider.

KGMS Broking & Research (P) Ltd is an intermediary for all investment products like capital
markets, Money market, Mutual Funds and Fixed income group. Apart from investments
products, they serve for liabilities products like auto loan and housing loan. Company
customized approach provides unparalleled opportunities for company valued investor.
Company goal of succeeding together with passion and trust help company client to exceed
those expectation & create a sustainable competitive advantage that leads to gather profits.

Company Customized approach provides unparalleled opportunities for company Valued

Investors. Company’s goal of succeeding together with passion and trust helps company
clients to exceed those expectations & create a sustainable competitive advantage that leads to
wealth creation, message: Succeeding Together with Passion & Trust They have Striven to be
a diverse company. It is fundamental to company success that they serve company clientele
with all products under one Roof. Company Approach towards company Customers:
Company customized approach ensures that company clients achieves sustainable &
competitive advantage. They measure company success by company client’s success. They
observe appropriate confidentiality of client information. They do not compromise company
intellectual integrity for special interest.

Company Approach towards Channel Partners:

 They believe in team work with Channel Partners.

 They feel Privileged to share in their achievements.

  They not only believe in building New Channel Partners but also to retain &
Nurture the developed Partners.

 They believe in providing unparalleled opportunities for company Channel

Partners.

Company Approach towards company Team:

 They recognize that company’s is a Dynamic & Demanding Profession.

 Here at KGMS all individuals have an opportunity to accomplish & succeed,

regardless of their background, gender and ethnicity.

 They are fiercely dedicated in developing and coaching company Team.

 They build their capabilities and leadership skills at every level and give them
every possible opportunity to perform.

 They reward performance and contribution consistent with company values.

 They work together in a manner that is team-oriented, constructive & challenging.

 They look forward for Transformational Leaders.

Company Vision:

To earn the title of the most esteemed organization in the country by generating substantial
economic benefits through ethical practices to our customers.

Company Mission:

To serve the best financial services in the nation to our customers.

A Team of Transformational Leaders

At KGMS, they are a world of most talented people leading your way towards investing in
this Dynamic & Demanding playground. Here, 'Transformational Leaders' are the ones who
possess the right leadership skills to flourish and succeed at every level of the business. Our
core values demonstrate our ability to commit to the highest principles of personal and
professional conduct, enlightening our clients with the ability to make successful decisions
and evolve a relationship based out of 'Trust' and 'Allegiance'.

Services:

Strategy: Not every market gives you the same returns with equivalent risks. The one who
can understand this subject is the 'Real Strategist', who can give you a wide range of lucrative
options to pick from.

Returns: Any profits that you yield are a combination of essential market expertise and
smart investment plans. Returns are the result of calculated risks and they make sure to do
their Maths.

Apprehension: A deep understanding of your financials and accurate calculations for your
best returns makes us your entrusted advisor. Every client has different needs and they have
tailor-made solutions to serve the same.

Equity Market Products

• Initial Public Offering.

• Secondary Markets – Equity Cash.
• Margin Funding.

Money Markets

• G-SECS.
• Zero Coupon Bonds.
• Taxable Bonds.
• Tax Free Bonds.
• Treasury Bills.
• Commercial Papers.

Mutual Funds
• Fixed Maturity Plans.
• Systematic Investment Planning.
• Equity Mutual Funds.
• Debt Mutual Funds.

Tax Saving Products

• Infra Bonds.
• ELSS SCHEMES.
• NHAI REC
• Public Sector Fixed Deposits.
• Private Sector Fixed Deposits.

Auto Loans

• PV Loans
• CV Loans
• Infra. Equipment Loans
• Bulk Loans

Housing Loans

• Housing Loans
• Commercial Loans
• Mortgage Loans
Digital product
design
Digital Marketing

Digital Marketing is any form of marketing products or services, which involves

electronic devices. It can be both online and offline. According to CAM Foundation –
“Digital Marketing is broad disciplines, bringing together all forms of marketing that
operate through electronic devices – online, on mobile, on-screen. Over the years,
digital marketing has developed enormously, and it continues to do so. Search Engine
Optimization, Search Engine Marketing or Pay per Click Advertising, Social Media
Marketing, Content Marketing, Mobile Marketing, Web Analytics, Marketing
Automation, Content Writing, and Rate Optimization are the popular and most
demanded areas in digital marketing. It is the creative use of management information
system and technology which supports customer’s interaction with e-marketers.
Marketers need to use technology and information and intuition to set brands and grab
opportunities. In 1997 U.S. govt. allowed the use of the internet by a commercial
organization. This shift in e-commerce becomes more noticeable with a higher focus
on consumer knowledge and retention, improvement inexperience, and depth of
assortment across an ever wider range of categories. A main digital platform such as
Google, Facebook, Twitter, YouTube, etc. are rolling out more advertiser-friendly
products that are allowing smaller as well large players to market with high efficiency
to early adopters. This is increasing digital marketing spending. Due to the innovation
of digital media coupled e-commerce players system is moving from application
download and visit metrics to user metrics instead. Advertisers have finally accepted
that there will be an end of the long-form of advertisement and branded content will
rise. Digital video-advertising even started issuing advisories asking consumers to
keep edit length short. Brands are experimenting, to large extent, with expressing
themselves through digital and youth content.
Digital product design

Digital product design is an iterative design process used to solve a functional

problem with a formal solution. A digital product designer identifies an existing
problem, offers the best possible solution, and launches it to a market that
demonstrates the demand for a particular solution. Since digital product designs have
become the mainstream in the creative industry, a digital product designer oftentimes
is simply referred to as a "product designer" in job posts.

Varieties of skills are as below: 

1. Animating the product 

2. prototyping the product into a dummy

3. Coding the strategies

4. Research the need

5. Visualize the product outcome

6. Interaction design that subconsciously attracts consumer

7. Psychology effect

8. Business strategy for selling product

Product Designers will join the development team to see through their solution. UI
audits, micro-interactions, App Store requirements, you name it, are all part of the
Product Design process. Product Designers will also work with marketing and
stakeholders to ensure the story is consistent with the product through the development
of social assets and websites.

Product design is constantly changing:-

This is an ever-evolving world. We all feel it. That which was extraordinary yesterday
is mundane today and stale tomorrow. Product design is still trying to figure out its
place within this highly reactive space. Hell, half the platforms we have to design for
today didn’t even exist a couple of years ago. And you can be sure there will be even
more in the years to come with even more complex experiences to discover and create
solutions for.

Product design is thus adaptive, agile, and flexible. As Product Designers, we need to
understand that while good, well thought through design is timeless, nothing is
forever, and we need to be open to whatever change may come our way.

A strategy I enjoy deploying is preparation. By understanding and keeping up with

industry standards and the latest tech and tools, easier able to tackle new ideas and
iterations. Micro-interaction prototyping using In-Vision Studio is an example of a
tool, recently started to learn, along with the design team where they learned the basics
together. We currently spend any free time between projects playing around so that the
following week we all have something cool to show each other. So far it’s been a lot
of fun, and one of the meetings each week that I find myself looking forward to the
most. We encourage all Product Design teams out there to consider following our lead.
It’s an excellent way to stay apprised of the latest developments and to continuously
hone your skills. If we deem the new process a great value-add to our team and also to
our clients we start assimilating it into our design process–– we win and clients win.

Product design today:-

We’re just starting to wrap our heads around Product Design, and that’s ok because
this industry and the technology behind it moves so fast we are running to keep up
with it. New capabilities in codeless prototyping, micro-interactions, animations, and
work tools like the aforementioned InVision Studio not only allow us to push the
limits of product design but also the capabilities of the tools we used to create and
show them.

Unfortunately, product design has classically been seen as purely aesthetic. This is a
perception we have to change. We are the architects of the user experience! And as
such, it is our responsibility to educate those around us, above us, and under us, about
what it is we actually can and should be doing.

When you hire a Product Owner, you likely do so because this person is well-versed in
a wide range of disciplines; they understand some Front and Backend Coding,
Timing, Budgeting, Business Valuation, Analytics, Management, etc. In many
ways, this is how you should be thinking about hiring Product Designers. Sure, they
might have a beautiful portfolio, but can they be a key player throughout the entire
product development process? A good Product Designer should know a bit of
animation, prototyping, coding, user research, visual and interaction design, market
validation modeling, customer scenario, and journey mapping modeling. They should
know when to deliver wireframes, and when to deliver pixel-perfect mockups. They
should know when to use animation, and when to prototype. They should know how
to validate a product hypothesis, communicate and gather data on what the user wants,
and aggregate this data into business intelligence information to the stakeholders. Last
but not least, they should know how to convincingly communicate their solutions.

Product design is evolving:-

In my time at equilibrium, we’ve gone from a handful of mainly Visual Designers to

a full-stack team comprised of Product Designers, User Researchers, Prototypers, and
UX Copywriters.

We’ve gone from being at the end of the product development and design cycle to the
very forefront. In a nutshell, you could say that we’ve truly gone from being a cursory
consideration as the beauticians of the product to the curators of that which matters
most—the user experience.

Three Forms of Digital Publishing

When talking about digital publishing, you essentially have three options. All are
viable options for your business, but the right one for you depends a lot on your
personality and goals.

1. Written

This is the most common form of digital information product, and it's a great option
for people who don't know how to create digital products.

2. Audio
This kind of digital information product is becoming more and more popular every
year. It includes formats such as audio courses, music, guided meditation, and
podcasts. 

3. Video

Things like presentations and video courses have a high perceived value, and all that's
required is a computer and a good microphone. A nice PowerPoint presentation and
use screen recording software to record yourself talking through the points. 

 How to Create Digital Products

Step 1: Choose a Profitable Niche
The most profitable categories include:

 Health

 Wealth 

 Relationships

Step 2: Brainstorm a Winning Product

The research has 3 incredibly important questions:

1. What are the potential customers’ biggest challenges?

2. What circumstances cause people to seek out information in your niche?

3. What changes would people like to see in their lives?

Here are three types of research:

Research 1: Model Successful Products
 Determinations of what people want are addressed.

 Creation of product, what benefits are they promising?

 The decision of product price.

Research 2: Use of Forums.
Forums are virtual communities that are focused on a specific interest or niche. People
will ask questions, talk about their problems, and look for solutions.

Research 3: Ask
Once the problem has been defined, the benefits of the product can be outlined. Once
this has been accomplished, it's time to create the actual product.

 Step 3: Create the Actual Product

The three types of digital products are:

 Written

 Audio

 Video

Three ways to create these products:

Option 1: Do It Yourself
The Do It Yourself method has three ways to do it.

1. Written Products

 E-Books

 Reports

 Written course

2. Audio Products

 Audio courses

 Guided meditations

 Music
  Podcasts

 3. Video Products

 Video courses

 Presentations

 Slideshow

Option 2: Outsourcing Your Product

Outsourcing simply means paying someone else to create the product. It takes less
time and effort to get created. Hiring a freelancer is the best option.

Platforms that Freelancers use: 

 Up-work

 Guru

 i - Writer

 Fiver

Option 3: Partner with an Expert

The powerful and secret way to create there are plenty of niche experts out there, and
they share their knowledge. 

 Companies doing better with Digital Publishing

1. Data-Camp:
Data-Camp is building the most comprehensive online learning resource for data
science and analytics. We define success as helping individuals and companies to
become more data fluent

2. Making Sense of Cents

Making Sense of Cents is a personal finance blog that is useful and straight forward
information is available. And it is up to the content.

3. Smart Passive Income

It is a content creator that teaches business owners to improvise their passive income
and also to use tools like blogging, podcasts, affiliate marketing

4. Netflix
Netflix is an OTT platform. Below are three things that Netflix provides to its
consumers:

 Quality

 Quantity

 Innovation

5. Medium
This blog is filled with different types of information with better quality content
and fresh ideas. The whole process of creating a digital product consists of three main
steps:

1. Choose a niche

2. Brainstorming a product

3.     Creating the product

Skills of a digital product designer:-
The strategy should be one of the core skills of a product designer.

Business

The product designs are made to be sold out one day. But when it comes to innovation
in product design there must be a solution in it and for that one has to research the
product thoroughly.

UX Design

User experience (UX) design is the process design teams use to create products that
provide meaningful and relevant experiences to users. Where UX Design is an
important aspect in UI Design

 Interaction Design

A product designer should have a good understanding of how System and Human
Interaction works.
UI Design

User interface (UI) design is the process designers use to build interfaces in software

or computerized devices, focusing on looks or style. In this, the Looks matters a lot
which designing a product

Copywriting

Copywriting is the act or occupation of writing the text for advertising or other forms
of marketing. The product, called copy or sales copy, is written content that aims to
increase brand awareness and ultimately persuade a person or group to take a
particular action

Motion Design

 Motion design is a discipline that applies graphic design principles to filmmaking and

video production through the use of animation and visual effects.

It also includes Stop motion videos and other types of videos.

Sound Design

Sound design is the art and practice of creating soundtracks for a variety of needs. It

involves specifying, acquiring, or creating auditory elements using audio production
techniques and tools.

One does not need to hire a musician or sound artist but the designer must understand
the music.

 
Coding

Coding, in simpler terms, means feeding our commands in the computer in a language
the computer understands, so that the computer can carry out the said command, and
performs the task. One must not need to learn to code but basic information may help
in betterment.

Content Design

Content design typically refers to the practice of developing front-end website

elements. Content designers select the right elements and organize them attractively
and cohesively to attract visitors. The designer must know the website content and
must be well versed in it.

Marketing

The action or business of promoting and selling products or services, including market
research and advertising. If a product is not marketable, there must be something
fundamentally wrong in its concept and/or execution.

App Store Optimization /Search Engine Optimization

 App Store Optimization is an app version of SEO. These are to be known on entry-
level So that we can look after the keywords mentioned, their description, and also
helping in icon designing and screenshots.

User Testing and Analytics

Usability testing is a technique used in user-centered interaction design to evaluate a

product by testing it on users. In this case, it’s important to be able to read and
understand analytics, find what is working and what is not based on data and charts,
and come up with improvements.

An orchestra conductor

The product designer is the one who solely takes into account the above skills and
manages accordingly like an orchestra manager. It works as he orders and everything
is dependent on that product designer.

Below is the ratio of the above skills that helps them working in proportions. 
 Objective

 To know the actual problem that is being occurred in the company and gives
a solution accordingly.

 To launch the product into the market with an innovative idea that
demonstrates the demand for a particular solution.

 To create awareness of the product in brief.

 And keep the product up to the trend.

 It also involves the product strategy with an entrepreneurial mindset.

 Refining existing products

 Well, designed products can be easily differentiated from others in the

market.

 To overall objective is to profit generation in the long run.

Literature Review
Changing towards Digital Marketing:- Different research studies and data
from various websites and blogs show that India is moving towards
digitalization very rapidly and the Indian Government is also focusing on the
complete digitalization of the nation by initiatives like Digital India.

The Objective of Digital India is to revolutionize by implementing digitalization

in every sphere of life to improve the standard of living with the ease in
governance and delivery of services in this huge country. Using digital Media
makes people finish tasks very conveniently by bridging the distance with time
Savings.

So there is a need to change the Marketing Strategy of various companies from

traditional to Digital Marketing. Nowadays the customers purchase the
products via online medium and get information about the product and
services and can order without going to the retail market or Malls. With the
change of buying behavior of the customer marketing companies have to
change and should adopt digital marketing platform.

(Ishq Ahmed Dar & Reena Lakha – 2018) 

Digital marketing has increased in the last few years in India. People have
different views about it. But the fact is this digital marketing has tremendous
potential to increase sales provided businesses should know to implement it in
the right way. Benefits like increased brand recognition and better brand
loyalty can be gained by an effective digital media plan. Digital marketing
campaign help in reduction in costs, boost in inbound traffic, and better
ranking in search engines. 

(Rajiv Kaushik – 2 March 2016 – Digital Marketing in India)

 Digital & Social Media Marketing:- Meaningful insights into various
aspects of DSMM has been gained, in terms of the factors, variables, and the
constructs, that influence the user behavior, engagement, relationship process,
and the organizational approach. Both customers and the service provider
stand to gain out of DSMM usage as a facilitating platform and strategic
marketing tool. Even the legal implications of online marketing and sales have
been touched upon, to throw light on the fact that despite the ease of doing
and expanding business on the net, there could be various legal risks
associated with it. Buyers as well as the sellers should be aware of it and should
plan for risk mitigation of the legal complications. Thus, we find that Digital &
Social Media Marketing is emerging fast, as a prominent avenue in the modern
management of the business. It is enabling consumers and marketers to much
more of a participatory and collaborative mode of marketing engagements that
leads to more effective and productive long term relationships.
 Research
Methodology
 SAMPLE DESIGN

 Sampling Method:
For the survey purpose, I have used a Convenience sampling method.

 Sample size:
Total of 90 people I have taken as respondents.

DATA COLLECTION
The data which is collected is by using primary and secondary data.

 Primary data
For primary data, the data was filled up via Google forms, and the method for
collecting data is used in the Convenience Sampling method

 Secondary data
The blogs and pictures facts related to the topic are collected by using the
websites and newspapers.

RESEARCH OBJECTIVE
1. To find the importance of Product Design in Digital Space.
2. To find out the interest over these designs according to the age and
medium.
3. To find the psychological impact of prospects over the products.
Data Interpretation
and Analysis
 Data Analysis and Interpretation

Gender Count Percentage

Female 20 22.2%
Male 70 77.8%
Others 0 0
Grand Total 90 100.00%

Interpretation:

From the above data, we can conclude that the usage of the digital medium
among the sample, females were 22.2% and Male 77.8%.
 Age Count Percentage
0-17 0 0.00%
18-30 54 60.00%
31-45 20 22.22%
45-more 16 17.78%
Grand Total 90 100.00%

Interpretation:

From the above data, we can conclude that the usage of the digital medium
among the sample, are more used by the youth from age 18-30.
 usage of
online Count Percentage
apps
Yes 90 100.00%
No 0 0.00%
Grand
90 100.00%
Total

Interpretation:

From the above data, we can conclude that the usages of the digital medium
among the sample, 100% of people are using online apps.
Interpretation:

From the above data, we can conclude that the usage of the digital medium
among the sample, 74% of people are getting the daily issues and events
that occur all over the country via social media. We can say that nowadays
social media is a platform where digital marketing is peak. So, product
design digital can work well in social media.
Interpretation:

From the above data, we can conclude that the usage of the digital medium
among the sample, 85.6% people are using WhatsApp often, and then
comes YouTube and Instagram with 67.8% and 58.9% respectively.

So, Whatsapp can be a better medium but one cannot post their digital
product designs. Then they have options for YouTube and Instagram.
Interpretation:

From the above data, we can conclude that the usage of the digital medium
among the sample, 71.1% of people are influenced by random
Advertisements and promotions where only 28.9% don’t check them out.

So, when digital product designs are innovative and attractive, people will
automatically be eager to know about the product.
Interpretation:

From the above data, we can conclude that the usage of the digital medium
among the sample, 56.7% people check out to know the price of the
product, and 41.1% people get attracted by the digital product design and
check for its quality. The most important point that the look matters in
digital product designing, where 37.8% agree that they click randomly
because it looks good.
 Budge Lack of Little or no Hard to
Particulars
t Knowledge Strategy track
Agree 30 27 23 27
Disagree 16 17 22 26
Neither Agree or
23 28 35 24
Disagree
Strongly Agree 14 8 3 6
Strongly Disagree 7 10 7 7
Grand Total 90 90 90 90

Interpretation:

From the above data, we can conclude that the usage of the digital medium
among the sample, 30 people agree that Budget is the challenge to know the
service or product, and 28 people neither agree nor disagree regarding
knowledge of product and services. The highest number of people says that
it is also neither agreed nor disagrees in the case of strategy. At last 27
people agree regarding the tracking process of product and service.
Findings and
Conclusion
Findings:

 From the above data analysis and literature reviews, digital marketing is an
evolving process that gradually and deeply progressing.

 The digital mediums are more used by the youth from age 18-30. All are using
online apps. 

 We can say that nowadays social media is a platform where digital marketing is
in peak. So, product design digital can work well in social media. 

 So, Whatsapp can be a better medium but one cannot post their digital product
designs. Then they have options for Youtube and Instagram.

 When digital product designs are innovative and attractive, people will
automatically be eager to know about the product. 

 56.7% of people check out to know the price of the product and 41.1% of
people get attracted by the digital product design and check for its quality. The
most important point that the look matters in digital product designing, where
37.8% agree that they click on ads because it looks good. 

 30 people agree that Budget is the challenge to know the service or product,
and 28 people neither agree nor disagree regarding knowledge of product and
services. The highest number of people says that it is also neither agreed nor
disagrees in the case of strategy. At last 27 people agree regarding the tracking
process of product and service. 

Conclusion

Digital product designing is important in the digital marketing field as people use
more often online apps and social media. Digital marketing is the growing industry
and also be the long term options for brand recognition and product or service
marketing. Due to which the product designing must be attractive and easy to
understand. So that consumers will give a glance at the product or services.
Summarizing the point’s digital product design has been a problem-solving in the
company which also produces the company to think unique or innovative. 
 Bibliography

 https://www.investopedia.com/terms/b/brokerage-company.asp
 https://www.sharegyaan.com/history-of-stock-market-in-india/
 https://economictimes.indiatimes.com/markets/stocks/news/survival-
of-the-fittest-stockbroking-industry-growing-through-
challenges/articleshow/71862858.cms?from=mdr
 https://www.smashingmagazine.com/2018/01/comprehensive-guide-
product-design/
 https://lurn.com/blog/create-digital-product
 https://uxdesign.cc/whats-a-digital-product-designer-50e09a125efb
 http://kgms.co.in/
 Annexure

A study on the importance of product design in digital marketing

I am Jayshree Naidu, a student of MBA at LJIMS. Your response will be used for
academic research purposes. I will be thankful to you if you spend a few minutes to
fill this Questionnaire.
Thank you.

1. Email Address:________________________
2. Gender :
 Male
 Female
 Other
3. Age :
 0 - 17
 18-30
 31- 45
 45 and more
4. Do you use online apps? (Social media, Amazon, Urban Clap, Etc.)
 Yes
 No
5. If yes then, where do you get to know about the daily issues or daily events?
 Newspaper
 Blogs
 Social Media
 Emails
 Others_______________
6. How Often do you use online apps daily? (Only in Numeric)
7. Which Social Media do you use often?

 Instagram
 Facebook
 Snap chat
 Whatsapp
 YouTube
 Pinterest
 Twitter
 Others __________________
8. Have you ever get influenced by Advertisements or promotions, and click to
look, what the product is all about?
 Yes
 No
9. Why did you try a Product/Service the first time?

 Looks good
 Easy to use/convenient
 Price value
 Solves problem
 Readily available
 Best quality
 Just what I need
 Advertising
 Just to know

 Others _______________
 10. What is the biggest challenge of knowing the product/service?

Strongly Disagree Neither Agree Strongly

Disagree Agree or Agree
Disagree
Budget
Lack Of
Knowledge
Little or no
Strategy
Hard to
Track